Wednesday, November 30, 2011
Use numbers- Studies show that using numbers in headlines increases consumer traffic. For example, this article, “Nine Tips for Writing Magnetic Headlines Right Away”, allows for the reader to get a sense of the length of the article, therefore the reader can allot a specific amount of time to the article.
Speak directly to the reader- Using words like “you” or “your” helps personalize the article for the reader. Compare these two headlines:
8 Tips for Writing
Your 8 Tips for Writing
The second headline, “Your 8 Tips for Writing” is more appealing because it suggesting that it was meant for you, the reader.
Make it bold- Making your reader go “huh?” is sometimes not a bad thing. A headline such as, “Improve How You Write Your headlines-Because Nobody Cares About Your Content,” can make your reader do a double-take and say “what?” which will inevitably lead to heavier traffic.
Appeal to the reader’s curiosity- By asking a question to the reader it evokes curiosity while the reader looks for a response in the article, for example:
“Do You Read Headlines?”
Stress the “urgency factor”- Key words like “now,” “today,” “immediately,” and phrases such as “right away” instills a sense of urgency and immediate result for example:
“How You Could Improve Your Klout Score Today!”
Be specific- Being specific can allows interested readers to value the content on a deeper level. The more specific your headline, the more specific your audience may become which may allow your reader to be more invested in your content. For example:
“Get More Readers by Improving Your Headlines”
Appeal to emotions- Playing to your readers emotions allows you to connect with your readers and possible establish a more constant following, for example:
“Get the Respect You Deserve: How to Improve Your Email Signature”
Don’t be too witty- Let’s be honest, sometimes headlines go over our heads. In this case, we miss vital readers, so let’s keep it simple people.
For more tips, visit the article.
Tuesday, November 29, 2011
- Foursquare: Stores such as JCPenney, Sports Authority, Aeropostale and Toys "R" Us, allowed customers to check-in on the location-based site to get discounts from their mobile phones. JCPenney even donated $25 to The Salvation Army for each person that checked in between certain times on Black Friday.
- Facebook: People that "Liked" the pages of major retailers, such as Macy's and Target, were able to see a preview of the deals that they might be interested in through their mini-feed.
- Twitter: Aside from announcing Black Friday deals through their company's page, there were accounts solely dedicated to the day's deals, like @blackfriday.
- Groupon: While not Black Friday-specific, Groupon offered different holiday deals under the name Grouponicus. They featured tickets to talk shows, cooking classes with famous chefs and even a round-the-world trip.
- Black Friday app: If social media sites weren't good enough for you, this free app featured ads from different retails that could be searched through store or category.
To read more about Black Friday social media marketing, click here.
Monday, November 28, 2011
In recent years, PR professionals has felt that this definition is not all encompassing or sufficient enough to inform the public of what PR practitioners do. This is primarily because since 1982, PR has done a 360. In 1982, social media did not exist. Now, it plays a major role in PR strategies and tactics. In response, PRSA has decided to redefine public relations by starting the "Public Relations Defined" initiative. Public relations practitioners are welcome to send in their definition of public relations in an effort to put out a more standardized definition.
If you would like to submit your definition, PRSA has suggested that you phrase it in the form of they [DO WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE] and fill out The Definition of PR Submission Form. Good luck!
Sunday, November 27, 2011
The first step in “making it” in the business of fashion PR is to obtain a fashion-based internship. This can include working in a clothing store or working under a designer, the latter being more difficult to acquire. A great advantage you can have when entering the fashion PR industry is having attended a fashion school such as the Fashion Institute of Technology or the Laboratory Institute of Merchandising, both centered in Manhattan, NY. Although attending a fashion institute can give you a leg up in the fashion world, any school you choose to enroll in will not be overlooked just because it is a "regular" school. Because it is such a competitive job market the more hands-on experience in the fashion world you have, the better chance you have at obtaining a job in fashion PR.
