For any aspiring Public Relations professional, owning a smart phone is a necessity. Public Relations work never ceases to end so being able to be available 24/7 is a must. As a previous dedicated BlackBerry user turned iPhone lover, I was thrilled to find out that the world really does love Apple. RIM? Not so much.
The American Customer Satisfaction Index (ACSI) released its latest report on Tuesday, revealing customer satisfaction ratings for cellphone manufacturers and wireless carriers. The survey says cellphone users are most satisfied with Apple’s line of iPhones, and least satisfied with Research in Motion’s (RIM) Blackberry smartphones. ACSI’s May 2012 report includes its yearly data on customer satisfaction with cellphone manufacturers. This is the first year ACSI has included Apple, RIM, HTC and LG in this particular survey. Apple topped the heap of cellphone manufacturers with 83 points, out of 100 total.
Still, in the cellphone space, Apple ranks 9 points higher than the industry average of 74, and 8 points more than runner-ups HTC, LG and Nokia. And if Apple’s eight-year run as ACSI’s top-rated PC manufacturer is any indication, you can expect the iPhone maker to maintain its top spot in cellphone customer satisfaction too.
RIM’s downfall, however, is definitely a developing story. With a 70 percent drop in share price over the last year, RIM made its ACSI debut at the bottom of the list. The company scored only 69 points, 14 points behind Apple and five points below the industry average.
In other words, people are loving their iPhones, hating their Blackberries, and having a generally mediocre relationship with their wireless carriers. These aren’t the most surprising report results, but at least we now have some official data points.
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