I have recently begun diving into the world of Twitter chats and have realized the power behind them. A Twitter tweet chat is a pre-arranged chat that happens on Twitter through the use of tweets that include a predefined hashtag to link those tweets together in a virtual conversation.
Formal Twitter tweet chats are arranged in advance and occur at a specific time. They may include a formal agenda with a specific leader or "speaker", or they might involve a free flowing discussion between all participants.
This past Tuesday night, I participated in a popular Twitter chat known as #PRStudChat, thanks to a Temple University alum, Jessica Lawlor (@jesslaw), who was chosen to host it this month. Developed by Deirdre Breakenridge (@dbreakenridge) and Valerie Simon (@valeriesimon), #PRStudChat is a community designed to bring together PR students, professionals,and educators for a dynamic conversation about the Public Relations Industry and to provide opportunities for learning, networking and mentoring relationships.
Live conversations held each month on Twitter using the hashtag #PRStudChat offer insights into the practice, business, career, and future of Public Relations by bringing together current and future industry leaders.
There are many reasons to participate in Twitter chats but here are a few ways you can benefit from one:
Connect With People Beyond Your Network
By participating in a Twitter chat, you have the ability to connect with like-minded people across the world. Engaging with others' responses is a great way to network during a Twitter chat. Thought provoking topics can really breed intriguing conversation. As aspiring PR pros, learning from others is extremely vital. Being able to build your network in under an hour or two is incredible and really speaks to the real-time nature of the PR field.
Foster Creativity
When you have to react quickly and respond in real-time, it really gets your creative juices flowing. Being able to respond positively to pressure-filled situations helps to develop critical thinking skills which are crucial in any career. Getting creative with 140 characters is definitely a challenge!
Build Knowledge
You can always learn something new from a Twitter chat. Being able to discuss a concept or idea with others leads to understanding. As I mentioned before, learning from others is crucial in this profession.
Participating in Twitter chats, or even just listening and learning, will benefit you both personally and professionally. Go tweet! What are you waiting for?
Showing posts with label Jessica Lawlor. Show all posts
Showing posts with label Jessica Lawlor. Show all posts
Friday, November 15, 2013
Saturday, August 20, 2011
Take Your Passion and Make It Happen
When you hear the word job, what do you think? There are several answers to this question, most connected to money and making a living. But what about your passion? Is that the same thing as a job? It probably should be, so that you’ll love what you do and ultimately will be better at it.
In today’s society, many people forget about their passion and solely focus on their job in order to make money. It is important to reignite your passion and to find inspiration at work that will lead to success.
In her article, “How to Find Inspiration at Work,” PRowl PR alumni Jessica Lawlor gave readers five tips on how to find or remember their inspiration at work:
1. Decorate your work space: Having a visual of places you’ve been or sayings that you like reminds you of past accomplishments while also adding some color to your space.
2. Break out the warm-fuzzies: There should be a folder in your inbox for compliments and affirmations from other colleagues, supervisors, or even friends. It’s a great way to remind you that you are good at what you do.
3. Create a killer playlist: Music is one of the best motivators out there so get together some of your favorite motivational songs for when you need a pick-me-up. My personal favorite is “A Beautiful Day” by India Aire.
4. Turn to your Social Media: Whether it’s Twitter, Facebook, or Google +, many times people on your social networks provide inspirational stories or quotes that can get you motivated or remind you why you love your job.
5. Take a Walk: I know, we’re all too busy to take 15 minutes out of our day but fresh air and sunlight allow you to feel refreshed and refocused.
Similar to finding inspiration at work, it is important to reignite your fire or passion for what you do. A blog called Zenhabits listed some ways in which to ignite your passion. For me, I’ve seen a few of them like surrounding yourself with passionate people, living outside of your comfort zone, and starting a blog or journal to be successful. When you are around people who love your cause, it instantly lifts your spirits and reminds you that you are a part of something so much bigger than yourself.
Where do you draw your inspiration from? What’s your special secret for reigniting your passion? Let us know!
This guest blog was written by PRowl Public Relations staff member Alex Crispino.
In today’s society, many people forget about their passion and solely focus on their job in order to make money. It is important to reignite your passion and to find inspiration at work that will lead to success.
In her article, “How to Find Inspiration at Work,” PRowl PR alumni Jessica Lawlor gave readers five tips on how to find or remember their inspiration at work:
1. Decorate your work space: Having a visual of places you’ve been or sayings that you like reminds you of past accomplishments while also adding some color to your space.
2. Break out the warm-fuzzies: There should be a folder in your inbox for compliments and affirmations from other colleagues, supervisors, or even friends. It’s a great way to remind you that you are good at what you do.
3. Create a killer playlist: Music is one of the best motivators out there so get together some of your favorite motivational songs for when you need a pick-me-up. My personal favorite is “A Beautiful Day” by India Aire.
4. Turn to your Social Media: Whether it’s Twitter, Facebook, or Google +, many times people on your social networks provide inspirational stories or quotes that can get you motivated or remind you why you love your job.
5. Take a Walk: I know, we’re all too busy to take 15 minutes out of our day but fresh air and sunlight allow you to feel refreshed and refocused.
Similar to finding inspiration at work, it is important to reignite your fire or passion for what you do. A blog called Zenhabits listed some ways in which to ignite your passion. For me, I’ve seen a few of them like surrounding yourself with passionate people, living outside of your comfort zone, and starting a blog or journal to be successful. When you are around people who love your cause, it instantly lifts your spirits and reminds you that you are a part of something so much bigger than yourself.
Where do you draw your inspiration from? What’s your special secret for reigniting your passion? Let us know!
This guest blog was written by PRowl Public Relations staff member Alex Crispino.
