Back to the Basics?

As we have said again and again, we love social media at PRowl Public Relations. We use it in our personal and professional lives and have become quite accustomed to it. In fact, many of our clients come to us for help with social media. We have even been told by some PR pros that traditional media relations are dying out. That's why I was surprised to find these survey results in an article titled, "Although Social Media is All the Rage, New Survey Shows PR Pros Still Prefer Traditional Communications for Reaching Media."

Bridge Global Strategies, a PR firm in New York, surveyed 100 PR pros through e-mail about their communication with the media. Here are some of the results:

• 53% said they still use the phone the most when contacting the media.
• 89% said that e-mail will be the preferred way to contact the media in 5 years
• 2.3% said that they found Twitter to be the most useful tool when contacting a journalist for the first time

To see the rest of the statistics, check out the article!