I am taking an Introduction to Marketing class this semester through the Advertising Department here at Temple. We began the semester discus...

Seth Godin's book, The Purple Cow , gives his perspective on how someone can be remarkable and produce a remarkable product or business....

Yesterday in my Marketing Research class my instructor brought up an issue that Twitter and other media networks are buzzing about currently...

As public relations professionals it is important to know the journalists we are pitching and to constantly be updated about what they might...

Drexel University's chapter of the Public Relations Student Society of America (PRSSA) is hosting its annual regional activity, Bizarre ...

Today is the first PRSSA meeting of the semester in room 217D of the Student Center from 3:30-4:15 p.m. This is a great opportunity to get ...

Today, the blog e-releases released a list of seven habits of a highly effective PR magnet. What exactly is a "PR magnet?" "T...