Arizona, most recently known for its infamous and controversial new immigration law, is now planning to spend $250,000 on a public relations campaign to counter its negative image and promote itself as a "safe and welcoming destination." According to the Associated Press, the state's hotel trade group will also contribute $30,000 to the effort.
The USA Today article goes on to state that the PR campaign was publicly presented by a tourism task force appointed by Arizona governor, Jan Brewer. With major economic fall-outs for the tourism industry due to several boycotts and travel bans from cities across the country, the AP article goes on to state that Arizona should hire a PR firm "to help manage the existing dialogue and clarify the facts" regarding the immigration law.
Brewer approved the recommendations of the task force, one of which also directs Arizona to "change the tone of the dialogue to reflect the true implications and tangible effects that boycotts have on the lives and families on the most vulnerable tourism employees," AP reports.
Will a PR campaign help improve Arizona's damaged reputation or is the damage irreversible?
Let us know what you think!
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