Wednesday, March 16, 2011
Temple PRSSA Alumni Panel
Yesterday during Temple PRSSA's general meeting, members were given the opportunity to ask questions to former chapter members who have found great success in their post-graduate careers. The panel featured former PRSSA presidents Lindsay Bues (Public Relations Coordinator at Philabundance) and Jessica Lawlor (Internal Communication Coordinator at Cancer Treatment Centers of America) as well as former PRowl Account Executive Brianna Fisher (Account Coordinator at Vault Communications) and former PRowl Assistant Firm Director Melissa Marsili (Partnership Marketing Associate at The Greater Philadelphia Chamber of Commerce).
Sitting in the same seats that these graduates were sitting in only a year or so ago, the panel provided students with invaluable information about what to expect after college life and how to prepare for our future careers. Topics discussed included social media, job searching advice and important tips after securing your first job. Although everything discussed was valuable, I will provide some of the key concepts I took away from the panel:
Social Media (and its many uses):
- Although we are taught in class how quickly social media is evolving, it is still important to understand that not everyone is evolving with it. Future clients may be apprehensive about establishing themselves on these networks and it is important to not only understand how to use social media but to be able to explain the importance and investment social media will have on their business.
- It is important to look at your own social media sites as a form of personal branding. Professionals are looking into potential prospects via Facebook and Twitter, therefore make updates and posts that will make yourself look more valuable to professionals. A great way to do this is participating in Twitter chats where you are able to establish yourself as a voice of knowledge and authority while connecting with voices of influence in the field.
Job Searching Advice:
-Always stay in touch with previous internship contacts and professors in order to build your networking base. Whether it is sending an occasional email or meeting up for coffee, building your relationship with these professionals will not only allow you to continue expanding your knowledge of the field but it will also help to have a strong network when looking for employment.
-In your resume, avoid listing assignments that you were responsible for. All professionals in the field of public relations write press releases, pitch stories, compile media lists and manage social media channels. Instead of listing responsibilities, highlight achievements and provide specific quantifiable data that will show your potential employer your success with various assignments.
-Even if a job listing states that it requires 2-3 years of experience, submit your resume and cover letter anyway, explaining and highlighting in detail through your internship and work experiences why you are still qualified for the position.
Tips for Your First Job:
-Deadlines are crucial in the field of public relations and often times it is easy to become overwhelmed with the large amount of work that needs to be accomplished in a short amount of time. Make organized to-do lists that prioritize what tasks needs to be accomplished first, ensuring that you are managing your time most effectively.
-Always follow-up with supervisors about tasks and assignments that have longer-term deadlines. Send an email at the beginning of each week to inform your boss about what projects you are currently working on, what projects you will be beginning in the near future and asking any questions to clarify assignments that you may not have fully understood.
-Become familiar with reporters and the stories that they cover. This will make it easier to pitch a story when you are aware of the writer's interests. Additionally, work to develop symbiotic relationships with these reporters for future pitches and stories.
Thank you again to all of the wonderful alumni that attended yesterday's panel for sharing great insight and advice!
Sitting in the same seats that these graduates were sitting in only a year or so ago, the panel provided students with invaluable information about what to expect after college life and how to prepare for our future careers. Topics discussed included social media, job searching advice and important tips after securing your first job. Although everything discussed was valuable, I will provide some of the key concepts I took away from the panel:
Social Media (and its many uses):
- Although we are taught in class how quickly social media is evolving, it is still important to understand that not everyone is evolving with it. Future clients may be apprehensive about establishing themselves on these networks and it is important to not only understand how to use social media but to be able to explain the importance and investment social media will have on their business.
- It is important to look at your own social media sites as a form of personal branding. Professionals are looking into potential prospects via Facebook and Twitter, therefore make updates and posts that will make yourself look more valuable to professionals. A great way to do this is participating in Twitter chats where you are able to establish yourself as a voice of knowledge and authority while connecting with voices of influence in the field.
Job Searching Advice:
-Always stay in touch with previous internship contacts and professors in order to build your networking base. Whether it is sending an occasional email or meeting up for coffee, building your relationship with these professionals will not only allow you to continue expanding your knowledge of the field but it will also help to have a strong network when looking for employment.
-In your resume, avoid listing assignments that you were responsible for. All professionals in the field of public relations write press releases, pitch stories, compile media lists and manage social media channels. Instead of listing responsibilities, highlight achievements and provide specific quantifiable data that will show your potential employer your success with various assignments.
-Even if a job listing states that it requires 2-3 years of experience, submit your resume and cover letter anyway, explaining and highlighting in detail through your internship and work experiences why you are still qualified for the position.
Tips for Your First Job:
-Deadlines are crucial in the field of public relations and often times it is easy to become overwhelmed with the large amount of work that needs to be accomplished in a short amount of time. Make organized to-do lists that prioritize what tasks needs to be accomplished first, ensuring that you are managing your time most effectively.
-Always follow-up with supervisors about tasks and assignments that have longer-term deadlines. Send an email at the beginning of each week to inform your boss about what projects you are currently working on, what projects you will be beginning in the near future and asking any questions to clarify assignments that you may not have fully understood.
-Become familiar with reporters and the stories that they cover. This will make it easier to pitch a story when you are aware of the writer's interests. Additionally, work to develop symbiotic relationships with these reporters for future pitches and stories.
Thank you again to all of the wonderful alumni that attended yesterday's panel for sharing great insight and advice!
Thursday, April 22, 2010
Blogging Workshop at Temple U
Calling all Temple University students! Are you interested in learning more about how to become a blogger or how to better promote your blog? Jessica Lawlor, President of PRSSA and former Director of Public Relations for PRowl Public Relations is presenting a workshop on blogging on Monday, April 26 from 3:30-4:30 in the Writing Center (second floor of Tuttleman).
