Advertisements are everywhere. They have become such a common part of our daily lives that we usually don't think twice about them, let alone notice the sponsoring brands. How can companies break through the ad clutter to get their brand noticed? Two words: guerrilla marketing.
You probably first heard the term "guerrilla" in history class, referring to guerrilla warfare: the military tactic involving the use of civilians to carry out a surprise attack. Guerrilla marketing uses similar tactics, operating on the elements of surprise and the unusual. Guerrilla marketing is not a new term- it was actually introduced by author Jay Conrad Levinson in his 1984 book "Guerrilla Marketing." However, I believe the creativity involved in guerrilla marketing campaigns is becoming more necessary today due to the extent of ad clutter in our lives.
Mashable has compiled a list titled "10 Excellent Examples of Guerrilla Marketing Campaigns." Some highlights of the videos that made the list include displaying IKEA furniture in public places, super-gluing coins to the street to demonstrate the effectiveness of Loctite superglue, and installing wireless networks in airports named after the special airport offers from SIXT car rental agency. These campaigns undoubtedly made more of an impression than the arrays of print ads did on passersby. To enjoy the entertainment and creativity of these guerrilla marketing campaigns, click here.
Have you ever witnessed a guerrilla marketing campaign first-hand? Share your experience with us!
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