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Sunday, April 12, 2015

The Talking Dead From A Public Relations Standpoint


There are few things in this world that are better than TV shows. I am a huge TV nerd, I’ve watched more TV series then I can count on my fingers and toes. The TV show that has been on my radar since season one is The Walking Dead. I’m sure most of you are familiar with one of AMC’s top series, if not, here’s the low down.


(Source: Google)

The Walking Dead aired on October 31, 2010. The show is based on a comic book series written by Robert Kirkman. The show follows the life of Rick Grimes, and company, months after a zombie apocalypse. Grimes and his group are constantly moving around to find a safe place to call home. The Walking Dead airs Sunday nights for one hour. Afterwards, the audience is given a bonus hour of pure Walking Dead talk, this show is called The Talking Dead.

From a Public Relations standpoint, The Talking Dead is great publicity for The Walking Dead. For an entire hour, after The Walking Dead episode airs, host Chris Hardwick fosters a discussion for all things Walking Dead. Hardwick is able to spread more information about The Walking Dead, as well as establish relationships with audience members and viewers. More importantly, both shows are able to institute a presence on social media. Both shows have popular hashtags #TheWalkingDead and #TheTalkingDead. To be able to have multiple trending hastags for two hours is a great feat for any show!

Binge watching TV shows has become increasing popular due to recent technology advances that allow viewers to watch TV anywhere at anytime. It is important for TV shows to standout from their competitors. With the start of The Talking Dead, The Walking Dead has definitely made an effort to beat out their competition. 

This guest blog post was written by PRowl staff member Michelle Barry.

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