Brands for Equality

No doubt most of you have seen the avatar changes on your Facebook and Twitter to the universal sign for equality. Of course, brands took notice too.

The viral spread of the equality sign came during the Supreme Court's review of California's Proposition 8 and the Defense of Marriage Act, an important step for gay marriage. Soon brands began adopting the equality sign and merging it with their logo, a smart move because if we look back to what happened when Chick-Fil-A expressed their position towards gay marriage, people are not inclined to buy from brands against equality.

The danger with brands becoming more politically and socially conscious is that someday there may be a separation; one half of the population will use the brands that aligns their beliefs one way and the other half will go the other way. In fact, that has already started to happen, some people choose to only purchase from free trade organizations because of their personal social/political preferences.

What do you think? Are brands really in favor of gay marriage? Or are they simply going where the money is? Let us know!

Gaming for Good

Do you challenge your friends' vocabulary mastery in Words With Friends,  or showcase your artistic finesse in Draw Something? If so, you can use your skills to game for good. Recently, Mashable.com reported on Zynga's first holiday philanthropy campaign. Zynga is a Web 2.0-based social network game developper . The newly launched campaign allows users to turn virtual goods into real-world gifts. Gifts can be purchased for as little as $1 and will benefit Toys for Tots. The social-gaming company has already gained $13 million to date and will continue their campaign through the end of the year.

Zynga's campaign is the perfect example of how to successful utilize social channels for social good. The question remains, have you gamed for good yet? If not, you have until December 31st. Will you take up the challenge? Tell us all about it!