tag:blogger.com,1999:blog-76865426423454251462024-03-06T22:34:06.832-05:00PRowl Public RelationsPRowl Public Relations is Temple University’s first and only student-run PR firm. Our mission is threefold: to provide clients with comprehensive PR services and solutions, to offer PRSSA members opportunities to apply their knowledge and gain experience beyond the classroom, and to build credibility while forming lasting student-client relationships.PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.comBlogger2395125tag:blogger.com,1999:blog-7686542642345425146.post-17515121902577315292015-09-04T15:18:00.002-04:002015-09-04T15:18:29.570-04:00We've moved! As of September 3rd, 2015 we are no long using this blog! Instead, you can find us at <a href="http://prowlpr.com/">prowlpr.com</a>!<br />
<br />
As we take this step with our blog, we hope to continue to produce the same entertaining and useful content that we've published on this site for the past 7 years!<br />
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<br />PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-53390435199121728462015-08-30T11:01:00.001-04:002015-08-30T11:01:09.516-04:00Clever Ways for College Students to Develop Their Networks among Peers<div class="MsoNormalCxSpFirst" style="text-indent: .5in;">
As college students, most
of us are accustomed to meeting new people each semester. With a few exceptions,
college students usually end up spending each semester with a mostly unfamiliar
group of students. In most circumstances, the extent of the relationships shared
by many of these students includes collaborating on dreaded group projects or
studying for an equally dreaded final test.<br />
<br />
Usually, once that class is
complete, the four month long affiliation between many of those classmates reduces
to a head nod of acknowledgment as they past one another on campus until they
finally graduate. <o:p></o:p><br />
<br /></div>
<div class="MsoNormalCxSpMiddle" style="text-indent: .5in;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf4xRoVEGdKByTG1ax-sqL3_8MHmTB-iV0fX4ubj86xTcG95cfIO3Rf0D5CHTLYpYfycOYeSg3A017cGXa_cl78pu7JBkZyMyQfmRA5gHWJ1b5vU4aRl8IqTyKMQiLxTPf_kParT1FEW0y/s1600/PRowl_blog_image.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf4xRoVEGdKByTG1ax-sqL3_8MHmTB-iV0fX4ubj86xTcG95cfIO3Rf0D5CHTLYpYfycOYeSg3A017cGXa_cl78pu7JBkZyMyQfmRA5gHWJ1b5vU4aRl8IqTyKMQiLxTPf_kParT1FEW0y/s320/PRowl_blog_image.jpg" width="320" /></a></div>
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I’ve mapped out the typical
evolution of classmate relationships over a semester because I think our lack
of regard for our fellow classmates allows us to waste valuable opportunity. The
college setting is the perfect environment to build a strong professional
network among peers. As proactive public relations students, we look for conferences
and other forums organized by professionals in our field to do networking. Our
campuses and classrooms provide ideal circumstances for exiting college with strong
relationships and contacts, yet we often overlook them. Below are a few ways
college students can develop their peer networks before even graduating. <o:p></o:p></div>
<div class="MsoNormalCxSpMiddle">
<br /></div>
<div class="MsoNormalCxSpMiddle">
<b style="mso-bidi-font-weight: normal;">Exchange
Business Cards<o:p></o:p></b></div>
<div class="MsoNormalCxSpMiddle">
If you’re anything like me, you have purchased 250
or more business cards for a conference or networking event you attended and
have barely put a dent in them. The beginning of the semester, complete with a
fresh set of future colleagues, is the perfect opportunity for you to put those
business cards to use. Let’s face it—not every classmate is going to become a close
friend but many can become contacts. Exchanging business cards with a fellow
classmate could make them want to develop a professional relationship with you.<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle">
<br /></div>
<div class="MsoNormalCxSpMiddle">
<b style="mso-bidi-font-weight: normal;">Inquire
About Internship Experiences and Relevant Opportunities<o:p></o:p></b></div>
<div class="MsoNormalCxSpMiddle">
We attend colleges and universities with thousands
of students who filter into the city and partake in unique opportunities that relate
to our field. We can gain a lot from simply engaging in conversation with the
person who sits next to us about what they’ve been able to learn in their past
experiences. You never know! Your classmate could help you learn about relevant
opportunities that you never previously considered pursuing. Simply engaging in
conversation with a colleague can be an enriching exchange that encourages you
to seek greater opportunities. Furthermore, sharing about hobbies and personal
projects can help us better connect with our peers and even develop
relationships that double as professional contacts and new friends.<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle">
<br /></div>
<div class="MsoNormalCxSpMiddle">
<b style="mso-bidi-font-weight: normal;">Ask for
Referrals to Past Professional Experiences<o:p></o:p></b></div>
<div class="MsoNormalCxSpMiddle">
Once I apply to an internship or job opportunity,
I usually file through my contacts to identify if I know someone who is already
a part of that organization that may be able to help me get in. We all know
that <i style="mso-bidi-font-style: normal;">who </i>you know can often be more
valuable than <i style="mso-bidi-font-style: normal;">what</i> you know. Many
college students may not have extensive connections with public relations
professionals, but more often than not, a peer of ours has some affiliation
with a professional that we wish to know. If we develop our peer network, we
can utilize their professional network to gain new relationships and great
opportunities. Personally, my past three public relations opportunities were
landed largely because I was referred by a fellow student.<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle">
<br /></div>
<div class="MsoNormalCxSpMiddle">
<b style="mso-bidi-font-weight: normal;">Join
Professional Organizations Together <o:p></o:p></b></div>
<div class="MsoNormalCxSpMiddle">
Professional organizations like PPRA or PRSA can
provide invaluable opportunities to network or meet industry professionals, but
it can be very intimidating for college students to immerse themselves in environments
completely populated by people who already have well established careers. If
students develop their peer networks, they can accompany one another in
emerging into these professional organizations. <o:p></o:p></div>
<div class="MsoNormal">
Don’t allow the opportunity to develop a strong professional
network pass by you. Get rid of those unused business cards, spark up a few
conversations, and finish up undergrad with numerous contacts and a strong
network. <o:p></o:p></div>
<div class="MsoNormal">
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<i>This guest blog post was written by PRowl staff member Jameeda Rucker. </i></div>
PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-38157612193837620012015-08-28T12:52:00.002-04:002015-08-28T12:52:27.592-04:00Standing in Solidarity with the Journalism Community<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirdxmJoka7BYNC-RbSNG7nQG3ZMzYtNnxFfHw2F9hrvAF-cMqebSOZEQ4vYJIn3bfGG3FKapaWDyXarOEycpBgeHz6k583Af6005xdI2WugKcQuRpjW-aDGTOCYfcYI9TUwDDdiRyFRSk/s1600/buzz+quote.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirdxmJoka7BYNC-RbSNG7nQG3ZMzYtNnxFfHw2F9hrvAF-cMqebSOZEQ4vYJIn3bfGG3FKapaWDyXarOEycpBgeHz6k583Af6005xdI2WugKcQuRpjW-aDGTOCYfcYI9TUwDDdiRyFRSk/s1600/buzz+quote.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(buzzquote.com)</td></tr>
</tbody></table>
<br />
No one ever said being a communications professional is easy.<br />
<br />
We deal with difficult people, fast-approaching deadlines, crashing computer programs, and much more. However, one thing we don’t consider to be a worry or fear on a daily basis is risking our lives for our job.<br />
<br />
It has been two days since reporter Alison Parker and cameraman Adam Ward were brutally gunned down while filming a segment for their news station, WBDJ7, and regardless of what area of communications you study or work in, there is a deep sense of grief felt throughout our community.<br />
<br />
It’s hard to imagine that working in our field puts us at risk of horrific events, but in today’s world, it is a harsh reality we need to face.<br />
<br />
Journalists and reporters cover events in war-torn countries, dangerous communities, and crime scenes. Even though they are taught to stay out of the action, it is possible that their lives could be in danger on a daily basis.<br />
<br />
As PR professionals, we often get frustrated with reporters and journalists who don’t follow up after we send them a press release or media alert.<br />
<br />
However, it is important that as a profession, we take time to thank journalists for putting their lives on the line to inform the world about topics and events that we are too limited to witness ourselves. We need to realize that like us, journalists are busy, and oftentimes, it isn’t personal when we don’t get press coverage.<br />
<br />
We also need to remember the great journalists we form professional friendships with while working in media relations, and consider ourselves lucky to have them on our side.<br />
<br />
Our PR community is grieving alongside the journalism community, and we thank you for the risks you take to bring news to the millions of people worldwide.<br />
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<br /></div>
Anonymoushttp://www.blogger.com/profile/14663774395537635239noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-35667590302170516422015-08-24T21:29:00.000-04:002015-08-24T21:29:48.236-04:00Email Etiquette<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi03Gq4e7jQgP2ucVkd35pgqGPB2CrnJIahktifqAmiRO5DgGlBQ436N7Xgrcg5MKjVOSvOt0dfPt2xgc4_U38WIJwep9HgnCMM9Xepf5iRuXWfnuRYkkw_7hCuhVxEmogRxh2qEQuc6n3-/s1600/iStock_000003795732_crop380w.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi03Gq4e7jQgP2ucVkd35pgqGPB2CrnJIahktifqAmiRO5DgGlBQ436N7Xgrcg5MKjVOSvOt0dfPt2xgc4_U38WIJwep9HgnCMM9Xepf5iRuXWfnuRYkkw_7hCuhVxEmogRxh2qEQuc6n3-/s400/iStock_000003795732_crop380w.jpg" width="400" /></a></div>
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When working in the communications field, it is impossible to avoid sending emails
all day long. Some are to co-workers and can be more casual but others need to be professional for
media outreach or to clients. It is very important to learn email etiquette now
when emailing professors and potential employers and to carry the skills into future
internship and job opportunities. Here are some things to keep in mind when sending emails.</div>
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<o:p></o:p></div>
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<u>Begin with a professional greeting</u><o:p></o:p></div>
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Saying “Hello” to “Hi” will work. Avoid “Hey” unless you’re
emailing a close friend or have already established that tone with the person
you’re emailing. If you choose to
include the person’s name, make sure you spell it right. There is nothing worse
than spelling a person’s name wrong in the greeting especially when it is in
their email address.<o:p></o:p></div>
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<u>Get to the point</u><o:p></o:p></div>
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Many people to not have time to read five paragraph emails.
