Saturday, August 30, 2014

4 Reasons To Declare A Minor

After transferring to Temple University last fall, my academic advisor told me that all students in public relations should consider picking up a minor. With a vast array of minor programs described in a brochure in front of me, I quickly became overwhelmed. What should I minor in?

Although picking a minor may be the farthest thing from your mind, having one can be a great asset to your professional development. Considering a minor can come as a blessing as it can lead you to learn more, in and out of the classroom about your strongest passions. 

Minors help you appear more well-rounded. My digital design professor told me this after I thought about adding Digital Media Technologies as a minor. I was not only good at communicating using emerging media and computer technologies but I had a passion for it. My professor advised me to take up this minor because even if it didn’t fit perfectly with my major of public relations, it did showcase a variety of skills I had to offer.

Minors help you gain different perspectives. College is a time to gain training and knowledge in fields you are interested in. It is also meant to open your mind to new opportunities and mindsets. In the PR field, you will be responsible for reaching out and connecting with various audiences, and different perspectives can help you better communicate with these audiences.

Minors widen your career opportunities. For example, an employer in a health care PR firm would highly prefer a public relations major with a health-related minor than another applicant with only a public relations major. In this kind of tiebreaker situation, a minor can be extremely beneficial.

Minors show you follow your passions. Potential employers are always looking for passionate team members. When you are passionate about something, it drives you to learn and succeed in that area or field even further. This exercise of passion leads to self-motivation, determination, positivity, and goal-orientation.

Many schools don't require declaring a minor. But with the job scarcity today, it is a good idea to have at least two areas that you have good skills in, which is the purpose of a minor. So, find something you enjoy and will have a life long interest in other than your major and make that your minor. You may even find that half way through your education you want to pursue your minor instead of your major. The benefits and possibilities are endless, so don’t be afraid to branch out and try something new!  

This guest blog post was written by PRowl staff member Nicole Beck.

Thursday, August 28, 2014

We're Hiring! Are You Ready To Take Your Next Step?

PRowl, Temple University's only student-run PR firm, is hiring! The start of the new school year ushers in brand new clients and PRowl will need fresh, innovative ideas. To help us meet the needs and demands of our growing clientele, we're looking to welcome new members to the PRowl Public Relations family.

Since it's founding in 2008, PRowl has served not only as a means to provide quality services to it's clients, but also as a tool to help passionate and eager public relations students learn and hone their skills. PRowl provides real world experience by giving student the chance to develop and execute real campaigns for real paying clients. 

PRowl members are highly driven, passionate and incredibly talented. Whether you have been a public relations student for three days or three years, we know that there is a way you could benefit our firm. We're here to help guide, teach and introduce you to all that being a PR professional has to offer.

In addition to a positive attitude and willingness to grow, you should be prepared to bring a copy of your resume along with two writing samples to your interview. Writing samples can be anything that you want, but we recommend one creative-type piece, such as a blog post, as well as a more structured piece, like a press release. Don't worry if this is your first time putting together writing samples --many students write their first press release in preparation for their PRowl interview. 

Please click here to learn more about setting up an interview, and taking your next step as a PR professional.

Tuesday, August 26, 2014

PR at the Awards

This weekend celebrated the 31st Annual MTV Video Music Awards and the 66th Primetime Emmy Awards.The Emmy Award acknowledges those who excel in the television industry, with nominees for categories such as Outstanding Drama Series, Outstanding Comedy Series, Outstanding Lead Actress - Miniseries or a Movie, and more, while the VMAs recognize those who excel in music videos. Major events like these need stellar PR in order to run smoothly.

Chances are you've seen some type of post - whether it be Facebook, Twitter, or Instagram - about the Emmy Awards. There are multiple key times when actors and actresses themselves, directors, supporters, and the PR/Marketing team push the event:
  • When the event date is announced
  • When the nominees are released
  • Short time leading up to the event
  • During the event
  • Day after the event
An award ceremony such as this leaves a good amount of opportunity for coverage. If you saw posts on your personal social media feeds leading up to the event, then you'll surely see a few today, being the day after (including this post you are currently reading.) One of the great things about these well-known award ceremonies is that even without social media, everyone would be talking. The show leaves so much to discuss - did your favorite show win an award? Did you see Nicki Minaj perform? Who was the best dressed and who was the worst dressed? Celebrities can slide through the red carpet unnoticed or making the biggest scene - it's up to them and the PR team.