Many in the PR industry say that it doesn’t matter where you work on account of the varied roles PR practitioners fill. However, for such a specified area like fashion PR, it is to your best interest that you land a job in one of the five major fashion capitals of the world; New York, Milan, Paris, London, or Japan. By doing so, not only will you be introduced to different cultures but you will also be able to understand how fashion revolves in different parts of the world. A lot of fashion is about the glitz and the glam, but as a multi-billion dollar industry it is also about business. Most importantly, remember why you are working so hard to do what you are doing; it is because of your love for fashion and communicating with others that you have decided to enter such a competitive, commanding, and innovative job market.
Best of luck to all of you choosing to enter this amazing field of work!
This guest blog was written by PRowl Public Relations staff member Jummy Temidayo.
Saturday, November 26, 2011
Of course, no one is recommending that you skip your classes. You are paying good money for a college education but it made me question, what exactly do you get out of college classes and what exactly will get you a job? Below are some benefits to seeking higher education:
1. A higher paying salary. On average, those who earn a college degree typically earn a higher salary. So while that ‘chemistry of wine’ course may seem completely inapplicable to your career aspirations, it will lead you to that degree, proving to be worthwhile in the long run. Also, try to make these ‘inapplicable’ courses applicable. Network with other students in your class and impress your professor for a recommendation in the future.
2. Job availability. Even in today’s gloomy job market, holding a college diploma augments your chances of finding a job over a high school graduate. As public relations and communication students we are even more likely to find a job because we are so diversified in what we learn in college and what our responsibilities can, and will, include.
3. Internships and career events. Your college’s career days and internship experiences will put you in touch with real-time markets and companies, giving you the hands-on kind of knowledge that will give you a push into the “real world” post-graduation. By taking advantage of these opportunities, you will be able to schedule classes and decide what organizations to join accordingly.
4. Networking opportunities. Your college will bring you into contact with a diverse number of professionals. They will include your professors, adjuncts, speakers, and advisors. You will not only be able to use them as references and ask for recommendations, but for most of your professors, this is their full-time job and they want to see you succeed.
5. The social aspect. While college is a place of academia it is also, in a sense, an institution of socialization. College helps you to ‘come out of your shell’ and learn how to develop into the social butterfly that we all can be. Socializing is a very important aspect, and requirement, for a public relations student and professional. This is your time to network with other students at your university or other young professionals outside of your current networks.
Again, don’t skip your classes. Instead, self-evaluate what you have been getting out of your classes and make sure that you always strive to get your money’s worth to best suit your career aspirations. Your classes should work for you and serve your education needs.
How beneficial have your classes been? What will you do to make sure that you are getting the most out of your college classes?
This guest blog was written by PRowl Public Relations staff member Cori Shearer.
Friday, November 25, 2011
Launched last year by AmEx in the hopes of developing a stronger connection between consumers and their local mom and pop shops, the new shopping holiday has generated a large deal of support from the online community through sites such as Google+, Facebook and Twitter.
The Small Business Saturday Facebook page has over 2.5 million likes and although #BlackFriday is still the top trending topic on Twitter, the hashtag #SmallBizSaturday has only continued to grow in momentum.
Thanks to American Express' efforts, it has been reported that small business merchants saw a 28% sales increase from the previous year and according to The Small Business Saturday Consumer Spend Survey 2011, it was shown that 61% of consumers plan to shop at a locally-owned store on November 26, equating to roughly 89 million people.
American Express has urged small business owners to take part in the social media push by encouraging them to:
- Create Facebook Ads — American Express gave away $100 in free Facebook advertising to the first 10,000 business owners to sign up. For small businesses that don’t yet have Facebook pages, American Express provided a tool that to walk them through the Facebook page creation process.
- Video Tools — Google teamed up with American Express to help create personalized business stories on YouTube.
- Twitter Follow Button — Small business owners were shown how to make sure that their business website included a Twitter button to allow people to easily follow then.
- Check YourBuzz — YourBuzz is a service that helps small businesses reach more customers by enabling them to view and respond to customer reviews and online mentions all from one place.
As an avid supporter of small, locally-owned businesses, I am incredibly excited to see the increasing momentum of the newly-created shopping holiday, especially with the help of a well-organized and implemented social media campaign. What are your thoughts on #SmallBizSaturday and its use of social media? Let us know!
