Facebook has been in dire need of a good communications team for quite a while. Who might they turn to? Most people wouldn't think a former White House press secretary would be a good fit for the job, but that just may be the case. President Obama's former press secretary Robert Gibbs may be in consideration for the job.
Facebook is on the verge of becoming a publically traded company in 2012, which will make it crucial for Facebook to clean up their act when it comes to communication. Facebook has been criticized in the past for its lack communication with users regarding changes and updates to the site. CEO Mark Zuckerberg tends to come under fire in regards to his less-than-professional business skills and techniques.
Gibbs would be responsible for communicating Facebook's message to users, investors, and the media. Skills used during his time working in the White House such as crisis communication and working with the media will most likely be used again if he were to take the position at Facebook.
A lot of things will soon be changing for Facebook. Possibly becoming a publicly-traded company in 2012 and adding more specialized features for users are sure to bring the company lots of press and attention- and they will need someone like Gibbs to get the job done correctly.
This guest blog was written by PRowl Public Relations staff member Mackenzie Krott.
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