In Monday's PR Tactics and The Strategist Online, there was an article discussing the future of social media in 2009. With the economy worsening, author Jim Nail outlines two very different futures for social media: becoming an indispensable tool for building relationships with our publics, and turning into a rush by companies which turns into a backlash bigger than pop-up ads from recent years.
How will consumers react? Basically, they will either revolt and start protesting on sites like Facebook and Twitter. They will find all of the clutter as an unwelcome intrusion. Or, consumers will welcome companies' presence, but only if it is done in a mutually beneficial way for both parties.
Read the complete article here, and tell us what you think!
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