Skype is a free software program that, with a computer, a webcam and the Internet, can transmit video and audio to another user across the globe. I first downloaded Skype to communicate for free with my uncle who recently moved to South Korea. I was amazed at the sound and video quality that this free software provided. Now, my conversations with family via Skype feel more like a visit than a phone call.
Now, what does Skype have to do with PR? Have you ever watched a talk show where a guest spoke to the audience via Skype? It seems that Skype offers an opportunity to our clients to reach out to media outlets that they may not have been able to before. Skype allows an expert to appear on Oprah without ever setting foot in the studio. Skype opens up new interview possibilities for our clients. Even if a client isn't available to travel we'll still be able to get them exposure on an international scale!
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