As a young professional, one of the most beneficial things you can do for yourself is create and cultivate your personal brand. It is important to know who you are as a professional, and to be able to express that to others. You always want to be sure to emphasize your best qualities and display your strengths. After you create and develop yourself as a brand, it is just as important to share your brand with other professionals. It's great to have a solid profile, but if you aren't connecting with anyone then your profiles aren't doing their job. The easiest way to do this is by using online tools. Here are 4 tips for making your personal brand more publicized:
1. Blog: The easiest way to control how others view you is to give them the image you want them to see. Blogging allows you to show your personal and professional interests and helps you become more comfortable with online blogging platforms. You can also use your blog to promote other social media sites that you're on. Be sure to make it interactive and include photos and videos with your posts.
2. Business Cards: Every young professional should create a business card that tells who they are, what they do, and makes them stand out. Try incorporating color into your business card, avoid just a standard black and white print. Make sure your name stands out, and include other places to reach you such as Twitter, Facebook, your blog, and LinkedIn profile. Driving people to your social sites encourages them to learn more about you.
3. Be Social: Join different social media sites and make sure they are each complete and professionally done. Have the same bio on each site so that people aren't confused when they visit you on different platforms. Always have links to your other profiles on each site also, because people are more likely to visit your other profiles when they don't have to search for it. Also, presenting a link to your other profile shows that you don't have anything to hide.
4. Join Communities: There are plenty of forums and groups dedicated to young professionals and seasoned pros in the industry. Look for groups on LinkedIn and Facebook and join them to network online and drive more people to your online sites. Expanding your network is a great way to help people become familiarized with your professional brand.
How do you publicize your personal brand? Let us know!
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