If you are definitely planning to attend, the Writing Center appreciates people signing up ahead of time on their Web site, so they have an idea of how many to expect (http://www.temple.edu/
Saturday, February 20, 2010
Temple PRSSA Rolls Out New Website
Temple PRSSA released a new website this semester. This week, the new website, along with PRSSA's President Jessica Lawlor, were featured on the Temple University School of Communications and Theater Website! The article profiles Lawlor and her commitment to both PR and Temple PRSSA. It is exciting to see the public relations department getting some school-wide (and beyond) recognition! PRowl Public Relations is also featured on the site. Be sure the check it out.
If you are a member of a PRSSA chapter or a student-run firm, what are some ways you were able to gain awareness for your organization and your work?
If you are a member of a PRSSA chapter or a student-run firm, what are some ways you were able to gain awareness for your organization and your work?
Monday, May 11, 2009
My Goodbye- For Now
I can't believe the time has come for me to write my very last blog post as PRowl Public Relations' Director of Public Relations.
I've been with the firm since the very beginning, and I've loved watching it grow both in credibility and membership. When I joined the firm, I had just switched my major to public relations and couldn't even tell you what a press release was, let alone how to write one. Thanks to Natalie, our past firm director and Jaime, our current firm director, I learned not only how to write a press release, but also how to successfully participate in brainstorming sessions, write a PR plan, present to a client, and manage an account team.
Through my position as Director of Public Relations, I ventured on a social media journey of my own, and learned so much that this semester, I was able to teach our firm members about social media. Because of my experiences in PRowl Public Relations, I now know how to create and maintain a successful blog and use Twitter to network with PR people all over the world. I've found other amazing PR blogs to read and now know more about the industry than I ever could have imagined, and certainly more than what I could have learned solely in class.
As I've mentioned before, I'm leaving the firm to be the president of Temple University's PRSSA chapter. I look forward to the challenges that await me in this new position.
I know that my replacement Emily Woodward will nurture this blog as much as I did, and I know that she will succeed in this position.
Hopefully this won't be the last you hear from me as I plan on starting my own blog next fall. I also hope that Emily will let me guest blog from time to time on this very blog that launched my love for all things social media.
Best of luck to all the members of PRowl Public Relations! I can't wait to see the amazing things you do next year.
I've been with the firm since the very beginning, and I've loved watching it grow both in credibility and membership. When I joined the firm, I had just switched my major to public relations and couldn't even tell you what a press release was, let alone how to write one. Thanks to Natalie, our past firm director and Jaime, our current firm director, I learned not only how to write a press release, but also how to successfully participate in brainstorming sessions, write a PR plan, present to a client, and manage an account team.
Through my position as Director of Public Relations, I ventured on a social media journey of my own, and learned so much that this semester, I was able to teach our firm members about social media. Because of my experiences in PRowl Public Relations, I now know how to create and maintain a successful blog and use Twitter to network with PR people all over the world. I've found other amazing PR blogs to read and now know more about the industry than I ever could have imagined, and certainly more than what I could have learned solely in class.
As I've mentioned before, I'm leaving the firm to be the president of Temple University's PRSSA chapter. I look forward to the challenges that await me in this new position.
I know that my replacement Emily Woodward will nurture this blog as much as I did, and I know that she will succeed in this position.
Hopefully this won't be the last you hear from me as I plan on starting my own blog next fall. I also hope that Emily will let me guest blog from time to time on this very blog that launched my love for all things social media.
Best of luck to all the members of PRowl Public Relations! I can't wait to see the amazing things you do next year.
Thursday, May 7, 2009
Breaking Boundaries
On Tuesday, some members of Temple University's PRSSA chapter and I attended Drexel University's PRSSA event, "Breaking Boundaries: The Revolution of Social Media."
I found out about this awesome event when I e-mailed Drexel's PRSSA president Frannie DeFranco. She kindly invited Temple's PRSSA to attend.
The event was a panel with PR pros and social media experts answering questions about social media and the future of these sites and how it will affect our field. The panelists were:
Valeria Maltoni
Steven L. Lubetkin
Scott McNulty
Kate Shields
Gloria Bell
The panel was moderated by Rick Alcantara.
When asked what social media is, one of the panelists answered, "social media is life." How very true...Everytime we are communicating online, we are using social media.
Panelist Gloria Bell answered that social media is all about, "communicating, connecting and conversation."
Rick Alcantara posed a question about how to respond to clients who claim they have no time for social media. The panelists all responded that you need to make time for social media, because whether you are involved in the conversation or not, it's happening, and isn't it better to be a part of the conversation than out of it?
Great questions were asked by several audience members which consisted of about half students, half professionals.
I posed the question, "is Twitter just a passing fad or is it here to stay?" The panelists responded that Twitter, the site may go away, but the idea of Twitter will never leave. The idea of constant conversation and communication is definitely here to stay.
After the Q and A portion ended, we headed out to the lobby for some networking. I met a few great people, and enjoyed getting to know some of Drexel's PRSSA members and executive board.
Thanks to Drexel's PRSSA for putting on a great event!
I found out about this awesome event when I e-mailed Drexel's PRSSA president Frannie DeFranco. She kindly invited Temple's PRSSA to attend.
The event was a panel with PR pros and social media experts answering questions about social media and the future of these sites and how it will affect our field. The panelists were:
Valeria Maltoni
Steven L. Lubetkin
Scott McNulty
Kate Shields
Gloria Bell
The panel was moderated by Rick Alcantara.