If you are asking a question, just ask it. Be clear and concise. If you do
have a longer email, be sure to split it up and have spaces between the
paragraphs.<o:p></o:p></div>
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<u>Create an email signature</u><o:p></o:p></div>
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An email signature allows you to share some information
about yourself and avoid having to always type your contact information in the
body of the email. In college, it is helpful to have your first and last name,
school, major, important positions and contact information. As a public relations student, it is also appropriate to include social media handles and links to personal blogs or your LinkedIn page.<o:p></o:p></div>
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<u>Please reply all</u><o:p></o:p></div>
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Always reply all to emails to make sure everyone is on the
same page and avoid lack of communication. It is better to be overly informed
than leave people out of the loop. <o:p></o:p></div>
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<br /></div>
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<u>Never forget to proofread!</u><o:p></o:p></div>
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This is the most important part. Double check everything in
your email from the spelling of someone’s name, any embedded links, dates and
times. Proofreading your emails will avoid the embarrassing follow-up email
with any corrections from the first email. <o:p></o:p></div>
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<i><span style="background: white; color: #444444; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;">This blog post was
written by PRowl Secretary Shaun Luberski. You can follow her on Twitter<span class="apple-converted-space"> </span></span></i><i><span style="background: white; color: #d2c021; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;"><a href="https://twitter.com/sluberski94">here</a>.</span></i><o:p></o:p></div>
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<o:p></o:p></div>
Shaun Luberskihttp://www.blogger.com/profile/07206742846406684203noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-28437719155467288882015-08-23T15:06:00.001-04:002015-08-23T15:06:25.002-04:00Don't just be busy, be productive<div class="MsoNormal">
Classes kick off for Temple University, and many other
schools tomorrow. For me, and all the other workaholics out there, it’s great
to be getting back to a structured schedule and workday. For a lot of other
people, though, they’re dreading getting back into the swing of things. It’s
easy to get caught up in work for internships, jobs and classes, and begin to
feel stressed and just busy. So here are some tips to keep you productive,
instead of feeling overwhelmed. <o:p></o:p></div>
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<o:p><br /></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Map out your day<o:p></o:p></b></div>
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We all have our handy planners and notebooks for making
to-do lists, but how often do you go over that list <i style="mso-bidi-font-style: normal;">before</i> you start your day? Sometimes, when you make up a list of
tasks for the day, you may just write down whatever you may think of in a
random order and then end up working through that order from top to bottom.
Make up the list at the beginning of the day and then look back at what needs
to be done. Do you need to drop off a prescription and pick up some food from
the grocery store? Do you have a class right by a professor’s office where you
need to drop off some work? See what tasks you can knock out all at once and
save yourself the time running back and forth. <o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Set up routines <o:p></o:p></b></div>
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Routines are the key to saving time. Morning routines,
bedtime routines, scheduling routines…I clearly worship at the alter of
routines. By setting up these daily habits, you spend less time on the simple
day-to-day decisions and free up time for work that requires more energy. Try
setting your clothing out, or even making your breakfast or lunch, the night
before to save yourself time in the morning. <a href="https://www.themuse.com/advice?q=routines">The Daily Muse</a> is also
full of tips for which routines and rituals can help save you time and make you
more productive during your day.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Take time for
yourself<o:p></o:p></b></div>
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When your schedule is controlled by your professors, your
internship and other commitments, you can easily become stressed and overwhelmed.
It’s important to set time aside for you to spend on whatever hobbies or
activities let you relax. For me, it’s an hour in the morning to go to the gym.
I’ve found that being physically active is a great stress reliever and it helps
me get up in the morning. On top of that, striving to reach high expectations
in my fitness and health has led me to set higher bars in the other areas of my
life. Of course that doesn’t have to apply strictly to the gym. Do you like to
paint? Read? Binge TV? See how you can work those activities into your life and
how you can use them to boost your drive. <o:p></o:p></div>
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<o:p><i>This blog post was written by PRowl Director of Public Relations Helena Wilcox. Follow her on Twitter at @helenapwilcox. </i> </o:p></div>
PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-67107583632012562962015-08-22T10:30:00.000-04:002015-08-22T10:30:00.204-04:00Transferring with EasePeople may choose to transfer to other universities for many reasons: financial, social, or a next step from community college. Whatever the case, it can be a difficult transition, and even scarier than where you first came from. Although
it can feel overwhelming, hundreds of other students are in the same position. From Temple University’s website, almost half of the undergraduate students have transferred from other educational institutions!<br />
<br />
To make the transition even smoother, here are some great ways to ease right in.<br />
<br />
First, <i>remain calm</i>. It’s okay to get anxious about all the details until finally settling in. Until that short adjusting period is over, remember you have been moving on to new things all your life and this is just the next great step to an even more beautiful and bright future.<br />
<br />
Second, whether living on or off campus, there is no excuse not to get involved. Yes, it sounds obvious but this is the key to success. Clubs offer a wide variety of interests to everyone as a well as instant friends. Aside from
the social aspect, build a stable relationship with professors as well. When academic life is happy, social life benefits.<br />
<br />
Lastly, have <i>fun</i>.
This is college, the only time in life where there is little worry and the
options are limitless. No matter what brought on the decision to transfer, it will be for the better. Also, don’t let whatever didn’t work out before hold you back. A personal piece of advice if you ever have a question and you’re afraid to ask, remember, the worst they
can say is ‘no.’
<br />
<br />
<i>This guest blog post was written by PRowl staff member Marissa Reale. </i>PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-67935771568960908922015-08-15T10:30:00.000-04:002015-08-15T10:30:00.488-04:003 Insanely Successful Fashion Publicists<div class="MsoNormal">
It takes a special kind of person to work in the fast paced
and cutthroat business of fashion, especially if you’re a publicist. You have
to pay your dues, work your butt off and look chic all at the same time. These
women did just that and ended up climbing their way to the very top of the
industry. Hopefully, the stories of their success will be motivation enough to
make it through one more day of emails and updates!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga2qth6pEoll6se8CkMDsTpxFVPCYGvb3pWwY1_DwhwXckJ9K7B46FEmgm058dVK94rfBY0Gz_fa1EgUSgbH4XrWZP5Wat4yVWZWsgkUqSRA1P9s1Kv6sEjjTBzJb_SwxnTgd54E799yH3/s1600/Untitled.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga2qth6pEoll6se8CkMDsTpxFVPCYGvb3pWwY1_DwhwXckJ9K7B46FEmgm058dVK94rfBY0Gz_fa1EgUSgbH4XrWZP5Wat4yVWZWsgkUqSRA1P9s1Kv6sEjjTBzJb_SwxnTgd54E799yH3/s320/Untitled.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: Washingtonian.com</td></tr>
</tbody></table>
<a name='more'></a><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Crosby Noricks<o:p></o:p></b></div>
<div class="MsoNormal">
A lover of the mentor system, Noricks is all about
empowering young girls going into her industry. Her blog, <a href="prcouture.com:blog">PR Couture</a>, features interviews from the
industry’s top dogs, tips on how to stay on top of your PR game, and summaries
of what’s happening in fashion marketing at the moment. Recently featured on 25
Internet Marketing Leaders, iMedia’s annual cyber-list, Noricks is undoubtedly
establishing herself on the internet and beyond.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Cindy Krupp<o:p></o:p></b></div>
<div class="MsoNormal">
This media mogul made the bold decision in 2001 to leave her
job at Barney’s in order to start her fashion PR company, Krupp Group. Turning
down around 75 percent of the business <a href="https://www.blogger.com/null" style="mso-comment-date: 20150813T2052; mso-comment-reference: HW_1;">it</a><span class="MsoCommentReference"><span style="font-size: 9.0pt;"><!--[if !supportAnnotations]--><a class="msocomanchor" href="https://www.blogger.com/blogger.g?blogID=7686542642345425146#_msocom_1" id="_anchor_1" language="JavaScript" name="_msoanchor_1">[HW1]</a><!--[endif]--><span style="mso-special-character: comment;"> </span></span></span>
is approached with, and boasting over 8,500 Twitter followers, Krupp Group is a
true testament to what hard work and dedication can do. In an interview with
Fashionista.com, Krupp stated, “It’s supposed to seem like it just happened.