To read the rest of the article, go here.
Thursday, November 24, 2011
Today is a day to give thanks. On behalf of PRowl Public Relations, I would like to thank everyone who has helped this firm out along the way:
- Staff Members: PRowl would not exist without the hard work and perseverance of its wonderful staff members. Thank you all for your commitment to the firm!
- Executive Board: PRowl’s executive board has been instrumental in our firm’s success. Members of the executive board edit work, manage the blog and lead the firm forward every day. Thank you!
- Clients: PRowl’s current and past clients provide opportunities for our firm to grow, learn and thrive. Thank you for your patronage and support!
- Past Members: Your dedication to the firm has not been forgotten. Thank you for helping to build an amazing firm!
- You: PRowl would be nothing if it wasn’t for you, our supporters! Thank you for visiting our blog and be sure to keep an eye out for some exciting news coming soon!
Thank you and have a great Thanksgiving!
Wednesday, November 23, 2011
Tuesday, November 22, 2011
- Do your homework. If you are really interested in a company, how would you know without research? Learn about their clients, look through recent news articles they have been featured in, even research their employees on LinkedIn to see what projects and daily tasks are involved with the position.
- Measure your success. If you did something great, let them know! It could be anything from increasing a website's traffic by a certain percentage, or one of your blog post's getting the most views for the day. If you have tangible evidence of success it really makes a difference as opposed to just stating things that you did on a resume.
- Utilize your network. Even if they are family friends, let everyone know what kind of job you are looking for. You never know which one of your connections will come through.
- Show off your work! Make sure that you have a portfolio of your best work on hand, or consider making a personal website with these documents that employers can easily view.
- Be active in your interviews. Don't look at them as an interrogation, you are trying to create a professional relationship with this person, so be prepared to ask questions to them as well that can help you learn more about the position.
- Practice. Try to anticipate the tough questions that they will ask you. Some examples could include having to explain a tough situation that you were able to work through, what is your biggest weakness, etc.
Monday, November 21, 2011
- Provide enough information so that the person you're pitching to won't have to go out of their way to research your event, but at the same time won't yawn at the sight of your 3 page long release.
- Language matters, every word can carry a different meeting so tread carefully to ensure that you sound excited while at the same time professional.
- Pitching, now this one had me kind of confused. What is pitching? Am I supposed to just reiterate what I said in the press release, because that's what the purpose of it is, right? To get someone to cover your story? Well, no, not exactly. A pitch is what you will include before your release, and basically entails why your story should be picked up and how it will be beneficial to whoever is receiving the release.
Sunday, November 20, 2011
Their Twitter pages were full of creative hash tags and retweets of PR-related accounts. Their LinkedIn accounts were full of useful information and appeared to be completely professional for being mere college students. Their personal blogs were also a great asset in which they wrote creative posts that could potentially get them noticed in the world of PR.
So I decided I needed to step my social media game up. First, I made a Twitter. I tried my best to follow every PR-related Twitter account and to stay up to date on recent events. In an effort to broaden my social media horizon, I most recently signed up for a LinkedIn account. After I signed up however, I was completely lost! The first part of making a LinkedIn is to make a headline. I asked myself, what is a headline? How do I make mine stand out above the rest of PR students’ headlines that a potential employer could search? So I decided to trust my handy dandy search engine Google to help me learn more about LinkedIn.
The article, 4 Easy Tips for Writing a LinkedIn Headline that Sizzles, from Wilkes Business Solutions focuses on the following four pieces of advice about LinkedIn headlines:
Tip #1: Make your headline keyword rich.
LinkedIn is searchable, so you have to utilize keywords in order to be found. Decide what your personal brand statement is, choose some appropriate keywords, and make sure they end up in your headline.
Tip #2: Let visitors know who you are and how you can help them.
You want to include three components to convey this information to visitors. You want to let them know what you do, who you help, and how you help them. If you are struggling with this, you can use the formula provided here and tweak it from there as inspiration hits you. I am a (what you do) and I help (who you help) by (how you help them).
