Social Media, Social Media!

"To marketers, it seems, personal relations have become the new public relations."

Check out this article in the New York Times about the job market and companies offering new job titles such as social media specialists. The article discusses a winery in California searching for a social media person and the 600 applicants already interested. While it also mentions the real personal conversations social media allows, such as the ones Southwest Airline's go-to twitter person takes advantage of.

"Having a social media aficionado on staff is one way to create conversation about a brand, the same way hip-hop record executives in the 1990s used urban street teams to promote new musicians."

With big corporations and well known companies embracing social media through all assets like Twitter and Facebook, they need someone to master the skills of utilizing these tools.

So, I guess we better get to practicing! Anyone interested in applying for a social media whiz position? Anyone done so already?