It’s supposed to feel organic and synergistic. It’s ok that people don’t
understand what we do; it means that we’re doing our jobs well.”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Aliza Licht<o:p></o:p></b></div>
<div class="MsoNormal">
Also known as DKNY PR Girl, Licht has worked at Donna Karan
International for 17 years and created a hefty social media following by making
her work accessible to the public. She will be leaving in the fall in order to
follow the success of her book, “Leave Your Mark”, and pursue new opportunities
in the world of media. Although she is leaving her post at DKNY, she’s the
perfect example of all the opportunities that are available to one working in
PR.<o:p></o:p></div>
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<i>This guest blog post was written by PRowl staff member Savannah Blake. </i></div>
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PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-17697040465812266062015-08-14T16:42:00.003-04:002015-08-14T16:42:45.556-04:00The Next Step: Serving on a Nonprofit Board in Your 20's<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCMqttjWnHGxXVYdiWASIpWoWnILNKbmgtAklGgK3ZwpyenICKGnwWOFPejq1iCHDAgw9FQgnhba4iNpZNt_g8tXLb54JkAAJiUFisuwo67itRZV2lPrsKumYaWIoT542iCEe2z0LrfOs/s1600/board.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCMqttjWnHGxXVYdiWASIpWoWnILNKbmgtAklGgK3ZwpyenICKGnwWOFPejq1iCHDAgw9FQgnhba4iNpZNt_g8tXLb54JkAAJiUFisuwo67itRZV2lPrsKumYaWIoT542iCEe2z0LrfOs/s1600/board.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="irc_ho" dir="ltr" style="-webkit-tap-highlight-color: rgba(255, 255, 255, 0.2); background-color: #f1f1f1; color: #7d7d7d; cursor: pointer; font-family: arial, sans-serif; font-size: 13px; line-height: 16px; margin-right: -2px; overflow: hidden; padding-right: 2px; text-align: start; text-decoration: none; text-overflow: ellipsis; unicode-bidi: -webkit-isolate;"><a class="irc_hl irc_hol i3724" data-href="http://cmaco.org/event/are-you-a-guiding-force-on-your-non-profit-board/" data-noload="" data-ved="0CAYQjB1qFQoTCPLV9J23qccCFcN4PgodmdoO3w" href="https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAYQjB1qFQoTCPLV9J23qccCFcN4PgodmdoO3w&url=http%3A%2F%2Fcmaco.org%2Fevent%2Fare-you-a-guiding-force-on-your-non-profit-board%2F&ei=EVLOVbKJBcPx-QGZtbv4DQ&bvm=bv.99804247,d.cWw&psig=AFQjCNHmgTxZqQgs9HbTFknmSSeIY3hyEQ&ust=1439671173450021" jsaction="mousedown:irc.rl;keydown:irc.rlk" style="-webkit-tap-highlight-color: rgba(255, 255, 255, 0.2); background-color: #f1f1f1; color: #7d7d7d; cursor: pointer; font-family: arial, sans-serif; font-size: 13px; line-height: 16px; text-align: start; text-decoration: none;">cmaco.org</a></span></td></tr>
</tbody></table>
As college students, we have the world in our hands. If we push ourselves and take advantage of opportunities that come our way, we can excel greatly in our field of study.<br />
<br />
Many students take internships, and some take more than one. Other students volunteer for organizations or get involved in professional student activities.<br />
<br />
However, there is another type of professional development experience that college students may not know they are qualified for. That experience is serving on the executive board for a nonprofit organization.<br />
<br />
At first, this idea seems strange and even impossible. As twenty-somethings, how would our generation be able to provide direction for a non-profit?<br />
<br />
However, our young and creative minds are exactly what most organizations are looking for, and with new ideas (and knowledge that we learn from our studies), we can have a profound impact on an organization.<br />
<br />
The experience itself will be a great resume booster, however, you will also get to network with many professionals and learn how the inside of a non-profit works.<br />
<br />
You will also learn skills (such as finance or corporate law) that you wouldn’t have otherwise become exposed to.<br />
<br />
If you are interested in joining a board, it is important to find a cause that you care about. Whether it is animal welfare, sustainability, or poverty resolution, be sure that you have a personal reason for taking on a position. If you join a board that you are not passionate about, you will not have a worthwhile experience.<br />
<br />
Once you are on a board, be sure to seek out mentors who have served for a longer period of time. This way, they can catch you up on important items you need to understand. They can also provide guidance with future decisions you will have to opportunity to influence.<br />
<br />
It may be a daunting responsibility, but serving on a non-profit board can give you a great boost on your resume. Also, the connections you will make may help you down the line, and you may learn skills you won’t in a classroom setting.<br />
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/14663774395537635239noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-38817095973742247912015-08-11T16:44:00.003-04:002015-08-11T16:45:21.083-04:00Be Your Authentic Self<div class="MsoNormal">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv8eGImKy1IfP574i50hwOC5DkuUIy2GLP1Vp5h86cL15sjtuuzpMk33WLfvKu-CwyybRJ4mXxa8hMLSoFaBfFM1NbamC2JLYK2pYfLe8v_10hlyyO_F0Dll9OxAvpfOl5pn_1lVuQfkGa/s1600/DSC_6584.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv8eGImKy1IfP574i50hwOC5DkuUIy2GLP1Vp5h86cL15sjtuuzpMk33WLfvKu-CwyybRJ4mXxa8hMLSoFaBfFM1NbamC2JLYK2pYfLe8v_10hlyyO_F0Dll9OxAvpfOl5pn_1lVuQfkGa/s640/DSC_6584.JPG" width="451" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Michael Stevens from Vsauce</td></tr>
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<span style="background-color: white; color: #222222; font-family: Arial, sans-serif; font-size: 9.5pt; line-height: 115%;">In June, I attended a
Children’s Media Conference in Sheffield, England while I studied abroad. The
conference had various sessions and keynote speakers that talked about how
children in the United Kingdom get and use media. One topic I heard a lot
during the sessions was the importance of children being authentic with their
online profiles. Several professionals shared how sometimes children develop an
online self and authentic self that tend to conflict and present different
images.</span></div>
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<span style="background-color: white; color: #222222; font-family: Arial, sans-serif; font-size: 9.5pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;">Michael Stevens, one of
the keynote speakers and creator of <a href="https://www.youtube.com/user/Vsauce">Vsauce</a></span><span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;">, shared how being authentic has led to his
success on YouTube. He began Vsauce in June 2010 and has expanded to three
YouTube channels with about nine million subscribers. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;"><br /></span></div>
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<span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;">He relates his success to
him being authentic because his subscribers see him being very candid and they
form a friendship. Stevens also explained how he films the videos alone and being
real leads to viewers feeling like they are hanging out with him and that there
is not a barrier between him and the audience. His videos are very
conversational and use plain language that makes his content easy to understand
and is friendly to people of any ages.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;">In his keynote, he also
pointed out how Echosmith singer, Sydney Sierota, is a great example of being authentic
on social media. She regularly uploads videos on her YouTube channel and other
social media profiles from her iPhone. The videos are very causal and creates a
dialog between her and her fans. Stevens also praised Sydney on how she replied
to comments fans leave on her videos and shows she cares. <o:p></o:p></span><br />
<span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;"><br /></span></div>
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<span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;">Whether you are a celebrity
or not, being real and authentic on social media is key to maintaining a
strong, relatable presence. Some other keys to staying authentic on Twitter,
Instagram, Facebook and other social media outlets include using your own
photos, genuinely engaging with your followers and replying to comments and having
a unified brand and purpose.<o:p></o:p></span></div>
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<span style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;">What are some of your
social media tips that allow you to grow your following and stay real?<o:p></o:p></span></div>
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<i><span style="background: white; color: #444444; font-family: "Georgia","serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">This
blog post was written by PRowl Secretary Shaun Luberski. You can follow her on
Twitter </span></i><a href="https://twitter.com/sluberski94"><i><span style="background: white; font-family: "Georgia","serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">here</span></i></a><i><span style="background: white; color: #444444; font-family: "Georgia","serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. </span></i><o:p></o:p></div>
Shaun Luberskihttp://www.blogger.com/profile/07206742846406684203noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-72263291267697858262015-08-08T10:30:00.000-04:002015-08-08T10:30:01.172-04:00Ghostwriting: The ethics of using a Quentin Miller to reach communication objectives<div class="BodyA">
<span style="font-size: 12.0pt;">While some of you are enjoying
your summers abroad or off vacationing with family and friends, others have
been occupied with the drama between rappers, Drake and Meek Mill. For those of
you who have a life during the summer: don</span><span style="font-size: 12.0pt; mso-ascii-font-family: "Arial Unicode MS"; mso-hansi-font-family: Helvetica;">’</span><span style="font-size: 12.0pt;">t worry, I have you covered. Recently, I</span><span style="font-size: 12.0pt; mso-ascii-font-family: "Arial Unicode MS"; mso-hansi-font-family: Helvetica;">’</span><span style="font-size: 12.0pt;">ve been occupied with
trolling the Internet and analyzing the beef between the two. It all started
when Meek Mill called out Drake for using ghostwriter, Quentin Miller, to write
popular tracks on his latest album, <i>If You</i></span><i><span style="font-size: 12.0pt; mso-ascii-font-family: "Arial Unicode MS"; mso-hansi-font-family: Helvetica;">’</span></i><i><span style="font-size: 12.0pt;">re Reading This, It</span></i><i><span style="font-size: 12.0pt; mso-ascii-font-family: "Arial Unicode MS"; mso-hansi-font-family: Helvetica;">’</span></i><i><span style="font-size: 12.0pt;">s Too Late</span></i><span style="font-size: 12.0pt;">. <o:p></o:p></span></div>
<div class="BodyA">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzwPAoiCmAjHRMeqwD_hdUnDTA3POgIKftCxgqR1LJfNLCUW01_G9Oy2EdaR-R48r3clYl6RaBfZtzvfWm6bRoqQ56EfOCROy7Hjq2ZRixHJWyR60U5394AMEs6dUMERsteq2xw-aaZv4k/s1600/ghostwriter-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzwPAoiCmAjHRMeqwD_hdUnDTA3POgIKftCxgqR1LJfNLCUW01_G9Oy2EdaR-R48r3clYl6RaBfZtzvfWm6bRoqQ56EfOCROy7Hjq2ZRixHJWyR60U5394AMEs6dUMERsteq2xw-aaZv4k/s320/ghostwriter-11.jpg" width="320" /></a></div>
<div class="BodyA">
<span style="font-size: 12.0pt;"><o:p><br /></o:p></span></div>
<div class="BodyA">
<span style="font-size: 12.0pt;"><br /></span></div>
<div class="BodyA">
<span style="font-size: 12.0pt;">Ghostwriting is viewed as a
dishonest practice in the rap world</span><span style="font-size: 12.0pt; mso-ascii-font-family: "Arial Unicode MS"; mso-hansi-font-family: Helvetica;">…</span><span style="font-family: "Arial Unicode MS"; font-size: 12.0pt; mso-hansi-font-family: Helvetica;"> </span><span style="font-size: 12.0pt;">but what about in the
communications world? The practice of writing material for another person,
without a byline, in exchange for profit is common in organizations that have
PR professionals working to meet communication objectives. The public is
typically aware of ghostwriting when it comes to speeches and autobiographies,
but in some instances ghostwriting can be deceiving.</span></div>
<a name='more'></a> <o:p></o:p><br />
<div class="BodyA">
<br /></div>
<div class="BodyA">
<span style="font-size: 12.0pt;">At some point as a PR
practitioner, you will be asked to write blog post, an op-ed or a speech from
the voice of your client or spokesperson of your organization. Sometimes
organizations need a Quentin Miller due to time restraints or because the CEO
of an organization may not be the best writer. PR pros are hired to
strategically position clients to receive publicity in a highly saturated world
of endless content. The ethical dilemma comes down to what the content is, how
it is delivered and the transparency of the message.<o:p></o:p></span></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
<b><span style="font-size: 12.0pt;">Content</span></b><span style="font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="BodyA">
<span style="font-size: 12.0pt;">In the world of academia and
medical journals, it is never acceptable to have a ghostwriter. It is unethical
to distort medical facts to sway the opinion of the reader towards or away from
a certain pharmaceutical drug or medical technology. Distortion of medical
facts is punishable by law. However, by time the case reaches court the damage
may have already been done onto readers who read published ghostwritten pieces
in high impact factor journals</span><span style="font-size: 12.0pt;">. Having a ghostwriter develop content for a medical
journal also lessens credibility since the credentials and qualifications of
the ghostwriter are typically unknown. This also places mistrust on the person
whose name the article is under.<o:p></o:p></span></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
<b><span style="font-size: 12.0pt;">Delivery<o:p></o:p></span></b></div>
<div class="BodyA">
<span style="font-size: 12.0pt;">Back in 2013, Samsung was fined
$340,000 for paying people to write online comments praising their company and
dissing their competition. Clearly, this draws the line in terms of PR ethics.
