Knowing your audience is one of the most important aspects to a successful communications plan. You need to know who your target audience is, what they like, where they consume information, etc. in order to strategically craft your message as well as disseminate it correctly to produce a desired effect.
Although there are many sites that allow you to purchase information about different audiences, there are also a few free ones that give snapshots of an audience's demographics and pyschographics. One such tool that I discovered today is called "Global Web Index LITE."
With this three-step program, quickly get a snapshot of what motivates your audience, what they do online, and how they feel about brands in social media.
First, choose a country. Second, choose an age range. And finally, choose a category that you believe best relates to the audience you're targeting.
Here are descriptions of the categories to help you choose:
Risk taker: “I like to take risks”
Informers: “I regularly inform friends and family on new products and services”
Positives: “I feel positive about the global economy”
Strivers: “I’m always striving to achieve more in life”
Premium Lovers: “I tend to buy the premium version of the product
Internationals: “It is important to stay in touch with what is going on in the world”
Thrill Seeker: “I like to pursue a life of challenge, novelty and change”
Try it here! I chose "USA," "16-24" and "Strivers."
What are you and what did you find out about other people like you?
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