Tip #3: Capitalize the first letter of your important words to draw attention to them.
Using formatting conventions can help make your work catch a reader’s attention and, in turn, remember you. Because you can’t bold or underline the things you want to stand out in your LinkedIn Headline, you can use capitalization to help you achieve this same result.
Tip #4: Log into LinkedIn, click on edit profile, click on edit name, scroll down to headline, and rewrite your headline.
Take five minutes to log into your LinkedIn profile and change your headline. First impressions are always the most important, and you could be making a great first impression on LinkedIn visitors in a matter of minutes.
Are you new to LinkedIn? Or maybe just looking to add some “sizzle” to your established account? Let us know!
This guest blog was written by PRowl Public Relations staff member Kaitlyn Sutton.
Saturday, November 19, 2011
Using social media is a simple way to build a brand without having to invest significant time and resources. PR and marketing agencies can reap many benefits from establishing a brand through social media, including connecting with consumers and interacting with other professionals in the field. When PR and marketing companies begin to brand themselves through social media and establish a following, it is easy to find ways to capitalize on it. The fact that a company has the potential to reach millions without spending any money is a huge advantage, especially to non-profits. The Greater Philadelphia Tourism Marketing Corporation is a great example of a company that has branded themselves extremely well through social media. They maintain a constant interaction with their over 21,000 followers on Twitter and the 97,130 people who “like” their Facebook page. They’re With Love, Philadelphia XOXO image has become instantly recognizable with the help of their effective use of social media.
It has become increasingly more crucial for agencies to have an interactive, successful blog. Blogs are one of the best ways for companies to build a solid reputation and market themselves efficiently. Blogs have affected the PR industry tremendously, giving PR professionals an outlet to promote not only themselves, but their clients, products or ideas as well. It has been proven that those organizations that are actively blogging communicate with their audience much more effectively than those that do not. GPTMC has won numerous awards for their blog, and is a great example of how PR and marketing companies can utilize blogging to their advantage. Check it out at http://www.uwishunu.com/.
So what does all of this mean to prospective PR professionals? The use of social media has undoubtedly shaped the way future employers go through the hiring process. Building a personal brand is just as important as building an agency brand. Companies will be looking at prospective employees’ use of social media, their following, and the content that they display. Blogging, tweeting and personal branding are now just as important as flawless writing and verbal skills. Social media has shaped the PR and marketing industries forever, and effective use of it is certainly a step in the right direction for students going into the field.
This guest blog was written by PRowl Public Relations staff member Kaitlin Tully.
Thursday, November 17, 2011
Temperatures across the northeast may be unseasonably warm, but a few Republican presidential candidates seem to be experiencing a bit of brain freeze. Both Rick Perry and Herman Cain publically dropped the ball in the last week; resulting in another big drop, this time in the form of poll numbers.
It all started last Wednesday, November 9, when Texas Governor Rick Perry blanked on the name of the third government agency he would give the ax to once in office.
“Three agencies of government when I get there that are gone: commerce, education and the um, uh… what’s the third one there? Let’s see…” Perry stumbled and turned to Ron Paul, who helpfully offered to send the Environmental Protection Agency to death row. When pressed by the moderator, Perry stumbled again, “I can’t, the third one, I can’t... Oops.”
Perry took a big PR hit from his “oops” moment. A recent Washington Post/ABC poll shows that 42 percent of Republicans view Perry in a favorable light while 38 percent now view him unfavorably. Only four percent of perspective Republican voters say they would vote for Perry in the primary.
Herman Cain faired equally poorly in the past week. Cain stumbled his way into a foreign policy gaffe just as he distanced himself from the litany of sexual harassment allegations against him. When a journalist asked him if he agreed with President Obama’s response to the rebel uprising in Libya, Cain responded: “Okay… Libya…” He then paused for a full ten seconds, tried to get his bearings and ended up failing miserably. He offered lukewarm response well two minutes after the question was asked and came out of the interview looking very rusty on foreign policy. A recent CNN/ORC poll puts Cain’s support down to 14 percent, well below that of Mitt Romney and Newt Gingrich.