Organizations should not deceive their audiences by paying ghostwriters to post
fake reviews. Some suggest TARES (the PR ethics code of blogging consisting of
truthfulness, authenticity, respect, equity and social responsibility) be
enforced to prevent further deceitful communication efforts.<o:p></o:p></span></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
<b><span style="font-size: 12.0pt;">Transparency<o:p></o:p></span></b></div>
<div class="BodyA">
<span style="font-size: 12.0pt;">It is crucial that the
communications professional works closely and collaboratively with the person
hosting the byline name. If the audience understands that there is another
writer involved with the published blog, article or speech, then ghostwriting
can be considered ethical. It is also important that the article accurately
reflects the ideas of the bylined name. Consultation and approval by your
client or CEO must be completed prior to making the piece public. <o:p></o:p></span></div>
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<i>This guest blog post was written by PRowl Account Executive Olivia Noble. </i></div>
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PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-9386643827775687482015-08-07T10:14:00.000-04:002015-08-07T10:15:09.054-04:00Live Tweeting: How Much is Too Far?<div class="MsoNormal">
<span style="font-family: "Times New Roman";">We are all aware
that social media has unmistakably changed the game in many ways. From Twitter
to Periscope, there are so many ways to be interactive with the public. Live
tweeting is something that has a very thin line. Where do you draw the line?<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Times New Roman";">Live tweeting is
tweeting during an ongoing show or event. The Academy Awards, GOP National
Debate, or Grey’s Anatomy can all be live tweeted about. Lets look at some
positives and negatives of this 21<sup>st</sup> century craze. <o:p></o:p></span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman";">Negatives<o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: "Times New Roman";">1. Spoiling a Show-
If you are missing the finale of your all time favorite television series, stay
off Twitter. You are guaranteed to find out what happens before you watch and
ultimately become irritated you scrolled down to refresh your feed. For those
live tweeting during a show, don’t give things away and everyone will be happy.
<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";"><o:p><br /></o:p></span></div>
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<a href="http://4.bp.blogspot.com/-2dk_Z1O5Cnk/VcS8xeYKLkI/AAAAAAAAABc/XWOtbDHyD5Q/s1600/Spoilers.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-2dk_Z1O5Cnk/VcS8xeYKLkI/AAAAAAAAABc/XWOtbDHyD5Q/s1600/Spoilers.jpeg" /></a></div>
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<span style="font-family: "Times New Roman";"><o:p> </o:p></span><span style="font-family: 'Times New Roman';">2. False Facts-
It is important to have an opinion on a political or social matter, but make
sure you fact check before you send out a 140-character rant. Stating untrue
statements can easily get you roasted by one of your followers in a matter of
seconds. It is important to stay on top current events, but think before you
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<span style="font-family: "Times New Roman";">3. Not Actually
Watching- The whole point of live tweeting is to interact, but there is a point
where this can be taken too far. How many individuals live tweeting are
casually typing at a commercial break vs. ignoring what is on television. Stay
interactive, but make sure to actually tune in before sharing favorite moments
or thoughts. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Times New Roman";">Positives<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">1. Diverse
viewpoints- It is interesting to see what everyone has to say. Diverse
viewpoints are a good thing and not everyone has to agree. It gets people
thinking and learning more about a subject. As stated earlier, just make sure
to do your homework beforehand. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">2. Connect with
Others- Almost every television series or live event nowadays has a custom
hashtag to go along with it. Using the hashtag is a great way to connect with
other active users or even those behind the show itself. Live tweet right and
you might gain yourself some more followers or get a shoutout from your
favorite character. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">3. It’s Fun!- At
a conference or on your couch, live tweeting is meant to be fun. Pay attentions
and share your thoughts or favorite red carpet dress. Tweets are meant to be
casual, so don’t take it too seriously and use it as a positive.</span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-AyCrHEqtHSg/VcS87jtFzHI/AAAAAAAAABk/o0hidM-10Dg/s1600/livetweet6756447541_29b0e82d10_b-800x605.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="242" src="http://3.bp.blogspot.com/-AyCrHEqtHSg/VcS87jtFzHI/AAAAAAAAABk/o0hidM-10Dg/s320/livetweet6756447541_29b0e82d10_b-800x605.jpg" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment-->Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-7085406998108453272015-08-04T10:30:00.000-04:002015-08-04T10:30:00.196-04:004 things you should know as a media spokesperson
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Tell
someone to be a media spokesperson, and he or she will most likely be running
for the door. <o:p></o:p></div>
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<br /></div>
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<a href="http://media.giphy.com/media/ym31MbWMV96aQ/giphy.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media.giphy.com/media/ym31MbWMV96aQ/giphy.gif" height="160" width="320" /></a></div>
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Dealing
with the media can be extremely daunting, and if you’re not prepared for the
worst, it could really backfire. Here are some tips to help you ace that media
interview:<o:p></o:p></div>
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<a name='more'></a><b style="mso-bidi-font-weight: normal;">1. Body language and appearance<o:p></o:p></b><br />
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Do
not wear any “bling” to your interviews. The last thing you need is the
audience questioning your monthly salary. As for clothing, you can't go wrong
with blue. If you want to come across as authoritative, wear a darker shade of
blue; and if you’re apologetic, wear a lighter shade. Make sure you are
conveying the right message through your posture. Do not hunch, fold your arms
or sit with high crossed legs, as that will display insecurity. Be mindful of
those tapping feet or fidgeting hands because that shows uncertainty. Read our <a href="http://prowlpublicrelations.blogspot.com/2013/12/are-you-fluent-in-body-language.html">previous
post</a> for more information on body language.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">2. Do your research<o:p></o:p></b></div>
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Know
who your interviewer is and do some research on that person. You need to
understand the angles the interviewer would typically take when conducting an
interview. Watch past interviews and understand how aggressive or passive the
questions asked are. You will be able to see a pattern forming. Being mentally
prepared is crucial so that you are not caught off guard.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">3. Bridging techniques<o:p></o:p></b></div>
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require extra time to think, do so by using bridging techniques. Spokespersons
are usually given approximately five seconds to think before they have to start
answering the question. If you need to buy an additional five seconds, start
off by saying, “That’s a great question!” If you require ten seconds, drink
water. However, there are only so many times a person can do this, so save this
card for when you really need it.<br />
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<b style="mso-bidi-font-weight: normal;">4. You are in control<o:p></o:p></b></div>
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Never
forget this. You are in control, not the interviewer. You should set the pace,
topic, message, delivery and outcome of the interview – tactfully, of course.
When the interview starts getting sidetracked, do not be afraid to bring it
back into perspective. Use phrases such as:<o:p></o:p></div>
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<br /></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->“The most important thing is…” <o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->“I think the key issue here is…”<o:p></o:p></div>
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Remember,
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Do not dig yourself a hole so deep that you can’t get out of. <o:p></o:p></div>
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<br /></div>
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At
the end of the day, don’t sweat it too much. With enough preparation, you’ll be
able to convey your key message effectively, be seen as a key opinion leader,
and essentially come out of the interview a <b style="mso-bidi-font-weight: normal;">CHAMP</b>. <o:p></o:p></div>
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<br /></div>
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<i>This guest blog post was written by PRowl staff member Su Rei Khoo. </i></div>
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PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-58063897624657802452015-08-02T10:30:00.000-04:002015-08-02T10:30:00.286-04:00Making Your GenEds Work for You<div class="MsoNormal">
<span style="background: white; color: black; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Like all liberal arts colleges, part of your time at Temple
will be spent taking general education courses – the “GenEds”. Temple’s
ultimate goal with the </span><a href="http://gened.temple.edu/blog/welcome-to-the-general-education-program-site/"><span style="background: white; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">GenEd curriculum</span></a><span style="background: white; color: black; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> is “</span><span style="background: white; color: #333333; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">equipping students
to make connections between what they learn, their lives and their
communities”. Even with this in mind, it’s easy to lose sight of the purpose
GenEds serve in our education. As aspiring PR professionals, classes like “The
Chemistry of Wine” and “Math Patterns” don’t offer much in the way of preparing
us for our careers. But there are ways to take advantage of your GenEd
requirements and make the classes work for you.<o:p></o:p></span></div>
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<br /></div>
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<span style="background: white; color: #333333; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">With so many options, choosing your GenEds can seem like a
difficult task, but it helps to consider your professional goals and take note
of specific skills you (and potential employers) find important. Forbes.com
lists the </span><a href="http://www.forbes.com/sites/susanadams/2014/11/12/the-10-skills-employers-most-want-in-2015-graduates/"><span style="background: white; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">top 10 skills employers most want</span></a><span style="background: white; color: #333333; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> in recent
graduates, as determined by the National Association of Colleges and Employers
(NACE). The list highlights basic skills like working in a team environment and
problem solving, and other more specific skills like data analysis and software
knowledge. <o:p></o:p></span></div>
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<span style="background: white; color: #333333; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Using this list as a guide, here are a few suggestions for more
relevant GenEd courses:<o:p></o:p></span></div>
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<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="background: white; color: #333333; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"></span></i></div>
<a name='more'></a><i style="mso-bidi-font-style: normal;">Human Behavior
GenEd: Instead of “Human Sexuality”, take<o:p></o:p></i><br />
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #333333; font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Interpersonal
Communication – Critical Competencies for Personal and Professional Success
(AOD 0836)<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Skill
#3 on Forbes’ list is “Ability to communicate verbally with people inside and
outside an organization”. This course will teach you just that. Learning how to
effectively communicate your ideas is an invaluable skill that employers seek.
