Media Pitching 101

Media pitching is a critical part of a PR professional's career. Becoming a pitching expert, however, is not easy. The reality is that we are competing in a crowded marketplace, and won't always be playing with a winning hand. The best way to become successful at pitching is to recognize your boundaries, develop best practices and solid relationships, and never give up. 

Here are some tips for creating successful media pitches:

Creating Content

• Tie Into Media Agenda
• Link To Trends 
• Exploit Pop Culture
• Use A Holiday Angle
• Make It Unique

Make The Pitch

• Reference Earlier Work 
• Find A Connection
• Make it Personal 

Follow Up

• Email First, Then Call
• Never Say "Did You Get It?"

Do you have any tips to make your pitch stand out? We want to know!

Social Media Trends for 2012

As social media continues to grow, we can take a look at a few of the trends that will make it big in the new year.

1. Influence. Everyone seems to be on social media today, with sites such as Klout where we can "measure" our influence online on certain topics. This will turn into a more professional technique to scale results you have received from your posts.
2. Sharing. While you can share a variety of things online, this will grow more into sharing feedback from your latest department store purchase or the vacation you just booked to your network through their site.
3. Social Television. People talk about what they're watching on social networks already, but more shows are integrating social media into their voting and feedback. You can use the app Get Glue, which acts like a Foursquare for media.

Where do you want to see social media in 2012?

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