When asked what social media is, one of the panelists answered, "social media is life." How very true...Everytime we are communicating online, we are using social media.
Panelist Gloria Bell answered that social media is all about, "communicating, connecting and conversation."
Rick Alcantara posed a question about how to respond to clients who claim they have no time for social media. The panelists all responded that you need to make time for social media, because whether you are involved in the conversation or not, it's happening, and isn't it better to be a part of the conversation than out of it?
Great questions were asked by several audience members which consisted of about half students, half professionals.
I posed the question, "is Twitter just a passing fad or is it here to stay?" The panelists responded that Twitter, the site may go away, but the idea of Twitter will never leave. The idea of constant conversation and communication is definitely here to stay.
After the Q and A portion ended, we headed out to the lobby for some networking. I met a few great people, and enjoyed getting to know some of Drexel's PRSSA members and executive board.
Thanks to Drexel's PRSSA for putting on a great event!
Monday, May 4, 2009
Top 5 Things I Learned Being Director of PR for PRowl Public Relations
My time in PRowl Public Relations is quickly coming to an end. As I may have mentioned before, I'm unfortunately leaving PRowl Public Relations at the end of this semester...but for good reason!
Next year, I'll be Temple University's PRSSA chapter president. I'm very excited about this opportunity, but I'm sad to see my time at PRowl Public Relations end.
I'll bid you my official goodbye next Monday but for now, I'd like to share the top 5 things I learned being PRowl Public Relations' Director of Public Relations.
1. Social Media, Social Media, Social Media- I can't stress enough how important social media is. Without PRowl Public Relations, I probably never would have learned to blog or tweet, and thank goodness I did! The opportunities that come from social networking are incredible. I'm so glad I got the chance to expand my network and to learn how to use these crucial tools.
2. Organization is key- Whether it's collecting clips or organizing calendar dates on Blackboard, organization is so crucial to a PR practicioner. It's important to save everything to ensure that everything is in its proper place. It's also important to make sure everything is organized to ensure seamless transitions when a new person comes into the firm or takes on a leadership position.
3. Connect with PR students at other schools- Through Twitter, I've gotten the opportunity to network with PR students from all over the country, including other students who work for student-run PR firms. It's great to hear what their firms are doing, and to get advice. Remember, though we may go to different schools now, we will all be working together in the very near future!
4. Learn to compromise- As part of a board of directors or in any kind of leadership position, you're not always going to get your way. Learn to make compromises in order to maintain strong relationships.
5. Writing- I know as a PR student you're probably sick of hearing about the importance of writing, but the reason you keep hearing it is because it really is important. During my time in PRowl Public Relations I've written PR plans, PR plan evaluations, blog posts, tweets, brochure text, Web site text and hundreds of e-mails. No matter what the type of writing, make sure it's 100 percent perfect.
Next year, I'll be Temple University's PRSSA chapter president. I'm very excited about this opportunity, but I'm sad to see my time at PRowl Public Relations end.
I'll bid you my official goodbye next Monday but for now, I'd like to share the top 5 things I learned being PRowl Public Relations' Director of Public Relations.
1. Social Media, Social Media, Social Media- I can't stress enough how important social media is. Without PRowl Public Relations, I probably never would have learned to blog or tweet, and thank goodness I did! The opportunities that come from social networking are incredible. I'm so glad I got the chance to expand my network and to learn how to use these crucial tools.
2. Organization is key- Whether it's collecting clips or organizing calendar dates on Blackboard, organization is so crucial to a PR practicioner. It's important to save everything to ensure that everything is in its proper place. It's also important to make sure everything is organized to ensure seamless transitions when a new person comes into the firm or takes on a leadership position.
3. Connect with PR students at other schools- Through Twitter, I've gotten the opportunity to network with PR students from all over the country, including other students who work for student-run PR firms. It's great to hear what their firms are doing, and to get advice. Remember, though we may go to different schools now, we will all be working together in the very near future!
4. Learn to compromise- As part of a board of directors or in any kind of leadership position, you're not always going to get your way. Learn to make compromises in order to maintain strong relationships.
5. Writing- I know as a PR student you're probably sick of hearing about the importance of writing, but the reason you keep hearing it is because it really is important. During my time in PRowl Public Relations I've written PR plans, PR plan evaluations, blog posts, tweets, brochure text, Web site text and hundreds of e-mails. No matter what the type of writing, make sure it's 100 percent perfect.
Monday, April 6, 2009
Public Relations Podcasts
As much as I love social media, I've never gotten into listening to podcasts. In fact, it was only last month that I listened to my first podcast. I'm still trying to get the hang of it, but I know that many PR professionals swear by podcasts to keep up with the latest industry news.
Barbara Nixon, a professor at Georgia Southern University who I admire and follow on Twitter asked her PR class to listen to a PR or social media podcast, and to blog about what they got out of it.
She left her class with a list of suggested podcasts.
With Barbara's recommendations, I decided to listen to a bit of Inside PR Podcast. I really enjoyed my experience, and am definitely considering checking out some more of Barbara's recommendations.
So, now I ask you: What's your favorite PR or social media podcast? What do you get out of listening to them?
Barbara Nixon, a professor at Georgia Southern University who I admire and follow on Twitter asked her PR class to listen to a PR or social media podcast, and to blog about what they got out of it.
She left her class with a list of suggested podcasts.
With Barbara's recommendations, I decided to listen to a bit of Inside PR Podcast. I really enjoyed my experience, and am definitely considering checking out some more of Barbara's recommendations.
So, now I ask you: What's your favorite PR or social media podcast? What do you get out of listening to them?
Monday, March 30, 2009
My Dream Job
Yesterday, I returned home from a 5-day trip to Disney World in Orlando, Florida. My 16-year-old sister performed in Epcot with her high school's show choir and my family went along to watch and play.
