#Coffeegraphy: When Coffee Calls Your Name

PR professionals have been listed as the largest group of coffee consumers, taking the #2 spot in a ranking of 15 professions. So, there may be a bit of bias behind the appreciation for Nescafe Dolce Gusto and their newest brand campaign!

To launch two new coffee machines, Oblo and Jovia, Nescafe Dolce Gusto developed an interactive and engaging campaign to help consumer's find themselves in the product, literally. The social media campaign ran on the brand' Facebook page for a week, and asked fans of the page to participate by describing themselves using only three words. Those three words were then taking to match the fan to the new machine, Oblo or Jovia, which best suited their personality. Once the fan was matched, they were given the opportunity to have their name written out in coffee by a professional calligrapher. Nescafe Dolce Gusto Expresso Intenso served as ink to bring this modern coffee art to work.

This campaign works well for a few reasons, one being that it allows the consumer to connect closely and intimately with the brand. Public relations professionals take time and careful consideration when trying to position brands and products and establish a connection with their audience. Nescafe has managed to force the consumer to see themselves in their brand in the most literal sense.

Most importantly, #coffeegraphy gives consumers something to take away, and help them remember the brand. Coffee shops and coffee makers are ubiquitous, with a Starbucks on almost every corner of every major city. The coffee industry is not at loss for competition between brands. What sets those brands apart? Experience. #Coffeegraphy provides a consumer experience that other brands haven't touched yet.

What do you think of the #coffeegraphy campaign? Does it peak your interest in the brand and products? Share with us in the comments!

PR Runs On...

Study after study shows that PR professionals consume the most coffee among other professions. One study done in early 2011 ranked PR/Marketing pros in the top 10 of coffee drinkers. Since then, we've upped the ante now ranking a solid number two on the coffee consuming scale.

It's no secret that the field of public relations calls for a lot of productivity and can be very fast paced. So before you turn to that second, third, or fourth cup of coffee, try adopting these tips for productivity:

1. Plan your week and day out ahead of time: A huge part of staying productive is knowing what needs to be done when and how much time you can commit to it. Keep your weekly planner up to date and try to be as organized as possible. Implementing a color coding system will save you the task of later having to organize your planner!

2. Be realistic: In a perfect world, you would be able to send out every pitch, press release, and return every email all in the span of one work day. In practice, when your to-do list is taller than you are, some things will have to take a backseat. Focus on the things that you can, and ask for help when needed. Teamwork makes the dream work, so don't feel the need to get everything done solo.

3. Sleep: Coffee is not the cure for sleep depravation. At some point, you need to sit the work (and coffee) aside to allow your body time to rejunvinate. A rested mind is a productive mind.

4. Take time off: One way to guarantee a lack of producitivty in your life is to obsess about being productive. Focus on other interests and hobbies outside of work and give your mind a chance to unwind!

Do you fit the PR coffee statistic? Or have you found other ways to stay productive? Let us know!