PR Job Search Tactics

Finding the perfect job is no easy feat. It can be challenging finding ways to stand out, especially in an economy that has left thousands of qualified individuals jobless. However, the PR job outlook is strong. According to an infographic by Peak Communications Inc., there will be a 24 percent growth in PR jobs within the next six years. Even though more jobs are being created, there are many job-hunting tactics to help you land that new position in PR.

1. Be Social Media Savvy. According to PR agency CEO, Jeff Domansky, 52 percent of new graduates found their first job through social media. Building a positive online presence through Twitter, LinkedIn and Facebook will show employers how effective you are at using social media, a skill that is essential to any PR professional. It is important to be strategic while maintaining your social media accounts. Be mindful of foul language, TMI and posting inappropriate pictures that would poorly depict you to a possible employer.
2. Be Proactive. As a job-hunter, it is important to stay on the daily grind of Google searching and job board scanning. The PR industry has targeted job boards such as the PRSA job center to help you with your job search. In addition to using job boards and Google, it is also helpful to look at individual company websites as well as search engines such as Indeed.com, Monster.com and MediaBistro.com.
3. Network. Joining professional organizations such as PRSSA and PRSA will expose you to professionals in the PR world that can help grow your network. Acquiring mentors, industry contacts, allies and leaders in the public relations world is essential to propel you to success as a PR mogul.
4. Do Your Research. If you have successfully landed an interview, it is imperative that you research the company and the person you will be interviewing with. The more you know about the company and job, the easier you will be able to show why you are the perfect candidate. Come prepared with specific questions to prove your interest in the position.
5. Follow-Up. According to Peak Communications Inc.’s inforgraphic, 100 percent of interviewers expect a thank you note after a formal interview. A little handwritten thank you card goes a long way. It adds a personal touch and usually elicits a favorable response. 

Do you have any additional tips? Let us know!


This guest blog was written by PRowl Public Relations staff member Samantha Miller