What a great trip! If you haven't been to Disney World, I highly recommend it. The employees, known as "cast members" throughout the parks are the nicest people and will go out of their way to ensure that you are having a good time.
I've been to Disney many times as a child, but going at age 21 made me realize the work that must go into keeping the parks running smoothly.
Disney World gives college students the opportunity to work in a variety of different avenues including entertainment, attractions, hospitality, housekeeping and many more in their college program.
You can also apply for a professional internship which gives students or recent graduates the chance to work for Disney on a more professional level. While at Epcot, I walked into Guest Relations to make a dinner reservation and met a PR student who worked at the Guest Relations desk. She said she absolutely loved her job and had also done the college program and had a great experience.
I would love to do PR for Disney World. Who wouldn't?
Upon looking for more information about how to break into PR at Disney (which I imagine is probably pretty difficult) I came across their news website which features press releases, photos and videos. I also noticed that they recently made a Twitter site, so they are clearly paying attention to PR and social media trends.
I still haven't figured out how to get that dream job of mine, but I'm definitely considering applying for a professional internship upon graduation to try to get my foot in the door.
Do any of our readers have any experience working for Disney? I'd love to hear about your experiences.
What a great trip! If you haven't been to Disney World, I highly recommend it. The employees, known as "cast members" throughout the parks are the nicest people and will go out of their way to ensure that you are having a good time.
I've been to Disney many times as a child, but going at age 21 made me realize the work that must go into keeping the parks running smoothly.
Disney World gives college students the opportunity to work in a variety of different avenues including entertainment, attractions, hospitality, housekeeping and many more in their college program.
You can also apply for a professional internship which gives students or recent graduates the chance to work for Disney on a more professional level. While at Epcot, I walked into Guest Relations to make a dinner reservation and met a PR student who worked at the Guest Relations desk. She said she absolutely loved her job and had also done the college program and had a great experience.
I would love to do PR for Disney World. Who wouldn't?
Upon looking for more information about how to break into PR at Disney (which I imagine is probably pretty difficult) I came across their news website which features press releases, photos and videos. I also noticed that they recently made a Twitter site, so they are clearly paying attention to PR and social media trends.
I still haven't figured out how to get that dream job of mine, but I'm definitely considering applying for a professional internship upon graduation to try to get my foot in the door.
Do any of our readers have any experience working for Disney? I'd love to hear about your experiences.
Monday, March 23, 2009
Update on PRowl Public Relations' Wonderful Founder
Last spring, PRowl Public Relations was founded by Natalie Herr, then a senior at Temple University. A year later, PRowl Public Relations is still going strong even though our founder Natalie graduated.
Also a year later, Natalie is married, living in Dayton, Ohio and is starting her own cupcake business! The business is called Tickled Pink Cupcakery. Check out this excerpt from her site:
Tickled Pink Cupcakery is the first gourmet cupcakery in Dayton, OH. We not only bake our cupcakes with the freshest ingredients, but we take them to the next level. Our moist cake, creamy frosting and unique flavors will have you tickled pink!
Natalie is a wonderful cook (I would know, I've tasted her delicious food) and runs a food blog called, Oven Love.
Check out both of Natalie's blogs and consider ordering yourself some cupcakes...
Also a year later, Natalie is married, living in Dayton, Ohio and is starting her own cupcake business! The business is called Tickled Pink Cupcakery. Check out this excerpt from her site:
Tickled Pink Cupcakery is the first gourmet cupcakery in Dayton, OH. We not only bake our cupcakes with the freshest ingredients, but we take them to the next level. Our moist cake, creamy frosting and unique flavors will have you tickled pink!
Natalie is a wonderful cook (I would know, I've tasted her delicious food) and runs a food blog called, Oven Love.Check out both of Natalie's blogs and consider ordering yourself some cupcakes...
Monday, March 16, 2009
March Madness: The Ultimate PR Tool for Colleges and Universities Across the U.S.
Everyone knows what March means...March Madness!
The NCAA basketball tournament which begins this week pits the best college basketball teams against one another for the title of NCAA Basketball Champions.
What does this have to do with PR, one might ask?
Well...everything!
Many high school students base their college choice on athletics. If not just for athletics, many young high school students may hear about a certain college because of their fame for a certain sport. During March Madness, 65 college teams get the opportunity to put on their best faces for a month full of free public relations.
Even if you're not a sports fan, names of colleges and universities are definitely thrown around during the entire month. Schools that may have been previously unknown have a chance to come out of the woodwork.
I posed the question "Do you think March Madness is a good PR tool for colleges?" on Twitter. Check out some of the responses:
@ARealist For recruits, sponsors & TV stations (advertising/media relations) for sure. It’s big money.The academic program is associated w/conference too (I think), so from that standpoint too yes.
@lmchugh Definitely think that March Madness can be a great PR tool - school specific, though. The Cinderella story, etc. especially.
@TomOKeefe1 Great opportunity for specific ones with well spoken coaches & players who work hard/aren't punks
@Ecwdwd Ive always seen college sports as PR campaigns for their respective schools--it gets them a lot of attention/press, especially if they do well!
Do you think that March Madness can be a good PR tool for colleges? Let us know what you think by commenting below!
The NCAA basketball tournament which begins this week pits the best college basketball teams against one another for the title of NCAA Basketball Champions.
What does this have to do with PR, one might ask?
Well...everything!
Many high school students base their college choice on athletics. If not just for athletics, many young high school students may hear about a certain college because of their fame for a certain sport. During March Madness, 65 college teams get the opportunity to put on their best faces for a month full of free public relations.
