Creativity is Key

PRowl Public Relations will be beginning a new year with a new set of clients in only a few weeks. This is the first year we will be taking on clients for an extended nine-month contract instead of the four-month contract we've used in the past. It is very exciting for us to have an entire school year to work with our clients and become fully immersed in their public relations needs. The longer contract period will allow us more time to develop a more detailed campaign with multiple communication strategies.

The longer contract period is exciting, but it will test the creativity of our firm members. Having more time with one client, we will have to develop multiple story angles and guerrilla marketing tactics to continually receive renewed media interest in our client over the nine month period.

The firm will have a chance to show our true potential this year, and we will be successful if we always remember that creativity is the key to great public relations.