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Monday, January 16, 2012

Pin it to Win It

The new Pinterest has been circulating around the social media block. I'm personally a fan, all you have to do is "pin" things that you like; food, fashion, decor, people, and even art. The things you pin will then go on their designated board, showcasing your personal boards to the public. But bored college students and stay-at-home moms aren't the only people benefiting from Pinterest. Below are "3 ways to use Pinterest for business right now":
  • Hold a contest- What many companies have been doing is holding contests for customers to pin products on their website and publish it on their boards in exchange for a small prize. One of the best things about Pinterest is that it allows you the option to incorporate both your Facebook and Twitter. Whenever you pin something, you can choose to publish it on your Facebook and Twitter as well, making the ability to share on multiple social media accounts simple and effective.
  • Add the "Pin It" widget to your sites- Pinterest allows you to add their widget easily onto your website. Connecting your website to Pinterest will allow users to simply click on the widget whenever they would like to pin something on your website.
  • Create a company board- Some company's have already jumped on the Pinterest bandwagon and have created boards. While you're not allowed to obviously advertise your brand, you can categorize your boards strategically, much like Nordstrom did, and pin products that are available through your company.
Not on Pinterest yet? The site is still invite only so feel free to let me know if you'd like an invite!

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