Even if you're not a sports fan, names of colleges and universities are definitely thrown around during the entire month. Schools that may have been previously unknown have a chance to come out of the woodwork.
I posed the question "Do you think March Madness is a good PR tool for colleges?" on Twitter. Check out some of the responses:
@ARealist For recruits, sponsors & TV stations (advertising/media relations) for sure. It’s big money.The academic program is associated w/conference too (I think), so from that standpoint too yes.
@lmchugh Definitely think that March Madness can be a great PR tool - school specific, though. The Cinderella story, etc. especially.
@TomOKeefe1 Great opportunity for specific ones with well spoken coaches & players who work hard/aren't punks
@Ecwdwd Ive always seen college sports as PR campaigns for their respective schools--it gets them a lot of attention/press, especially if they do well!
Do you think that March Madness can be a good PR tool for colleges? Let us know what you think by commenting below!
Monday, March 9, 2009
5 Simple Ways to Become a Better Writer
As PR students and professionals, being an effective writer is a must. Check out my 5 simple steps to becoming a better writer.
1. Read everything. Read everything you can get your hands on: newspapers, magazines, blogs, books, advertisements, websites, etc. It doesn't matter what it is. Writers who read often are proven to be better writers. I believe that reading other writers' works helps to inspire me and definitely improves my writing.
2. Write crap. Don't be afraid to write terribly. No one's first draft is perfect. I know it's tempting to write a sentence and read it over and over again and make changes....but DON'T. Write an entire pitch letter without looking back. Just write...
3. Edit later. Later is the time to edit. Once the word are on the page, walk away. Take some time away from the piece of writing. Then, edit. Now is the time to worry about grammar, sentence structure, and clarity. Now is the time to be nit-picky and to ensure that every word is perfect.
4. Journal or blog. I've kept some kind of journal, diary, or blog, since I was able to hold a pencil. Getting my random thoughts down on a page (or computer screen) is a stress reliever and helps to improve my writing skills. It doesn't really matter what is being written, just writing every day is beneficial to becoming a better writer.
5. Write for fun. As PR people, we're often writing for our clients, and while this is great, sometimes it's fun to just write for, well, fun! Writing can be enjoyable and sometimes we forget this when we are writing so much copy for clients. Remember what drew you to this profession in the first place...deep down, we all have some kind of love for writing. Take advantage of this talent! Not everyone can be a good writer, but if you're studying PR or working in PR, you've already shown that a talent for writing exists within you.
What are your tips for becoming a better writer?
1. Read everything. Read everything you can get your hands on: newspapers, magazines, blogs, books, advertisements, websites, etc. It doesn't matter what it is. Writers who read often are proven to be better writers. I believe that reading other writers' works helps to inspire me and definitely improves my writing.
2. Write crap. Don't be afraid to write terribly. No one's first draft is perfect. I know it's tempting to write a sentence and read it over and over again and make changes....but DON'T. Write an entire pitch letter without looking back. Just write...
3. Edit later. Later is the time to edit. Once the word are on the page, walk away. Take some time away from the piece of writing. Then, edit. Now is the time to worry about grammar, sentence structure, and clarity. Now is the time to be nit-picky and to ensure that every word is perfect.
4. Journal or blog. I've kept some kind of journal, diary, or blog, since I was able to hold a pencil. Getting my random thoughts down on a page (or computer screen) is a stress reliever and helps to improve my writing skills. It doesn't really matter what is being written, just writing every day is beneficial to becoming a better writer.
5. Write for fun. As PR people, we're often writing for our clients, and while this is great, sometimes it's fun to just write for, well, fun! Writing can be enjoyable and sometimes we forget this when we are writing so much copy for clients. Remember what drew you to this profession in the first place...deep down, we all have some kind of love for writing. Take advantage of this talent! Not everyone can be a good writer, but if you're studying PR or working in PR, you've already shown that a talent for writing exists within you.
What are your tips for becoming a better writer?
Monday, March 2, 2009
Best Student PR Blogs
I love reading blogs in my spare time. Reading blogs helps me to feel in the loop with what is going on in the PR industry. Also, reading other blogs is great for getting ideas for blog posts of our own here at PRowl Public Relations.
Throughout my time blogging, I've found some great PR blogs written by other PR students.
A Step Ahead by Rachel Esterline: Rachel always has great posts full of PR advice from both herself and other PR professionals. I love reading about her experiences in PR and I have definitely learned a lot from her.
PR Start by Nick Lucido: Nick is another great blogger whose posts have taught me more about social media. He also always posts great links to other interesting blogs and sites.
A Blogging Palooza by Janet Aronica: Janet's most recent posts about college grades is something that I think every student should read. Janet's creative style of writing always keeps me checking back to her blog.
Also, many PR professors have began blogging as a way to teach their students more about social media, and to get them actively involved. Check out two of my favorite PR professors' blogs.
Teaching PR by Karen Miller and Public Relations Matters by Barbara Nixon.
What are your favorite PR blogs?
Throughout my time blogging, I've found some great PR blogs written by other PR students.
A Step Ahead by Rachel Esterline: Rachel always has great posts full of PR advice from both herself and other PR professionals. I love reading about her experiences in PR and I have definitely learned a lot from her.
PR Start by Nick Lucido: Nick is another great blogger whose posts have taught me more about social media. He also always posts great links to other interesting blogs and sites.
A Blogging Palooza by Janet Aronica: Janet's most recent posts about college grades is something that I think every student should read. Janet's creative style of writing always keeps me checking back to her blog.
Also, many PR professors have began blogging as a way to teach their students more about social media, and to get them actively involved. Check out two of my favorite PR professors' blogs.
Teaching PR by Karen Miller and Public Relations Matters by Barbara Nixon.
