Late Night Drama on NBC Gets Ugly

As a follow up to Ashley Kraynak's post on Saturday, NBC's Conan O'Brien has put The Tonight Show up for sale on Craigslist.com, 'while he still can' (mashable.com). In addition, The Tonight Show host has also put himself up for sale under the Casual Encounters section of the site. Both posts ooze with sarcasm and sting NBC for taking Conan off of the air in favor of Jay Leno, creating quite the PR debacle for the network and the show.

The title of Conan's post selling the Late Show to the highest bidder states '4-Sale: Barely-Used Late Night Talk Show: Make Me an Offer!!!' with a sarcastic guarantee to the buyer that the show will last up to seven months.

In his personal Craigslist.com ad he describes himself as a 'tall, slender redhead available for nighttime recreation' and stated in the ad that if the buyer would like him to 'perform after midnight, it'll cost you!'

According to a Mashable.com article, Conan has received thousands of ridiculous offers for The Tonight Show ranging from a man's high school diploma to an autographed Chumbawumba CD. Though both of the ads are fake they're still posted on Craigslist.com. Click here for Conan's The Tonight Show ad and here for his personal ad.

What steps should NBC take now? In this case, the old adage that all publicity is good publicity may apply, but will all of this have a negative impact for the network? What do you think?