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Saturday, March 8, 2008
Friday, March 7, 2008
Tip of the Day
Objectivity.
Objectivity is one of the most important aspects of public relations. You are faced with hundreds of messages a day; messages on billboards, television, radio, magazines, etc. There is advertising, which is a direct message to the public, but it is subjective. The organization paid for the ad and they can say whatever they want on it, but a second opinion by an objective party will most likely not be included.
Public relations relies on media to receive our message, and publish our story because they believe it will be helpful and useful for their publics. Public relations may feed their organization's message, but it is up to an objective party, the media, to decide whether our message should be heard.
Because of this objectivity, we have a greater advantage. People read newspapers and mostly believe what they are told. People rely on news to inform them and teach them, and by our message being included, it will hopefully persuade and create an action within the public, objectively and respectfully.
Objectivity is one of the most important aspects of public relations. You are faced with hundreds of messages a day; messages on billboards, television, radio, magazines, etc. There is advertising, which is a direct message to the public, but it is subjective. The organization paid for the ad and they can say whatever they want on it, but a second opinion by an objective party will most likely not be included.
Public relations relies on media to receive our message, and publish our story because they believe it will be helpful and useful for their publics. Public relations may feed their organization's message, but it is up to an objective party, the media, to decide whether our message should be heard.
Because of this objectivity, we have a greater advantage. People read newspapers and mostly believe what they are told. People rely on news to inform them and teach them, and by our message being included, it will hopefully persuade and create an action within the public, objectively and respectfully.
Thursday, March 6, 2008
Tip of the Day
Today's tip is more of a "fun fact." This is a list of the top 10 PR firms in the country.
1. Burson-Marsteller
2. Fleishman-Hillard
3. Hill & Knowlton
4. BSMG Worldwide
5. Edelman Public Relations
6. Ketchum
7. Miller / Shandwick Technologies
8. Peter Novelli
9. WeberGroup
10. Alexander Ogilvy
**Information gathered from http://www.toptenlinks.com/
http://www.toptenlinks.com/cat.php/Business:Marketing:Public+Relations:Firms
1. Burson-Marsteller
2. Fleishman-Hillard
3. Hill & Knowlton
4. BSMG Worldwide
5. Edelman Public Relations
6. Ketchum
7. Miller / Shandwick Technologies
8. Peter Novelli
9. WeberGroup
10. Alexander Ogilvy
**Information gathered from http://www.toptenlinks.com/
http://www.toptenlinks.com/cat.php/Business:Marketing:Public+Relations:Firms
Wednesday, March 5, 2008
Tip of the Day
The importance of reaching out to specific media contacts…
When sending out news releases or media alerts, it is extremely important to send them to the right people!
Usually when covering an event, promoting a new product, or even making an announcement, there are certain target audiences you want to get the message to. For example, if you were promoting a local fashion show, you would want to contact the fashion and style, entertainment or local sections of the newspaper. In which case, it would be best to send your news release to the editor in charge of that particular section. Also, be sure to address the editor or administrator by name, in your e-mail or addressed envelope.
One of the easiest ways to find specific contacts is with a media guide book. These books are usually published in relation to regional areas, and are usually updated each year. For Philadelphia, there is the “Greater Philadelphia Media Guide,” which includes an extensive list of media outlets. These outlets include daily and community newspapers; special interest and trade publications; ethnic and foreign language publications; college and university student newspapers; national publications produced locally; websites, wire services and news bureaus; cable TV shows; radio stations; television stations; and broadcast interview programs.
The Internet is yet another source that can be used to find the specific contact you might need to reach out to. Check the websites of magazines, newspapers and other medias, to find out the phone numbers, addresses or e-mails of the principal contact person.
Remember, sending your news release or media alert to the wrong person will not benefit you, so take the time and do a little research beforehand. Make sure the person you send your materials to is someone who has an interest in what you have to offer them.
