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Wednesday, October 31, 2012

Aldo Gives Free Shoes to Curious Pedestrians

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Feet gross me out but if it meant free shoes, why not? In Israel, major shoe retail Aldo, tested pedestrians’ curiosity by placing a welcome...
Tuesday, October 30, 2012

Brainstorming Made Easy

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One of my favorite aspects of PR is the creative side, where you get to really map out fresh innovative ideas for new and exciting pr...
Monday, October 29, 2012

Seeing the World Through Sandy Colored Glasses

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If you have ever taken a public relations class, you know that weather trumps any aspect of newsworthiness. If you are sending out a pitch t...
Sunday, October 28, 2012

The Pros and Cons of Live Tweeting

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Today in a world run by social media, especially in PR, live tweeting seems to be taking over events of all sorts. Many PR industr...
Saturday, October 27, 2012

Celebrity Political Endorsements: A Hindrance or Help to Presidential Candidates?

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Celebrity endorsements have become increasingly more influential in our celebrity-fixated culture. Everywhere you look it seems ...
Friday, October 26, 2012

Live Tweeting: The "Active Audience" Has Taken On A Whole New Meaning

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I'll admit it; I have become competely obssessed with Twitter, and I am not the only one. Recently, Twitter has been blowing up the soci...
Wednesday, October 24, 2012

Americans Would Rather Fire Their Bosses Than Recieve a Raise

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A survey conducted by psychologist Michelle McQuaid author of “Five Reasons to Tell Your Boss To Go F**k Themselves”, revealed that 65% of ...