You will work in groups to better understand how communication is important, as
well as individually on self-reflective assignments to learn your own strengths
and weaknesses. <span style="mso-spacerun: yes;"> </span>This class takes you
through the steps of effective communication at all levels and prepares you to
navigate a variety of communication issues in professional settings. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Quantitative Literacy GenEd: Instead of
“Math Patterns”, take<o:p></o:p></span></i></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Critical Reasoning & Problem
Solving (MATH 0828)<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Making
decisions and problem solving is skill #2 on the list. This course teaches
students how to solve complex problems by confronting them with critical
analysis. You’ll look at problems from both a historical perspective and the
practical view of how and when these types of problems arise in your everyday
life. As communications majors, math isn’t a big part of our future
careers; but problem solving certainly is. And while we tend to avoid math in
general (I’m guilty of this), it doesn’t hurt to have a few more problem
solving strategies up our sleeves, even if it forces us to pick up a
calculator.<o:p></o:p></span></div>
<div class="MsoNormal">
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<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Science & Technology GenEd: Instead
of “The Environment”, take<o:p></o:p></span></i></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Data Science (MIS 0855)<o:p></o:p></span></b></div>
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<span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">As PR
professionals, we need to be able to understand how numbers translate to public
opinion in order to effectively do our jobs. This course will teach you how to
harness the power of data by mastering the ways it is stored, organized, and
analyzed to enable better decisions. You will get hands-on experience by
solving problems using a variety of powerful, computer-based data tools
virtually every organization uses. You will also learn to make more impactful
and persuasive presentations by learning the key principles of presenting data
visually. Ability to analyze quantitative data is skill #6 on Forbes’ top 10.<o:p></o:p></span></div>
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<span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Other
worthwhile alternatives:<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Cyberspace & Society (CIS 0835) </span></b><span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Science & Technology GenEd.
Proficiency with computer software programs ranked #8<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Emotional Intelligence & Leadership
(STRC 0821) </span></b><span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Human
Behavior GenEd. Ability to work in a team structure ranked #1, ability to
influence others ranked #10<o:p></o:p></span></div>
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<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Remember,
you absolutely can (and should!) put relevant coursework on your resume to fill
in any gaps, especially when your experience is limited. The skills you can
take away from these GenEds will make you more marketable and valuable to
potential employers. Whether you are just starting your GenEd sequence and are
looking for some direction, or if you’ve completed your requirements and are in
need of a few extra elective credits, these classes will help you practice
important skills – and you take care of a few credits. It’s a win-win.<o:p></o:p></span></div>
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<span style="font-family: Calibri; font-size: 11.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p><i>This guest blog post was written by PRowl staff member Samantha Cox. </i></o:p></span></div>
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PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-16225093497428195972015-07-31T16:26:00.000-04:002015-07-31T16:26:35.113-04:00Burning Out: How to Survive at Work During a Personal Crisis<div class="separator" style="clear: both; text-align: center;">
</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHUfml-JKd8cEnsHEdaJq8PKCuOpkTcNB_DT2wnIXKtO_1gTRga2Z6ctqFpqTgTWYjgkL3rOT2-74cUBUN-Qgkzi6EuQhDLztfgm5JEyiYuu8GaWckWxvHAD3d8Ok3Y8nwVUmVEQaryg4/s1600/dsa.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHUfml-JKd8cEnsHEdaJq8PKCuOpkTcNB_DT2wnIXKtO_1gTRga2Z6ctqFpqTgTWYjgkL3rOT2-74cUBUN-Qgkzi6EuQhDLztfgm5JEyiYuu8GaWckWxvHAD3d8Ok3Y8nwVUmVEQaryg4/s320/dsa.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(www.dyingmatters.org)</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It is one of the golden rules when working in the
professional world: don’t let your personal life interfere with your
professional one.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You’ve been warned time and time again about letting the
lines blur between your social life and work duties, and so far, it has been
easy to keep them apart (keeping separate professional social media pages,
avoiding overly-personal conversations at the office, etc.).<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
However, what are you supposed to do when something goes
awry in your personal life, and completely throws you off your game in every
way?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This could be a family member’s passing, a devastating
breakup, a financial blow, or anything that makes you feel helpless or beyond
stressed out.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You have been taught to keep your personal and professional
lives from intersecting, but should you really avoid the office altogether and
take as many personal days as possible?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The short answer is “no”, but the truth of the matter is
that it takes work and resilience to stay focused while undergoing a painful
life event.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Even though it may seem impossible, concentrating on your
work can help you recover from the pain you are feeling.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
By focusing on your job while under a great deal of personal
stress, you will be able to take your mind off of it. This can be helpful in
many ways, especially if you have been unable to focus on anything else.
Sometimes, taking your mind of something can help you see it clearer in the
future, and by focusing on work and putting the personal situation in the
background, you may find clarity when you clock out at the end of the day.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Also, if the personal situation has made you feel bad about
yourself, being productive at work can make you feel more confident in your
abilities. Acing a presentation or media campaign may just be the confidence
booster you need to feel better after a painful situation.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
In the end, everyone copes differently with stress and pain.
If you need to take time off to recuperate, it is understandable. However, if
you are low on personal days or have too much work to take a break from,
remember that work can be helpful in overcoming your grief, and you will get
past this.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14663774395537635239noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-31793358263201291052015-07-29T12:05:00.000-04:002015-07-29T12:05:44.567-04:00Yik-yak and Tinder; Newest Social Media Platforms?<div class="separator" style="clear: both; margin-left: 1em; margin-right: 1em; text-align: left;">
I was scrolling down my Yik-yak feed a few days ago, and came across a post asking if Yik-yak was considered a form of social media or not. I knew that I saw Yik-yak as social media, and judging by the responses to the post, it seemed that most people agreed with me. For those that do not know, Yik-yak is similar to Twitter, but the posts are anonymous and location based. For example, when I open the app when I am on or near Temple's campus, all I will see are posts from people near me. Yik-yak has said that this is because they do not want people under 18 years of age to use the app, as most of the content is not monitored, except by the community. As you view your Yik-yak feed, you have the ability to up or down-vote every post; they start at zero and if they get to negative five, they are automatically deleted by the system. Posts with a very high number can make it into a 'Top Rated' category, viewable by anyone using the app, anywhere. The app is primarily aimed at college students, so the locations in which posts are grouped go by colleges, which you can search for and view, but not vote on. Here is the link to the Wikipedia page: <a href="https://en.wikipedia.org/wiki/Yik_Yak">https://en.wikipedia.org/wiki/Yik_Yak</a>.</div>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://atlasbusinessjournal.org/wp-content/uploads/2014/09/yik-yak-web-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" class="mainImage" data-bm="75" height="179" src="http://atlasbusinessjournal.org/wp-content/uploads/2014/09/yik-yak-web-logo.jpg" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
Tinder has made a big splash across the country in the last few months, from outrage to incredulity at an app seemingly aimed at enabling quick hook-ups. But, due to the app's popularity, it has increasingly been featured in television and movies, and already has advertisements within it. Tinder shows you a few pictures and a short bio of people around you; you can choose which gender to see, and you either swipe right to say you like the person, or swipe left if you do not. If someone you have 'liked' also swipes you right, you are matched together and able to chat. <br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media.philstar.com/images/the-philippine-star/lifestyle/modern-living/20140620/tinder-ui-logo-datingapp.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" class="mainImage" data-bm="14" height="218" src="http://media.philstar.com/images/the-philippine-star/lifestyle/modern-living/20140620/tinder-ui-logo-datingapp.jpg" width="320" /></a></div>
<br />
<br />
While these two apps might not seem immediately conducive to us in the public relations world, I have already seen examples of how they can be. On Tinder, every so often you will get an advertisement instead of a person; if you swipe right on the ad it will give you more information about it. The last one I heard about was ads for an upcoming Jason Derulo concert, swiping right would bring you to a page where you could enter to win free tickets. Both of these apps are definitely aimed at college- age people, so any company or product that wants to reach those audiences should make use of these apps. Yik-yak has started introducing hiring people to be their brand ambassadors on college campuses; intended to promote usage of the app. Since anyone is able to post to the app as long as they are within a certain area, it should be easy to create and upload posts by any PR professional, looking to expand their company's social media presence.<br />
<br />
Have any thoughts on Yik-yak or Tinder as social media? Let us know in the comments, we would love to hear from you!<br />
<br />
<em>This post was authored by Faiz Mandviwalla, a senior at Temple University and an Assistant Firm Director with PRowl Public Relations. You can follow him on Twitter <a href="https://twitter.com/faizmand">here</a>.</em>Anonymoushttp://www.blogger.com/profile/08171060858643067524noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-4211791280380072612015-07-26T10:30:00.000-04:002015-07-26T10:30:00.395-04:00Education Vs. Experience: How Combining the Two Could Maximize Your Career<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw4S4EwJdWus64X2kbh0OT1unJ455a9_1NHWcCXIT7VkK1KSs4e71eLGUtQ8zPUmk251SVkDGMUeaZhqZNfawZ9oiQSGgDAUzZG49h6SDINXC7yGQan3l3rczI0QczdaUBETStV8e3krIk/s1600/Blog+1+Grad+School+Image.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw4S4EwJdWus64X2kbh0OT1unJ455a9_1NHWcCXIT7VkK1KSs4e71eLGUtQ8zPUmk251SVkDGMUeaZhqZNfawZ9oiQSGgDAUzZG49h6SDINXC7yGQan3l3rczI0QczdaUBETStV8e3krIk/s320/Blog+1+Grad+School+Image.jpg" width="320" /></a></div>
<div class="MsoNormal">
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<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With
increasing competition in the job market, graduate school has become standard for
many people to get jobs in their field. <span style="mso-spacerun: yes;"> </span>While a career in public relations has never
required a graduate degree, recent studies are showing that a combination of
graduate school and work experience could maximize one’s PR career. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Most PR professionals would say a graduate degree is unnecessary.
However, as the need for PR specialists continues to grow, a graduate degree
may become the new standard. Attending graduate school affords students the
opportunity to gain credibility among their peers and colleagues. It may also
offer networking opportunities that are not present during one’s undergraduate
years.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Before you decide to take out another loan to pay off the
hefty tuition, you should know that a graduate degree without experience may
not make you more desirable to employers. <span style="mso-spacerun: yes;"> </span>In fact, a survey of 32 PR professionals
showed that a majority believe in getting a few years of experience before
attending graduate school. This is because skills obtained in the field make classroom
learning more practical. Also, when a student delays work experience in order
to earn their degree, they may be deemed overqualified for starting positions
but under-qualified for more executive positions. <o:p></o:p></div>
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A career in PR allows you to choose if graduate school is
the right choice for you based on your goals and aspirations. As of now, a
graduate degree is not required to earn most positions. However, a more
in-depth and refined education never hurts. <o:p></o:p><br />
<br />
<i>This guest blog post was written by PRowl staff member Victoria Goins. </i></div>
PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-5398246487208922502015-07-25T10:30:00.000-04:002015-07-25T12:40:30.793-04:00How to Engage Millennials <!--[if gte mso 9]><xml>
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<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman";">Who runs the world?
