Digital Donating

The holidays have gone digital!

The Salvation Army has been collecting money in its red kettles during the holiday season since 1891. This year, the Salvation Army is running an Online Red Kettle campaign.

Individuals, teams or companies can host their own online red kettles. People can go online and donate to the kettles, watch as the kettles get "filled," and keep track of progress toward fundraising goals. The site helps users build a profile and send e-mails to their friends and family to invite them to donate this holiday season.

In setting up the Online Kettle Program, the Salvation Army has found a way to merge tradition with modern technology and to leverage the power of new media to raise both awareness and funds. The campaign has also allowed the organization to personalize the fundraising process and generate buzz about their cause.

It will be interesting to see how much the Salvation Army raises this year and to see if other organizations adopt similar digital fundraising concepts.

Be sure to check out the Online Red Kettle campaign, and let us know what you think.