Happy almost Fourth of July weekend!
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| Photo Credit |
The biggest obstacle is trying to stand out from the crowd
and get your message heard. Here are some ways to get your brand noticed on
social media.
1. Include visuals
Whether it is a picture, GIF or video, any
visual element increases engagement and makes people stop and look. Be creative
with pictures and make sure you take them from the best angle with a plain
background so it is easy to see, especially since a lot of people will be
viewing your content on a small screen. If possible, take high quality
photographs with an actual camera and then upload them later onto social media.
2. Make a creative hashtag
Your hashtag is extremely important
for people to find your campaign, and it also lets you monitor traffic and
engagements. Incorporate the holiday and your brand for users to instantly make
the connection. On posts, include your unique hashtag and a trending hashtag to
further expand your audience and engagement.
3. Build in giveaways or contests
As per tradition, brands love doing special
holiday sales and promotions to increase sales and awareness. Promotions work
well to attract new people to your brand because everyone loves getting
something for less or even free. Create promotions that require users to share
your brand’s posts with their followers. In addition, any promotions or offers
also spread through word of mouth too.
The upcoming holidays are a great time to
boost your brand and increase traffic on all social media sites. You can also
take some of these tips and apply them to your personal social media pages too.
This blog post
was written by PRowl Secretary Shaun Luberski.