Celebrities themselves take on their own PR with their personal social media accounts. Lena Dunham, writer of HBO's GIRLS, shared a few Emmy-related tweets over the last month or so. Fans find it exciting to hear about what their icons are up to & what better way to reach out to them then through humor.

Fashion is additionally a major part of any awards ceremony. It's certainly a time when what you're wearing actually matters. If you (or your client) show up unpresentable, it will be noticed. If you (or your client) show up in something outrageous, it will be noticed. For instance, at this year's VMAs, Katy Perry walked onto the red carpet with friend and rapper, Riff Raff, in what seemed to be a public appreciation of Britney Spears and Justin Timberlake. This kind of outfit choice is not just about getting dressed for paparazzi - it's a message!
(Source: Daily Mail)

Monday, August 25, 2014

What's Important

Today, at least at Temple University, is the first day of classes for the fall. Summer is over, and it's the chance at a new beginning, whether it's new classes, a new internship, or a whole new school. Your whole situation might be about to change, but it's still important to remember a few key things this semester. Especially for fellow PR people, who's lives and schedules might already seem packed to the brim, these are really important for your own sanity.

1. Always make some time for your friends, for your family, and for fun. Life can't be all about work, everyone needs a little time off. A friend of mine is studying to take her MCAT in a month, which essentially determines the rest of her life, but even she knows to take 1 day off every week from studying. Fit some time whenever you can, have some laughs with your friends, it'll relax you after a long day at work. Class and work can seem like they're taking over your life, you have to remember to make that time for yourself.

2. Be proactive, be preemptive. For when you are at class or at work, be proactive and preemptive with what you do. Don't wait for your boss to tell you to do something, have it already finished by the time they assign it to you; especially for interns, it'll raise you that bit above all the rest! When you come into work one day, sit a minute and think to yourself, 'What'll my boss ask me to do today?', and then see if you can get it done before they ask. Distinguishing yourself from the crowd in that way is only going to boost your reputation.

3. Throw yourself into what you choose to do. Even if you're at work and you get a task you don't feel strongly about, don't choose the lazy way. A lot of the time, your boss will be watching to see how you handle the tasks you don't like more than the ones you do like. A positive attitude towards everything that comes your way is a must, not only will it improve your work ethic, but also your general mood. Think positively, and you'll act positively.

Keep these 3 things in mind this semester, and you're on your way to a healthy standard of living for the rest of your days. In many ways school and internships are practice for getting that job after college, so make the most of your opportunities to figure out what works best for you. Don't be afraid to try new things, and don't be afraid to say no when you know you won't enjoy something.

What do you think is important to keep in mind at school or work? We'd love to hear from you!

Sunday, August 24, 2014

Diner en Blanc

The Avenue of the Arts is known as the home to many of Philadelphia’s finest cultural institutions, including the Academy of Music, the Kimmel Center For the Performing Arts, and the Philadelphia Orchestra. However, on Thursday, August 21, 2014, it became home to a new cultural phenomenon – Diner en Blanc. 

What began in Paris, France over 25 years ago has become a worldwide sensation, taking place in over 40 cities across 5 continents. This year marked Philadelphia’s third annual celebration of the pop-up soiree, having approximately 3,500 attendees celebrating along Broad Street.

The event inhabits an iconic public space in its host city, where the participants dress from head-to-toe in white garb, equipped with their own tables, chairs, food, table settings, wine and champagne. It only made sense that Diner en Blanc, which celebrates dinner as art, would eventually take place on the Avenue of the Arts.

Diners feasted alongside close friends and perfect strangers with City Hall as the backdrop (which created very Instagram-friendly photo-ops.) After dinner, sparklers were lit and dancing began.

The greatest aspect of Diner en Blanc is the secrecy. The location of the event is not made known  to even the participants until they arrive, having been led throughout the city by different team leaders who help plan the event. 