Millennials! Sorry Queen Bey, Millennials make up one-third of our population
today, making the largest generation represented. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0tI-TBXFJjsBz7CIKme65SHHkTa6-JwiENAvjDDFc2Vy_8OHKgwolXmmaAtmSCrCARfHGGZvjWpAepEZXKj9rarPHhAXiKb4cWpYbmfR4PhC68SodUpnx__LQ8Ox8062lUWxMLpzQlSxK/s1600/unnamed.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0tI-TBXFJjsBz7CIKme65SHHkTa6-JwiENAvjDDFc2Vy_8OHKgwolXmmaAtmSCrCARfHGGZvjWpAepEZXKj9rarPHhAXiKb4cWpYbmfR4PhC68SodUpnx__LQ8Ox8062lUWxMLpzQlSxK/s320/unnamed.gif" width="320" /></a></div>
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<br /></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With that being said, it’s nearly impossible for brands and marketers not to think about marketing this group since they control most of the market share. Millennials are vastly different from any other generation. They aren’t as traditional as the baby boomers or Generation X. They care about social issues, immersed in technology, and have different goals. All these things create a need to understand and develop new strategies to capture this interesting group. </span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In order to engage millennials, three factors are important: </span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Incentives, Incentives, Incentives. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Millennials are more reluctant than other age groups to look into something new, especially brands; I like to call us the “cynical” generation. Recently, Urban Outfitters wrapped up a contest in which customers were supposed to take picture-in-hand photos and use hashtags on Instagram. The prize was something that this generation is currently reclaiming Polaroid cameras, similar to the return of vinyls. To get millennials engaged, brands have to cultivate incentives that are creative as well, something millennials will enjoy and see as important. </span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create an Environment</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">While a brand’s main objective is to sell, many brands have had shift focus to improving their selling tactics. For millennials it’s all about an experience. Think of Starbucks: it’s a home away from home. They have mellow music, outlets for electronics, jargon that’s only a Starbuck’s regular can understand, like tall, grande, venti. Starbucks creates an ambiance that’s irresistible to millennials. It’s not about the quality—it’s about the experience that a customer walks away with. </span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Be Accessible and Digitize </span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Saying millennials are obsessed with technology is an understatement, so it is vital for brands to create a digital presence. In four seconds, a brand’s layout, mobile responsiveness, or content can drive a millennial away. As for social media, a brand doesn’t have to post every day but often enough that their audience doesn’t acknowledge their absence. Engage and respond to your customers. It’s important to communicate that a brand cares about their audience. </span></div>
<span id="docs-internal-guid-77911e74-c304-33c4-4d37-635ace61ea76"><br /></span>
<br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With these three factors incorporated into your marketing strategy, millennials will be lining out the door, ready to snap and share their brand loyalty!</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="font-family: Times New Roman;"><span style="white-space: pre-wrap;"><i>This guest blog post was written by PRowl staff member Taylor Carnard. </i></span></span></div>
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PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-29549154398956851742015-07-24T14:21:00.004-04:002015-07-24T14:23:07.562-04:00Is a Personal Website More Important Than Ever?<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-2hMdvnwk8L0/VbKCBwAL5dI/AAAAAAAAABI/HEn8nf4GCKE/s1600/Unknown-1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-2hMdvnwk8L0/VbKCBwAL5dI/AAAAAAAAABI/HEn8nf4GCKE/s1600/Unknown-1.jpeg" /></a></div>
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<span style="font-family: "Times New Roman";">Has anyone ever
suggested to you to create a personal website other than LinkedIn? The thought
of creating a website focusing on only you can be nerve-wracking at first.
Don’t people see enough of your personal and professional life through other
social media platforms? My opinion on a personal website changed after taking a
Personal Branding class last spring and some argue it is more important now
than ever before. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">First off, one
must take time to reflect on their own personal brand. Everyone’s brand is
different depending on their interests and passions. Once you have an idea of
what direction you want to take your personal brand you can start thinking
about forming a website. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">There are so
many directions you can take on a personal website. You can use it to showcase
your professional work or you can make it very casual and use it as a way to
let people know more about who you are. As a PR major, we might not have
creative work to showcase online like an advertising major would, but there is
still plenty of material to create a portfolio. Press releases or blog posts
you’ve written can easily be shared. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">The best part
about starting up your own personal website is all the extremely helpful
websites to get you started. Don’t know HTML codes? Not a big deal. Websites
like Wix, Wordpress, Flavors, and many more all are beginner friendly. They all
offer a great deal of creative options from fonts to layouts. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">Creating a
personal website is a great thing to do as an upperclassman starting to begin
the job search. It will help you connect more and help separate you from the
pack. A personal website isn’t something you can forget about because it is
important to stay on top of updating the content. Although it is definitely not
a necessity to all public relations majors, it will still be a bonus to your
personal brand. <o:p></o:p></span></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-41824519457811725422015-07-18T22:37:00.001-04:002015-07-19T10:48:25.018-04:00How to keep your brand relevant<p class="s2" style="margin-top: 0px; margin-bottom: 0px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5">In today’s society, trends </span><span class="s5">can </span><span class="s5">come and go in the blink of an eye.</span><span class="s5"> Cellphones that sold out on their release dates 2 years ago are now distributed for free with a prepaid data plan, and </span><span class="s5">music </span><span class="s5">artists </span><span class="s5">that dominated</span><span class="s5"> the top 40 radio stations last summer are now struggling to sell copies of their albums.</span><span class="s5"> With such a rapidly changing environment, r</span><span class="s5">elevancy is the most powerful tool a brand can possess in order to remain successful and continue to grow.</span><span class="s5"> </span><span class="s5">Here are </span><span class="s5">three</span><span class="s5"> techniques that companies have used and continued to use in order to </span><span class="s5">stay</span><span class="s5"> </span><span class="s5">in the public eye</span><span class="s5">.</span></span></p><p class="s6" style="margin-top: 0px; margin-bottom: 0px; margin-left: 36px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"> </span></p><div class="s8" style="text-indent: 0px; margin-top: 0px; margin-bottom: 0px; margin-left: 72px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">1) </span><span class="s7" style="font-weight: bold;">Jump onto new trends as soon as possible</span></span></div><p class="s6" style="margin-top: 0px; margin-bottom: 0px; margin-left: 36px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s9">Many</span><span class="s9"> companies focus their efforts on being as </span><span class="s9">unique and different</span><span class="s9"> as possible in an effort to differentiate themselves from their competitors. However, it can be just as beneficial to keep an eye out for the newest trends and use their popularity to your advantage. </span><span class="s9">Snapchat </span><span class="s9">is a great example; the social media app </span><span class="s9">has become increasingly popular, so artists and companies </span><span class="s9">in turn </span><span class="s9">have created </span><span class="s9">S</span><span class="s9">napchat accounts</span><span class="s9"> as a new</span><span class="s9">ly emerging</span><span class="s9"> method of marketing</span><span class="s9">.</span><span class="s9"> Celebrities might use their Snapchat story it to show their fans a</span><span class="s9">n interesting behind-the-</span><span class="s9">scenes look at their daily lives, while magazines such as Cosmopolitan and People use the new Discover feature to reach out to a different audience.</span></span></p><p class="s6" style="margin-top: 0px; margin-bottom: 0px; margin-left: 36px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"> </span></p><div class="s8" style="text-indent: 0px; margin-top: 0px; margin-bottom: 0px; margin-left: 72px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">2) </span><span class="s7" style="font-weight: bold;">Use popular news stories to your advantage</span></span></div><p class="s6" style="margin-top: 0px; margin-bottom: 0px; margin-left: 36px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s9">A smart, unique way that companies have been a</span><span class="s9">ble to stay relevant is by referencing current </span><span class="s9">pop culture events</span><span class="s9">; as a company, this</span><span class="s9"> is a great</span><span class="s9"> way to relate to your audience and appear up-to-date. The team behind the Oreo cookie Twitter account, for example, made headlines during the 2013 Super Bowl for their quick, improvised marketing efforts. Many sports fans remember the sudden blackout that put Super Bowl XLIX on hold for a good 15 minutes. Oreo took advantage of the confusing moment to </span><a href="https://twitter.com/oreo/status/298246571718483968"><span class="s10">tweet out an advertisement</span></a><span class="s9">with the tagline “You Don’t Have to Dunk in the Dark” The spur-of-the-moment ad </span><span class="s9">was retweeted over 10,000 times, leaving many</span><span class="s9"> wondering how Oreo managed to make it all happen.</span></span></p><p class="s11" style="margin-top: 0px; margin-bottom: 0px; margin-left: 72px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"> </span></p><div class="s8" style="text-indent: 0px; margin-top: 0px; margin-bottom: 0px; margin-left: 72px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">3) </span><span class="s7" style="font-weight: bold;">Don’t be afraid to try new things</span></span></div><p class="s6" style="margin-top: 0px; margin-bottom: 0px; margin-left: 36px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s9">Many people have heard the saying “If it ain’t broke, don’t fix it” This rule does not usually apply in the business world; in a world with constantly evolving technology, it is not always a good idea to stick with the same old methods. Instead</span><span class="s9">, it is more important to continuously adapt in order to keep up with your competition.</span><span class="s9"> This is a mistake that has caused the downfall of many different companies. Blockbuster, for example, was knocked out of existence when more convenient alternatives such as Netflix started to appear, allowing customers to watch and order movies without ever having to leave their house.</span><span class="s9"></span></span></p><p class="s6" style="margin-top: 0px; margin-bottom: 0px; margin-left: 36px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"> </span></p><p class="s2" style="margin-top: 0px; margin-bottom: 0px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s9">By adapting to new technology and paying attention to what is popular within the market, a company will be able to prevent themselves from being forgotten in a world where new and modern companies are constantly emerging. </span><span class="s9">Any brand that is able to stay relevant will be sure to have long term success</span><span class="s9"> within the market.</span></span></p><p class="s2" style="margin-top: 0px; margin-bottom: 0px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s9"><br></span></span></p><p class="s2" style="margin-top: 0px; margin-bottom: 0px;"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s9"><i>This guest blog post was written by PRowl staff member Dylan Rhudd. </i></span></span></p>PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-35859611390101540072015-07-18T10:20:00.001-04:002015-07-19T16:10:05.078-04:00Benefits of a Small Firm Internship<div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZbOnoDlhs_MtBisSPKFFIFCjiOY3mx8ltPmJHC4cYH99otZLHpq6U-zTxEZMkUc-EuJFvUcp8niPq4ElrkGilTp85fHEiU36jf8ThW12kutzMsWTesA9-wHw9y7qqgsCJkqjefS7fMdQW/s640/blogger-image-627226210.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZbOnoDlhs_MtBisSPKFFIFCjiOY3mx8ltPmJHC4cYH99otZLHpq6U-zTxEZMkUc-EuJFvUcp8niPq4ElrkGilTp85fHEiU36jf8ThW12kutzMsWTesA9-wHw9y7qqgsCJkqjefS7fMdQW/s320/blogger-image-627226210.jpg" width="320" /></a></div>