Josh Gordesky wrote a piece for Ragan.com offering some helpful advice to prevent these Rick Perry/Herman Cain brain freeze moments. His three preventative measures to combat temporary amnesia are to take good notes, practice at least three times and to take some time to visualize yourself speaking in front of an audience before you go live. These are wise words of advice for anyone speaking in public, when presentation and memory is crucial.
Only time will tell if these two candidates can make up for the ground they lost this week. Rick Perry and Herman Cain need to take some time to really learn their positions, policy proposals and current events to have any chance becoming a frontrunner again.
Wednesday, November 16, 2011
Tuesday, November 15, 2011
- Before the news of the grand jury investigation was made public, no official statement was made by Penn State until Sandusky was officially charged on November 5th with 40 accounts of sexual abuse against minors.
- As tensions began to increase surrounding the case, (former) President Graham Spanier canceled the school's weekly football press conference without informing Joe Paterno, or giving a reason behind his actions. Both this lack of communication and lack of honesty are not a good way to maintain credibility.
- Joe Paterno made a personal statement explaining his intentions to retire. Unfortunately, he should not have made any comments to the media without legal counsel first, which ultimately led to him becoming the face of the scandal.
- Not even a day after this statement, the Board of Trustees announced that Paterno and Spanier would be relieved of their duties, effective immediately. As if they needed more negative attention, students responded by rioting on campus, with a news van turned on it's side among other vandalism.
- Sandusky's ironically named autobiography, "Touched" is still in the bookstore, and he and athletic director, Tim Curley are still receiving state-funded pensions.
What would you have done if you were representing Penn State?
To read more details about the scandal, refer to Roy Burton's article.
Monday, November 14, 2011
- Who needs to hear your message? Suppose the client you're representing deals with housewares. You probably wouldn't be pitching to sports or business journalists, right? Think about who uses your client's product and frame your plan accordingly in order to reach the highest volume of potential outlets.
- Who are the influencers? Going along with the housewares example, if your target audience is comprised of stay-at-home moms, who will they look to for advice on what products to buy? Think logically; stay-at-home moms spend most of the day at home with the kids, so they have the computer and the TV at their fingertips. Mommy bloggers, for instance, are huge on the web. Mommy bloggers primarily write reviews on products they've tried and trusted, so pitching to them will hit the nail on the head, so to speak. Put yourself in the footsteps of your target audience, who influences you the most, family, friends, teachers, celebrities, talk show hosts, etc.?
- Who has the greatest impact on the business's outcome? Who will dictate whether your campaign or strategy succeeds or fails? Is it the media, consumers, or the influencers? Keep these in mind when you are laying down the foundation of your plan, and target the best way to cater to each game changer.
Sunday, November 13, 2011
Ever since I could remember I wanted to work in the fashion industry. I’m not too sure if it is because of the fast-paced environment, the different roles you could play, or just my undying love for the art that is fashion, but I knew I wanted all of it, and when the opportunity of a marketing internship at Urban Outfitters arose I knew it was my big break, and I couldn’t mess it up.
So how did I do it? Well, I remember taking a marketing course at Saint Joseph’s University before transferring to Temple University and there was a book which went along with the course called, Brand You, which was written by a professor at Saint Joseph’s University, Kim Richmond. I turned to this book for guidance through out the entire process. It helped me with every aspect, from branding myself to mastering my cover letter and resume, to even preparing for the interview.
First, when I found out about the internship I did as much research as possible about what it entailed, even before I wrote my cover letter! I printed out the job description and picked it apart piece by piece. Understanding the company’s history, researching the job requirements, and getting to know their website inside and out. This wont just help you be prepared for what you’re going to be asked in the interview but it will also help you personalize a cover letter specifically for the internship, which brings me to my next step.
Crafting the perfect cover letter and resume is the next action that should be taken to get that interview. Your cover letter is your opening of who you are and why you deserve the internship which you’re applying for. Let whoever is reading your letter know you have done your research about the company and role while telling them about yourself. Same thing with your resume, make it your own and brand yourself for the job you want, this is the first thing your interviewers are going to know about you.