What are your favorite PR blogs?
Monday, February 23, 2009
PRSSA Update
Since PRSSA is PRowl Public Relations' sister organization, I thought our readers would like to know what Temple University's PRSSA chapter is up to this semester.
This semester, we will have two great guest speakers. This coming Tuesday, Aimee Cirucci will be speaking to the chapter about negotiating pay for your first entry-level job. In April, Gary Frisch will be speaking to the chapter about how he started his own PR firm, and how we can too.
Instead of having general meetings each week, every other week we hold committee meetings. The four committees are:
1. Fundraising- Plans and executes fun events to raise money for the chapter.
2. Newsletter- Brainstorms, writes, and edits articles for our chapter's newsletter.
3. Public Relations- Allows students to put what they learn in class to good use doing PR for other student organizations.
4. Community Service- Plans community service events for the chapter to participate in.
In order to get members even more involved, we've put a point system into place that allows members to accumulate points for coming to meetings and events, wearing our PRSSA t-shirt, writing articles for the newsletter and much more. The member with the most amount of points at the end of the semester will win a prize.
Tomorrow we will be holding a cupcake sale in the Student Activities Center from 11:00 a.m. until 4:00 p.m.
We are also planning a networking event for the spring, so stay tuned for more details!
What is your PRSSA chapter doing this semester?
This semester, we will have two great guest speakers. This coming Tuesday, Aimee Cirucci will be speaking to the chapter about negotiating pay for your first entry-level job. In April, Gary Frisch will be speaking to the chapter about how he started his own PR firm, and how we can too.
Instead of having general meetings each week, every other week we hold committee meetings. The four committees are:
1. Fundraising- Plans and executes fun events to raise money for the chapter.
2. Newsletter- Brainstorms, writes, and edits articles for our chapter's newsletter.
3. Public Relations- Allows students to put what they learn in class to good use doing PR for other student organizations.
4. Community Service- Plans community service events for the chapter to participate in.
In order to get members even more involved, we've put a point system into place that allows members to accumulate points for coming to meetings and events, wearing our PRSSA t-shirt, writing articles for the newsletter and much more. The member with the most amount of points at the end of the semester will win a prize.
Tomorrow we will be holding a cupcake sale in the Student Activities Center from 11:00 a.m. until 4:00 p.m.
We are also planning a networking event for the spring, so stay tuned for more details!
What is your PRSSA chapter doing this semester?
Monday, February 16, 2009
SEO What?
As social media savvy as I like to think that I am, I can honestly say that I do not know much about SEO (search engine optimization).
On Saturday, Nick Lucido of PR Start wrote an excellent, comprehensive guide to SEO. He broke it down very simply in terms that anyone could understand.
First, let's discuss a basic definition for SEO. Nick says, "In general, SEO is all about increasing a Web site’s page rank. In terms of Google, the higher the page rank, the higher the site will appear in a search."
Some of the basics I learned from his post are:
On Saturday, Nick Lucido of PR Start wrote an excellent, comprehensive guide to SEO. He broke it down very simply in terms that anyone could understand.
First, let's discuss a basic definition for SEO. Nick says, "In general, SEO is all about increasing a Web site’s page rank. In terms of Google, the higher the page rank, the higher the site will appear in a search."
Some of the basics I learned from his post are:
- Network- We all know about the importance of networking in real life, but it's becoming increasingly more important online as well. Blog networking includes providing useful links to your blog readers by linking to other bloggers. Doing this forms relationships and increases credibility.
- Technorati- I used this website at my previous internship, but never put it to use for my work with PRowl Public Relations. By "claiming" your blog, you can help raise its "authority" (or importance on the web). This semester, I hope to become more familiar with the blog directory.
- Grammar, Grammar, Grammar- We hear it over and over and over again. Be sure to edit your work. Check for those silly mistakes that can lower credibility and destroy reputations.
Tuesday, February 10, 2009
The Fine Art of Organization
Today, I guest blogged over at Nicole Crimaldi's blog, Career Girls: Smart, Sexy, Savvy about how to stay organized. As young PR professionals, staying organized is key!
Check it out!
Check it out!
Monday, February 9, 2009
Social Media Savvy
One of PRowl Public Relations' goals for this semester is to get each individual member more involved in social media.
To help motivate our members to dive into the wonderful world of social networking, I will be creating "guides" for them teaching them how to utilize different sites.
This weekend, I wrote a guide to using Twitter.
Twitter is my favorite social media site. I am absolutely addicted to it. I love to use it to discuss everything from television shows to PR. I'm happy to say that the connections I've made on Twitter have led to an internship!
If you'd like to read the guide, please e-mail PRowlPR@gmail.com and I would be happy to send it to you.
For now, I'll leave you with an excerpt from the guide; My list of the top PR people to follow on Twitter!
To help motivate our members to dive into the wonderful world of social networking, I will be creating "guides" for them teaching them how to utilize different sites.
This weekend, I wrote a guide to using Twitter.
Twitter is my favorite social media site. I am absolutely addicted to it. I love to use it to discuss everything from television shows to PR. I'm happy to say that the connections I've made on Twitter have led to an internship!
If you'd like to read the guide, please e-mail PRowlPR@gmail.com and I would be happy to send it to you.
For now, I'll leave you with an excerpt from the guide; My list of the top PR people to follow on Twitter!
www.twitter.com/rachelesterline
www.twitter.com/theprintedblog
www.twitter.com/juliebonnheath
www.twitter.com/storyassistant
And of course, if you're not already following me or PRowl PR, click right on over and become a follower!
So, what's your favorite social media site?
