Share Everywhere

This Thanksgiving holiday, Facebook posted a blog that confirmed that they will now how a “share button” on their mobile site, Android, and iOS apps.

“The company said there was no technical hurdle that made a share button difficult to implement on mobile,’” Facebook said. “Facebook simply never made it a priority.”

The share button will show up on newsfeed posts alongside the “like” and “comment” buttons.  While sharing was available before, this is the first time that users will be able to do so via a mobile device.

So, how will this help us PR folks? 

Sharing news articles and pictures will be a helpful aspect of the share button.  Facebook users will be able to easily share any news article that they few on their phone or any picture they see anywhere they are.  Posts will also be able to be shared, even sponsored posts!

Bottom line, the share button will widen the reach of people who might not normally see a news article, picture or post, creating more views on them!  This will broaden the network of people that you can reach through your social media. This will be very helpful to any PR professional because more networks that you could never reach before will be able to get received.  Hopefully in return, users will be able to gain more followers also.  

A mobile share button will help everyone with broadening their networks and gaining more followers and that is something that all PR professionals can be thankful for!  Do you think sharing via mobile will be useful to you?

This guest blog post was written by PRowl Public Relations staff member Jackie Grillo