Tell someone to be a media spokesperson, and he or she will most likely be running for the door. Dealing with t...

As is often stressed in the classroom, media relations is a lifeline for any company, client or PR associate to have a successful career an...

Although PRSSA National Conference has come to an end, there are still plenty of helpful insights to share from our experience in Washingto...

When a person thinks of the PR world, generally he or she imagines press releases, social media and event planning. However...

Have a pitch or a press release but don’t know who to reach out to or how to make sure it gets covered? Though we often know what to pitch...

If there's one thing that reporters always say it's that they're busy. They're constantly under deadline and their phones ar...

Being a journalism major, I’ve heard for years how closely journalism and public relations are related. This was one of the reasons why I d...

After reading this article on PR Daily, I will never look at media relations the same way.  The author points out three major misconception...

Learning how to take rejection well is a skill every aspiring public relations professional needs to know. Having "thick skin" is...

Emotions tend to run high when hard hitting events happen that are of public interest. It is important that PR reps and spokespeople maintai...

In light of the recent events surrounding the Aurora, Colorado shooting, many media professionals are hesitant about their response process....

As a public relations professional, you will often find yourself clamoring for media coverage to please your clients. Journalists w...

As a public relations professional, one of the most basic things you write is a pitch to the media. A media pitch is helpful to accompany a ...

Who better to give advice about media relations than a senior correspondent with 24 years of experience under his belt? That is exactly ...