Monday, February 2, 2009
My Social Media Journey
Yesterday, fellow PR student Janet Aronica posted about what she has learned from being involved in social media thus far.
Her post got me thinking about my own social media journey and what I've learned along the way.
Much like Janet, my journey began with Facebook. Entering college, Facebook was a must-have for social reasons. Little did I know that 3 years later, Facebook could serve such different purposes. I immediately signed up and added every person I knew from high school. I enjoyed posting photos and viewing photos. I loved checking out my friends profiles and writing on their walls.
Sophomore year of college began, and I heard about blogging. I had, of course, visited blogs, but never thought about creating one of my own. I religiously read gossip blogs like Perez Hilton and TMZ.
A guest speaker came to talk to Temple's PRSSA chapter and mentioned Twitter. I came home and signed up. I totally didn't understand it, and let my profile sit untouched for months.
In January 2008, when PRowl Public Relations officially opened for business, this blog was born. I slowly learned more and more about blogging. I began to read other well-known PR blogs. I introduced blogging to the other members of the board of directors, and we all began to learn more about social media.
In the beginning of the summer, I heard about LinkedIn. I thought it was awesome that I could put my entire resume on the Internet, and connect with potential employers.
In July 2008, I re-activated my Twitter. I still didn't quite understand, but utilized a search tool to find other PR students and professionals. Slowly, I began to gain followers, and learned to engage in conversation. Later in the summer, I even created a Twitter site for PRowl PR.
In the beginning of September, I learned about the magical-ness of RSS feeds and Google Reader. Google Reader helped me to organize the blogs that I read, and made it easy for me to see when each blog updated. I learned the importance of linking to and commenting on other blogs in order to build relationships.
Now, in February 2009, Twitter has helped me in more ways than I could ever imagine. Through my connections on Twitter I've found great new blogs, guest posted on other blogs, found a mentor, and landed an internship! Blogging has become a bit of an addiction for me, and my Google Reader is always full.
I've made mistakes along the way, and I'm certainly still learning, but I've enjoyed the progression of my social media journey. I can't wait to see what comes next!
Her post got me thinking about my own social media journey and what I've learned along the way.
Much like Janet, my journey began with Facebook. Entering college, Facebook was a must-have for social reasons. Little did I know that 3 years later, Facebook could serve such different purposes. I immediately signed up and added every person I knew from high school. I enjoyed posting photos and viewing photos. I loved checking out my friends profiles and writing on their walls.
Sophomore year of college began, and I heard about blogging. I had, of course, visited blogs, but never thought about creating one of my own. I religiously read gossip blogs like Perez Hilton and TMZ.
A guest speaker came to talk to Temple's PRSSA chapter and mentioned Twitter. I came home and signed up. I totally didn't understand it, and let my profile sit untouched for months.
In January 2008, when PRowl Public Relations officially opened for business, this blog was born. I slowly learned more and more about blogging. I began to read other well-known PR blogs. I introduced blogging to the other members of the board of directors, and we all began to learn more about social media.
In the beginning of the summer, I heard about LinkedIn. I thought it was awesome that I could put my entire resume on the Internet, and connect with potential employers.
In July 2008, I re-activated my Twitter. I still didn't quite understand, but utilized a search tool to find other PR students and professionals. Slowly, I began to gain followers, and learned to engage in conversation. Later in the summer, I even created a Twitter site for PRowl PR.
In the beginning of September, I learned about the magical-ness of RSS feeds and Google Reader. Google Reader helped me to organize the blogs that I read, and made it easy for me to see when each blog updated. I learned the importance of linking to and commenting on other blogs in order to build relationships.
Now, in February 2009, Twitter has helped me in more ways than I could ever imagine. Through my connections on Twitter I've found great new blogs, guest posted on other blogs, found a mentor, and landed an internship! Blogging has become a bit of an addiction for me, and my Google Reader is always full.
I've made mistakes along the way, and I'm certainly still learning, but I've enjoyed the progression of my social media journey. I can't wait to see what comes next!
Sunday, February 1, 2009
Super Bowl Trivia
Yesterday, in my Fundamentals of PR Writing class, we had an interesting discussion about Superbowl commercials.
Did you know that this year a single 30-second commercial will cost an advertiser $3 million? That's $100,000 per second!
Did you know that the commercials airing in the first half are more expensive than the second half? That means that if the game is good, and people stick around until the end, advertisers are getting a bargain!
Do you know what commercial revolutionized Superbowl Commercials? Apple's "1984" commercial in 1984. Check it out here.
Do you know why beer companies invest so much money in Superbowl ads? Well, pretty much their entire target audience is watching the same television event! What do most people drink while watching football? Beer. What better way to advertise than during the Superbowl?
Do you know what beer company will be airing one second commercials during the Superbowl? Miller High Life.
Do you know who will be performing during half-time? The Boss aka Bruce Springsteen.
Enjoy the game (and commercials!) and make sure to come back and let us know what your favorite commercial is!
Did you know that this year a single 30-second commercial will cost an advertiser $3 million? That's $100,000 per second!
Did you know that the commercials airing in the first half are more expensive than the second half? That means that if the game is good, and people stick around until the end, advertisers are getting a bargain!
Do you know what commercial revolutionized Superbowl Commercials? Apple's "1984" commercial in 1984. Check it out here.
Do you know why beer companies invest so much money in Superbowl ads? Well, pretty much their entire target audience is watching the same television event! What do most people drink while watching football? Beer. What better way to advertise than during the Superbowl?
Do you know what beer company will be airing one second commercials during the Superbowl? Miller High Life.
Do you know who will be performing during half-time? The Boss aka Bruce Springsteen.
Enjoy the game (and commercials!) and make sure to come back and let us know what your favorite commercial is!
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