Obama will keep his Blackberry!

President Obama won’t have to feel disconnected from co-workers, friends and family outside of Washington. After all the talk about having to give up his Blackberry once entering the White House due to security reasons, the President will get to keep his Blackberry but not before he’s assigned a new address and a spy-proof encryption package is applied. He will be the first President communicating, texting and e-mailing from a personal handheld device!

So what will this mean for Blackberry? Think of all the positive press J Crew has been getting from Michelle Obama’s wardrobe choices. Both Sasha and Malia’s outfits from the inauguration on Tuesday were also J Crew, which received great press, as well. It seems anything associated with the Obama’s lends itself to positive press.

I’m curious to see if Blackberry will touch on the fact that arguably the most important person in the country and one of the most famous people in the world, the President, is a loyal fan of their product. But I bet they’re happy he hasn’t switched to the iPhone!


*Picture from www.guardian.co.uk