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When searching for an internship, every PR student will possess their own individual criteria for what they are looking for in a position. One student may be looking to gain some experience in the nonprofit sector while another might be looking to score a spot with a major agency. Regardless of where you intern, the goal is to learn, develop and to get closer to becoming an established public relations professional. </div>
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In April I started at Jenna Communications, a small firm in Center City Philadelphia. I did not know what to expect and was skeptical about how much experience and knowledge I would gain at such a small firm. However, within the first month I had learned as much as I had in any course. Working with a small group of employees, I was thrown into the fire right away. During my first weeks I was creating social media campaigns, drafting press releases, connecting with press contacts and working directly with clients. By the end of my first month I not only had gained a significant amount of writing samples but I had also gained a significant amount of confidence. This confidence may have not been found if I had jumped into a large PR agency for my first internship. </div>
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This is not to say that an internship at a large PR agency or for a major corporation is not a valuable experience. Interning for a top company allows students to learn directly from some of the very best in the industry. My advice for students to strongly consider what they want out of an internship. Although many may be tempted to overlook a smaller firm or company, they may be offering exactly what you are looking for. </div>
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<i>This guest blog post was written by PRowl staff member Jason Conaway. </i></div>
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PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-47393984369321149942015-07-18T00:00:00.000-04:002015-07-18T00:00:00.876-04:00PRSSA National Conference summer prep: Steps you should be taking now<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7bTYuj0dtAa9j7NZB4SH5kOz8IXqX6UwfV9R6HU9skagswj62818MYtBcq-tfWSvDCMixKW09Lf7PnUi95oLeFW5NXqbtZPHRZEs7SHUNyqTHkWm_bX2u_HeqPCaEsjRqXbuEzrHJiyc/s1600/national+conference.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7bTYuj0dtAa9j7NZB4SH5kOz8IXqX6UwfV9R6HU9skagswj62818MYtBcq-tfWSvDCMixKW09Lf7PnUi95oLeFW5NXqbtZPHRZEs7SHUNyqTHkWm_bX2u_HeqPCaEsjRqXbuEzrHJiyc/s400/national+conference.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(youtube.com)<br /><br /><br /></td></tr>
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Even though PRSSA National Conference doesn’t take place
until early November, it isn’t too early to begin getting ready for the
professional experience of the year!<o:p></o:p></div>
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Summer is a great time to stock up on much needed supplies
as well as revamp your professional materials, so don’t spend all
of your free time in the next two months soaking up the sun:<o:p></o:p></div>
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<b>1: Stock up on Professional Wardrobe Essentials: </b>During the
last few weeks of the summer, stores begin to display their fall collections,
which means that summer clothes go on sale. This is a perfect opportunity for
students to buy nice shirts or professional dresses that are marked down significantly
after being on the racks throughout the summer. These pieces can be layered with
blazers, sweaters, or cardigans, which will take away their summer feel and
have you more prepared for the November weather in Atlanta, Georgia!<o:p></o:p></div>
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<b>2. Update your Resume: </b>After many days of tanning in the sun
or swimming in a pool, you may feel the itch to be productive again. If this is
the case, there is no better task to pour your new-found productivity into than
updating your resume! You will want to have a proofread, clean copy of your
latest achievements for National Conference, and it won’t take you too long to
update your current one!<o:p></o:p></div>
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<b>3. Create an Online Portfolio:</b> With so many free website
builders out there, it is easy to create your own personal portfolio site
without having to pay anything. Also, you shouldn’t get nervous if you have no
experience with website development. Many of the businesses that give you the
option of creating your own site will give you free templates to choose from,
and oftentimes, there are helpful guides and tutorials to get you through the
set up and maintenance of your creation. Also, think of how great it will look
to have your own custom website listed on your business card when networking
with the professionals at National Conference!<o:p></o:p></div>
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Are you getting excited for PRSSA National Conference? Tell
us your tips and tricks for preparing for your trip to Atlanta!<o:p></o:p></div>
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Anonymoushttp://www.blogger.com/profile/14663774395537635239noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-85128367142724254722015-07-16T10:35:00.001-04:002015-07-19T16:11:21.252-04:00What are we really using LinkedIn for?<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjujBg6fDtIUbFZ8zpEPZRYmbGVFRuvybhpSgtTZK5lM56ywDYsLOGnKZ_MwTV9M8YqgSrzwaB3hR76_CKJQYKdIy4tGv364-T1_xhe6xeIcT80tH7JdRxUA8ekghp39atVxUt9pwBNTojV/s640/blogger-image--820261812.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjujBg6fDtIUbFZ8zpEPZRYmbGVFRuvybhpSgtTZK5lM56ywDYsLOGnKZ_MwTV9M8YqgSrzwaB3hR76_CKJQYKdIy4tGv364-T1_xhe6xeIcT80tH7JdRxUA8ekghp39atVxUt9pwBNTojV/s320/blogger-image--820261812.jpg" width="320" /></a></div>
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<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">S</span><span class="s2">ince the beginning of this summer, I have noticed an increasing popularity around the social media platform LinkedIn. While I made an account on LinkedIn during my freshman year of college, </span><span class="s2">I was never too active on the account until this past year when </span><span class="s2">I began to network with people that I felt the need to connect with.</span><span class="s2"> </span><span class="s2">Maybe it is because my peers and I are now beginning to advance in our careers, but i</span><span class="s2">t seems that I am not the only one who had the same idea.</span></span></div>
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<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">When</span><span class="s2"> I first made my account, I was prompted to sort</span><span class="s2">through the “s</span><span class="s2">uggested connections,” so I </span><span class="s2">connected with</span><span class="s2">any </span><span class="s2">close friends</span><span class="s2"> who also had an account at that time. A</span><span class="s2">s I </span><span class="s2">have </span><span class="s2">met more people in college, I have </span><span class="s2">continued to go on and connect</span><span class="s2"> with</span><span class="s2"> those I felt necessary. H</span><span class="s2">owever, lately </span><span class="s2">I have been receiving requests from</span><span class="s2"> all different people, some of </span><span class="s2">whom</span><span class="s2"> I have </span><span class="s2">not seen since high school. The </span><span class="s2">times where I have watched my phone light up with the notification asking if I would like to connect with someone from high </span><span class="s2">school that I barely knew then–</span><span class="s2">or even have a remotely similar</span><span class="s2"> career path to now–</span><span class="s2">lead me to </span><span class="s2">think</span><span class="s2"> about what the purpose of this </span><span class="s2">platform</span><span class="s2"> </span><span class="s2">really is.</span></span></div>
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<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">Typically when </span><span class="s2">you think</span><span class="s2"> about </span><span class="s2">logging into </span><span class="s2">LinkedIn, you</span><span class="s2">would pr</span><span class="s2">obably </span><span class="s2">end up </span><span class="s2">u</span><span class="s2">pdating</span><span class="s2"> a </span><span class="s2">section of your </span><span class="s2">profile</span><span class="s2"> or connecting </span><span class="s2">with someone that </span><span class="s2">you</span><span class="s2"> recently met in a professional setting. One of the best aspects of this app is its ability to allow </span><span class="s2">you</span><span class="s2"> to stay in contact with </span><span class="s2">past professors and employers. Some people have even heard of that one friend of a friend’s sister who received a full time job with benefits right in her LinkedIn inbox.</span><span class="s2"> </span><span class="s2">With </span><span class="s2">the importance of </span><span class="s2">networking </span><span class="s2">rising, LinkedIn has become crucial </span><span class="s2">for</span><span class="s2"> staying in contact with those who could be beneficial to </span><span class="s2">your </span><span class="s2">career</span><span class="s2">.</span></span></div>
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<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">O</span><span class="s2">r has it really just become a way to brag about your accomplishments</span><span class="s2"> to others</span><span class="s2">?</span></span></div>
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<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">If the future chemical engineers, firefighters, and financial advisors that I went to high school with want to connect with me, a communications student pursuing marketing and PR, what could have prompted their decision to connect with me? </span><span class="s2">There is a slim chance our industries will ever cross paths, so d</span><span class="s2">id they </span><span class="s2">just </span><span class="s2">want me to look at their </span><span class="s2">profile </span><span class="s2">so I can see how </span><span class="s2">well they are doing in college</span><span class="s2">? Or has LinkedIn become </span><span class="s2">a spinoff of Facebook where you need to have a certain amount of connections to be taken seriously?</span></span></div>
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<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">Whatever their reasons may be, t</span><span class="s2">he most important thing to remember </span><span class="s2">when using </span><span class="s2">LinkedIn </span><span class="s2">is that even though it </span><span class="s2">has become the easiest way to present yourself as a professional, </span><span class="s2">it is crucial that you are still able to network and act professional offline and in a public setting as well. </span></span></div>
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<br /></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2">Do you think the people you connect with on LinkedIn should be relevant to the industry you are planning to have a career in? Or should </span><span class="s2">you</span><span class="s2"> have as many </span><span class="s2">connections as possible, even if they a</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span class="s2">re from completely different industries? Tell us your thoughts in the comments!</span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2"><br /></span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s2"><i>This guest blog post was written by PRowl staff member Kristen VanLeer. </i></span></span></div>
PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-60050171495491593052015-07-14T12:46:00.001-04:002015-07-19T16:10:50.530-04:00Instagram: Friend or Foe?<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5"></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgSw-LRQa8qICnbKraiSBmN7RlAkQe0g-y81CNHcUujCuQ7tY-kDv2-AsE-rkLQgj35sfggPw-F-E-ItKw-ikZO2m-2Kmi2oo1d67vRR0X7k2urhuYJS_JBOrj0xNvWwN6MAqnr7GDzfjm/s640/blogger-image-2110955790.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgSw-LRQa8qICnbKraiSBmN7RlAkQe0g-y81CNHcUujCuQ7tY-kDv2-AsE-rkLQgj35sfggPw-F-E-ItKw-ikZO2m-2Kmi2oo1d67vRR0X7k2urhuYJS_JBOrj0xNvWwN6MAqnr7GDzfjm/s320/blogger-image-2110955790.jpg" width="320" /></a></div>