*Some info taken from the Greater Philadelphia Media Guide 2006
When sending out news releases or media alerts, it is extremely important to send them to the right people!
Usually when covering an event, promoting a new product, or even making an announcement, there are certain target audiences you want to get the message to. For example, if you were promoting a local fashion show, you would want to contact the fashion and style, entertainment or local sections of the newspaper. In which case, it would be best to send your news release to the editor in charge of that particular section. Also, be sure to address the editor or administrator by name, in your e-mail or addressed envelope.
One of the easiest ways to find specific contacts is with a media guide book. These books are usually published in relation to regional areas, and are usually updated each year. For Philadelphia, there is the “Greater Philadelphia Media Guide,” which includes an extensive list of media outlets. These outlets include daily and community newspapers; special interest and trade publications; ethnic and foreign language publications; college and university student newspapers; national publications produced locally; websites, wire services and news bureaus; cable TV shows; radio stations; television stations; and broadcast interview programs.
The Internet is yet another source that can be used to find the specific contact you might need to reach out to. Check the websites of magazines, newspapers and other medias, to find out the phone numbers, addresses or e-mails of the principal contact person.
Remember, sending your news release or media alert to the wrong person will not benefit you, so take the time and do a little research beforehand. Make sure the person you send your materials to is someone who has an interest in what you have to offer them.
*Some info taken from the Greater Philadelphia Media Guide 2006
Tuesday, March 4, 2008
Tip of the Day
Everyone knows that email communication is huge these days. So, though it seems simple and obvious: we must remember to proofread our emails.
When you're emailing in the business world, it's not just casual conversation. It's easy to type up a quick, conversational email without worrying about spelling, capitalization, punctuation or paragraphs. But don't fall into that trap!
Emails are still a form of written communication. Think about it- when you receive an email from a colleague (or even a friend, for that matter) that is full of errors, does it look professional to you? Does it look credible?
These emails look lazy, not well-crafted. Take the time to make your emails look presentable, even if you're writing to a friend. Don't let messy emails become a habit that will ruin your professional credibility.
*Some information taken from CornerBarPR Tips and Tricks
When you're emailing in the business world, it's not just casual conversation. It's easy to type up a quick, conversational email without worrying about spelling, capitalization, punctuation or paragraphs. But don't fall into that trap!
Emails are still a form of written communication. Think about it- when you receive an email from a colleague (or even a friend, for that matter) that is full of errors, does it look professional to you? Does it look credible?
These emails look lazy, not well-crafted. Take the time to make your emails look presentable, even if you're writing to a friend. Don't let messy emails become a habit that will ruin your professional credibility.
*Some information taken from CornerBarPR Tips and Tricks
Monday, March 3, 2008
Tip of the Day
Many college students are planning on doing an internship in the summer. In order to get the internship, you must ace the interview! Here are some tips to show your potential employer that you're ready for an internship.
- Before the interview even begins, RESEARCH the company. Why will the company want to hear what you can do for them, if you don't even know what they do? Use the internet to research the company and be prepared to mention something you learned while researching. Your potential employer will be impressed that you know something about them already.
- Dress professionally. Show your potential employer that you are ready for the professional world by dressing the part. Sloppiness at an interview will only tell the company that you may be immature and not ready for the working world.
- Firm Handshake. When you begin the interview, firmly shake the interviewer's hand while making eye contact.
- Bring a portfolio! Don't come to the interview empty handed. Have a portfolio ready with some of your PR work, course work, and writing samples to show the potential employer. They will be impressed that you have taken the time to put all of your work together, and will get a chance to see what you have done.
- Be enthusiastic about the job and what you want to do in the future. Employers want to see your enthusiasm because it says a lot about your personality and how you might interact with other employees and clients.
- Write a Thank-You note. It's so simple to do, and shows the potential employer that you appreciated them taking time out of their day to speak to you. It will also help them remember you when they are deciding who to employ.
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