The Most Amazing Press Release Ever Written

The press release is the modern foundation of media relations. It is the "go-to" tool for public relations practitioners when they pitch the media to obtain coverage. Writing press releases is a relatively standardized practice. You have the release date and press contact; the headline and the introduction paragraph written to grab the attention of the reader; a quote or two; and the boiler plate. If you use the standard format and have a newsworthy item to pitch, hopefully you will obtain coverage.

So what is the most amazing press release ever written? Read the article here that profiles the author, Mitch Delaplane, and his press release. Let us say I was caught off guard by this press release.

What was your immediate reaction? Do you think this press release will lead to "coverage?" Let PRowl know what you think!