I was lucky enough to have attended this year’s Diner en Blanc, and I was amazed. From a PR student’s perspective, the planning and execution of the event was flawless. The attention to detail was immaculate, and it was evident that the planning of Diner en Blanc 2014 began immediately after its predecessor in 2013. 

But how do you do PR for an event with a secret location? The social media presence of Diner en Blanc Philadelphia helped to generate buzz for one of the year’s most talked about events on Facebook, Twitter, Instagram, and Pinterest. From prior to registration through the day of the event, the Diner en Blanc Philadelphia accounts contributed photos, updates, outfit ideas, recipes, and suggestions to create excitement for the event. In addition, the hashtag #DEBphl14 allowed all participants to share their photos, thoughts, and excitement over the event.  

Diner en Blanc is a piece of art in itself, and was one of the most awe-inspiring events I’ve ever experienced. It was evident that all those who had a part in its success put their whole heart into bringing it to life. 

This guest blog was written by PRowl staff member Tyler Cameron.

Saturday, August 23, 2014

Back to School, Back to Chaos

After over 3 months of sweet summertime, it is finally time to let go of the carefree days and fall back into the semester’s grind. For most students, back to school does not just mean classes, but also a large list of extracurricular activities and a social life. Don’t let the stressful semester take over your life. Rather, plan ahead and you’ll find that balancing all aspects of your life is a lot easier than you thought.

       Buy an agenda
Writing down your classes, meetings, due dates, appointments and all other busy times of your week will help you plan your days accordingly. Missing a homework assignment or a doctor’s appointment because you simply forgot will only set you back further in the future.

 Only take on what you can handle
The beginning of the semester is an exciting time and is the perfect opportunity to join clubs and take on leadership positions. However, it is important to make sure you have enough hours in a day to handle it. Rather than joining many different activities, choose one or two you feel is the most beneficial and try to excel.

 Communicate with your professors and bosses
If you are taking a difficult class or are worried about a hectic work schedule, it is better to communicate your concerns with your professors and bosses ahead of time. Letting them know of any problems early on will allow them to help and accommodate you the best that they can while giving you some peace of mind.

Take time for yourself 
The back to school chaos can often leave students with little to no time for themselves. Make sure to take a proper lunch and dinner break and let yourself unwind after a busy day. Go on a bike ride or visit a new place in the city to allow some rest and relaxation after a long week. 

Welcome back to Temple! Have a great fall semester! 

This guest blog post was written by PRowl staff member Hiya Ray. 

Friday, August 22, 2014

This Week In PR | No. 10

Another installment of current events and public relations developments for the week, in case you missed anything!

  • Chi Omega faced public scrutiny this week after a social media fiasco by one of their members. A member of the chapter at the University of Alabama posted a picture on her Snapchat with a caption boasting that her organization doesn't recruit African American women. She has since been removed from her sorority. (Huffington Post)
  • Remember missing Malaysian Airlines Flight MH370? To add insult to injury, two people have recently been charged with alleged theft of $35,000 from the bank accounts of four of the missing passengers of the flight. Though the missing flight has still not been found, search efforts are scheduled to resume in September. (CNN)
  • Although this has been my personal opinion for a while, it's definitely comforting to know that I'm not alone. The events in Ferguson have exposed Facebook's shortcomings in relation to updating users on current events. Despite their efforts (such as implementing trending topics), Facebook falls short to Twitter when it comes to up to the minute updates in social news. (BuzzFeed)
  • Yet another social media campaign has gone awry. Puma launched a Twitter campaign where fans could use the #fastergraph tag in order to create a personalized autograph featuring their favorite Puma-wearing athlete. Unfortunately, with free will comes...interesting results. Take a look. (BuzzFeed)
  • Macy's has agreed to settle allegations of racial profiling at their flagship store to the tune of $650,000. The signed agreement also implements new policies to prevent any future profiling in any of their other 42 stores in the state of New York. (NBC Washington)
I hope you enjoyed the This Week In PR series this summer! Fridays will return to regularly scheduled blog posts starting next week.