#ThingslastinglongerthanKimsmarriage: PR stunt?

The notorious Kardashian family has recently been all over the news as Kim Kardashian announced that her 72-day marriage to basketball player Kris Humphries has ended. Kim filed for irreconcilable differences on Monday October 31, 2011 in Los Angeles. The most recent series of Keeping up with the Kardashians has been focused on the relationship between Kris and Kim including a family vaca to Bora Bora, all leading up to the televised I do’s. The New York Post reported that Kim and Kris actually made $17.9 million by making their wedding a media extravaganza.

The breakdown from The New York Post is as follows:

Payments they received

$15 million plus profit for four-hour, two-part wedding special on E!
$2.5 million for exclusive photos with People magazine
$300,000 for exclusive engagement announcement with People
$100,000 for exclusive rights to bridal shower with Britain’s OK! mag
$50,000 to have bachelorette party at Tao in Las Vegas

Free stuff

$15,000 to $20,000 Hansen’s Bakery wedding cake
$20,000 Vera Wang wedding dress and fittings
$40,000 for two more Vera Wang evening dresses
$400,000 in Perrier Jouet Champagne
$150,000 in hair and makeup for photo shoots and TV “home video”
$10,000 in Lehr & Black wedding invitations

And the ring…?!

$2 million 20.5-carat engagement ring and $1 million wedding bands by jeweler Lorraine Schwartz. The amount they paid for these items hasn’t been revealed, but it’s much less than their worth.

As shown above, it pays to be a reality TV star that has an enormous following and an established brand, but with all knowing anticipation, was Kim K’s wedding just a fish for fame and a way to gain a little extra cash? Or is this just a failed marriage over-analyzed? What are your thoughts on celebrity PR stunts?