As PR professionals we are often guided and instructed on how to re-brand an organization or a company. More often than not, we resort to ...

With the Discovery Channel's Shark Week starting this past Sunday, I feel that it is necessary to highlight their impressive social medi...

Part of being a go-getter is not taking no for an answer and, most importantly, creating your own opportunities. Use your particular skills ...

Contests are a fun way to develop a company’s brand, create relationships with users or celebrate a company milestone. So, what do contests ...

The following post was written by Matt Polsky, the Senior Content and Reputation Manager of VA Mortgage Center. Currently, business must hav...

When discussing the strategy and use of social media it’s easy to focus on the big three: Facebook, Twitter and YouTube. But sometimes when...

As a Public Relations major, I have been thrown into the world of writing for the media and throughout my several writing intensive classes...