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Friday, September 17, 2010

@PRowlPR's Twitter Initiative

Yesterday, at the PRowl Public Relations general staff meeting, we discussed ways to further develop our social media sites and better engage our "friends" and "followers."

One goal for the fall 2010-spring 2011 academic year? Get to 1,000 followers on Twitter (@PRowlPR)! And no, we're not interested in short cuts or any mass-following initiatives to anyone with a Twitter account. Hitting that milestone is not our only goal either. Most importantly, we hope to be a resource for our followers by sharing any useful information we find or create.

A few of the ideas we brainstormed at the meeting:
1. Tweet multiple times a day, instead of only one tweet about our daily blog posts
2. Retweet (RT) posts from thought leaders in the PR industry
3. Tweet and RT relevant articles that we find
4. When tweeting about our blog, @reply the author so that they can RT to their followers
5. Follow relevant marketing/communication and media Tweeters that we don't already follow
6. When we get a new follower, send a brief Direct Message to further connect

They're only a few ideas so far, but it's a start! Do you have any other helpful tips?

2 comments:

  1. Ahhh, don't DM people who begin following you. It's like one of the top no no's on Twitter to do that!

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  2. Thanks for your feedback! I have mixed feelings about Direct Messages from new people I am following. I like them if they're personalized and not an automatic message. I don't like mini sales pitches in a DM though. What are your thoughts about personalized messages? Still a no no? Thanks!

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