<br />
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5">As PR professionals we love</span><span class="s5"> to</span><span class="s5"> </span><span class="s5">“gram” our personal photos, </span><span class="s5">show</span><span class="s5">ing</span><span class="s5"> the picturesque lives </span><span class="s5">that </span><span class="s5">we all apparently le</span><span class="s5">ad. Instagram is a platform where the average user can employ powerful</span><span class="s5"> </span><span class="s5">editing tools</span><span class="s5"> to manipulate characteristics, such as</span><span class="s5"> the</span><span class="s5">hue of a photo, to</span><span class="s5"> reflect the things </span><span class="s5">that </span><span class="s5">we’re feelin</span><span class="s5">g at any given moment. </span><span class="s5">I’ve used </span><span class="s5">this app</span><span class="s5"> in man</span><span class="s5">y PR situations, as I’m sure many</span><span class="s5"> of you reading this have. </span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5">S</span><span class="s5">eeing how many likes you can accumulate over the course of an hour may be fun,</span><span class="s5"> but</span><span class="s5"> is this </span><span class="s5">a </span><span class="s5">really </span><span class="s5">good </span><span class="s5">practice </span><span class="s5">when you</span><span class="s5">think about it? </span><span class="s5">There are always two sides to a story. </span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s4" style="font-weight: bold;">Why Instagram is your friend:</span><a href="https://www.blogger.com/null" name="_GoBack"></a></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5">Instagram is a great platform f</span><span class="s5">o</span><span class="s5">r</span><span class="s5"> post</span><span class="s5">ing</span><span class="s5"> </span><span class="s5">selfie</span><span class="s5">s, </span><span class="s5">images of </span><span class="s5">places you’</span><span class="s5">ve b</span><span class="s5">een and</span><span class="s5"> things that make you happy</span><span class="s5"> where your friends and other followers can see and interact with them.</span><span class="s5"> It can be an awesome </span><span class="s5">confidence booster</span><span class="s5"> </span><span class="s5">for those reasons.</span><span class="s5"></span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5">Something I’ve also </span><span class="s5">experience</span><span class="s5">d while working social media positions is that hashtags </span><span class="s5">can </span><span class="s5">be an </span><span class="s5">effective</span><span class="s5"> tool for connecting with your targeted audience and</span><span class="s5"> gain</span><span class="s5">ing</span><span class="s5"> followers. </span><span class="s5">The visual nature of Instagram makes it a great way to get the word out about </span><span class="s5">promotion</span><span class="s5">s and </span><span class="s5">giveaways, </span><span class="s5">in a way that’s accessible for your</span><span class="s5"> brand’s audience</span><span class="s5">. Let’s face it, Instagram is a</span><span class="s5"> “cool” app</span><span class="s5">!</span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span class="s4" style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0); font-weight: bold;">Why Instagram is your foe:</span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5">One issue with Instagram is that it’s not always an accurate reflection of reality. Users have the ability to pick and choose the best of their photos, manipulating their feed in a way that implies that they are living amazi</span><span class="s5">ng lives filled with </span><span class="s5">fun and interesting activities. It can almost become a</span><span class="s5"> competition. </span><span class="s5">However, most of the time you’re only seeing the cream of the crop, and a photographically manipulated version of it at that.</span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span class="s5" style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);">Some advice if you aren’t sure whether Instagram is your real friend: </span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5">Follow accounts that</span><span class="s5"> you genu</span><span class="s5">inely want to see! Whether it’s</span><span class="s5"> a friend</span><span class="s5"> or </span><span class="s5">a </span><span class="s5">fashion blogger, </span><span class="s5">follow accounts that generate content you’ll be happy to see, and maybe consider unfollowing some of the accounts that you frequently swipe by</span><span class="s5">. It’s just social media, </span><span class="s5">if they even notice, </span><span class="s5">someone </span><span class="s5">you don’t even know won’t be</span><span class="s5"> offended if you unfollow them (and if they are, it will only be for a second, I promise). </span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><span class="s5">If you decide it’s your foe, I’d say it’</span><span class="s5">s time to switch off and delete the app.</span><span class="s5"> </span><span class="s5">You’ve got nothing to lose (other than the illusion of “coolness.”) </span></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<span style="-webkit-text-size-adjust: auto;"><i>This guest blog post was written by PRowl staff member Marisa Blackwell. </i></span></div>
<div class="s2" style="margin-bottom: 0px; margin-top: 0px;">
<br /></div>
PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-44209301736070031972015-07-12T10:30:00.000-04:002015-07-12T10:30:00.041-04:00Changing the Summer Slide into the College Glide<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPxbnG4A2BzSfjJpaXZG2U8sr8TJ-kj22-HiBsKOb4EKbHJrshaeAMj-gJ6RCUWJE0CxJmdwP-fuW8LQ-aD8Z3rHuGmORu7eLA7vRXLePZo4svlfwSCG-ir1dDlL71dHWzkQSNWVJJ9Pbw/s1600/photo+for+blog+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPxbnG4A2BzSfjJpaXZG2U8sr8TJ-kj22-HiBsKOb4EKbHJrshaeAMj-gJ6RCUWJE0CxJmdwP-fuW8LQ-aD8Z3rHuGmORu7eLA7vRXLePZo4svlfwSCG-ir1dDlL71dHWzkQSNWVJJ9Pbw/s320/photo+for+blog+1.jpg" width="256" /></a></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">In numerous cases, what happens during the
summer stays in the summer. A gloomy reality, though is, what is learned in the
classroom may very well be put to the side and filed in our brain somewhere,
only to be used once we get back to school. Avoiding that summer slide is
essential, even though our courses can drain the life out of us throughout the
semester. Here are two tips that can assist you in keeping your mind sharp, as
well as allowing you to enjoy the glamour that is summer. <o:p></o:p></span></div>
<div class="MsoNormal">
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<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><span style="mso-list: Ignore;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;">
</span></span></span><!--[endif]--></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><b>Read, read, and do a little more
reading</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .25in;">
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Not everyone is
fond of reading, but staying on top of a good book will help increase
vocabulary, and reading part of the news will only keep you well informed. So
when you go back to school you can use all the fancy words you had learned, and
give insight to what is going on in the world, and not solely about what you
did July 4<sup>th</sup>. You can also see some of the Prowl-recommended summer
reads </span><a href="http://prowlpublicrelations.blogspot.com/"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">here</span></a><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"> and </span><a href="http://prowlpublicrelations.blogspot.com/"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">here</span></a><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><span style="mso-list: Ignore;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Staying in contact<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-left: .25in;">
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">It is always a
nice feeling to know that someone is looking out for you, so why not be that
person to check up on a new friend you had made during the year and see how
their doing. College; and even life as an adult are all about relationships, so
you want to keep the relationships you make with others strong. Also if
possible, it is always helpful to get in contact with professors you admire.
Those professors may know something new that is going on around campus that
could help you get ahead.<o:p></o:p></span></div>
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sanity, but keeping ones mind sharp is just as essential--especially when you
forget certain things that are common sense.<o:p></o:p></span><br />
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><br /></span>
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><i>This guest blog post was written by PRowl staff member Joshua Ortiz. </i></span></div>
PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0tag:blogger.com,1999:blog-7686542642345425146.post-53131607346405017012015-07-11T10:30:00.000-04:002015-07-11T10:30:00.423-04:00How to Make the Most of Your Summer Internship<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_uu2c23YvMtLwWVgPsMHaEJUlNidCiSiQUzh1r4_imbexqkfSZrlqONpoV8imvruKv6XOGip-jcPSdpBGJTjd2QNwlGmi_kPoGU_QyPPe1kZ3hdAeIXbka7jVAwBS0DNI0c7IFFDEMt0E/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_uu2c23YvMtLwWVgPsMHaEJUlNidCiSiQUzh1r4_imbexqkfSZrlqONpoV8imvruKv6XOGip-jcPSdpBGJTjd2QNwlGmi_kPoGU_QyPPe1kZ3hdAeIXbka7jVAwBS0DNI0c7IFFDEMt0E/s320/Untitled.png" width="320" /></a></div>
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<span style="color: #222222; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">July is a reminder
that the summer is half over, and those with internships have fully settled in.
This month is the perfect time to reflect upon your experience, since there’s
still time to make the most of your internship. Below are tips to help fellow
interns stand out from the crowd and reach personal objectives:<o:p></o:p></span></div>
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<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Communicate with your supervisor<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #222222; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Interns often get lost
in the shuffle of their busy boss' agenda. Create a list of goals you want to
achieve while interning and share them with your supervisor. Goals that are
specific, timely and measurable will benefit you and your boss by getting you
both back on the same page. During this conversation, ask your supervisor if
they are satisfied with your work; this establishes open communication to
better the overall experience. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Network with coworkers<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #222222; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Many of the employees
working around you have valuable insights and potential connections. Get to
know those you work with--it's as simple as asking about their professional
endeavors, hobbies, etc. Find out what you have in common with others and share
your interests to see what future opportunities may lie ahead. Stay in touch
with coworkers when your internship ends by connecting with them on LinkedIn.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Beat Boredom<o:p></o:p></span></b></div>
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<span style="color: #222222; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Most internships
aren't overly exciting, so it’s your job to find ways to keep yourself
occupied. Talk to your boss and see if there are extra projects that need to be
completed; if not, go to other employees you bonded with to see if they need
your assistance. Interns are often brought on to help with smaller tasks, so
working with other departments can lead to good hands on experience and
diversifies your resume. If there is literally nothing to do, don’t revert to
social media! Instead take advantage of your time by learning new skills on
Lynda.com. Adding to your skill set can provide more opportunities to complete
other projects. <o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Don't get stuck in the
mid-way internship slump! Be willing to put yourself out there because the
return could include new connections and skills.<o:p></o:p></span></div>
PRowl Public Relationshttp://www.blogger.com/profile/02109917139554419576noreply@blogger.com0