Okay, so now you landed a face-to-face interview, which is the scary part. A thousand questions running through your mind, “What are they going to ask me?” “What should I ask them?” “What should I wear?” This is normal, don’t worry, you never know what is going to happen, but you could prepare, trust me. When you researched the company and analyzed the job description, a majority of the questions they are going to ask you is going to be regarding the internship. Along with the questions that they ask you, you should also be ready to ask them questions as well, but these questions are ones that usually will come up during the interview, so pay attention! Knowing what to wear to the interview is also crucial, believe me. Not every internship you’re applying for is going to be business professional or casual, I’ve had those internships but my internship now, with Urban Outfitters, isn’t and I figured that out by simply asking the HR college recruiter what the dress was.
Now you’re in the homestretch, you had your interview and you left the building, but its not over yet. A thank you note is one of the most important parts of an interview, and most people forget this part. Everyone you met with during your interview, and your HR recruiter, had to take time out of their busy schedules to talk to you, and that isn’t easy. A simple email saying thanks for the opportunity and letting them know you are here if they have anymore questions will remind them who you are, if they met with multiple candidates, and give you a better chance of landing the job.
The final advice I have is to be confident! There is nothing more assuring than believing in yourself and knowing that you could do it. So go out there, find your dream internship, and go for it!
Saturday, November 12, 2011
1. Be sure the client hears the news from you first. Having them learn about it through a Google alert sent to their inbox, or an email from an old friend should not happen.
2. Deliver the news promptly. Let them know what happened right away. If you landed them on The Today Show you would call right away. The same is true when their interview is cut from the front page New York Times article, and in its place is a quote from their largest competitor.
3. Pick up the phone. Don’t send an email or worse, a text. They need to hear from you what happened. If all attempts to contact them via phone or in person fail, then, only then, is it okay to send an email (first explaining that you tried to reach them before sending the email).
4. Give it to them straight. Don’t try to make the situation sound better than it is. You’re not going to fool them anyway. Be direct and don’t beat around the bush.
5. Propose your plan of action for dealing with the issue at hand. It’s important that you have this formulated before you call your client. Determine what your next steps are, how you’re going to move forward and if possible, fix the problem. Although it’s likely that your client is going to be pretty upset, presenting a possible solution can reassure them that you’re a professional who has been through this before. This is not the end of the world.
Next time you find yourself in a tough spot, quickly refocus and create a proactive plan to counteract the damage. Make sure your client hears the bad news from you and tell them immediately. Call your client directly, informing them of the bad news or better yet, tell them in person. Do not fabricate the situation, give them the straight facts. Respond to their frustration with your plan, ideally offsetting the negative with a positive.
What do you do when you have to tell a client something they do not want to hear, what tools help you bring forth the bad news?
Friday, November 11, 2011
The article, 3 Off-Beat Resume Tips That You Should Know from MBA Highway focuses on the following three pieces of advice:
Choose your keywords carefully
Here’s a fun fact: your resume is read by a computer long before human eyes see it. HR reps can only handle so many applications at a time. If that number gets too high, they turn to ATS (Applicant Tracking System) to sort out the bad resumes in a batch of good ones.
The problem with ATS is that it only combs though hundreds of resumes flagging those that use the very best keywords.
Keywords can be found in the job posting itself, as well as industry-specific social networks. Additionally, using “present” language like “currently” and “recently” tell the software you’re up-to-date and relevant.
Think like an employer
The job search process is very self-involved. After all, as a job seeker, you’re thinking about you, what you want to do, where you want to work, and why someone should hire you. This is totally fine, except for the fact that employers think it’s all about them for the same reasons.
When you submit a resume that’s all about you, the employer has to work harder to figure out how it can be all about them. Think of yourself as the employer convincing themselves that a candidate is a good fit as you write your cover letter and resume. You’d be surprised how different your resume looks afterward.
Chances are, your resume will get about 30 seconds to a minute of an employer’s attention, if it makes it through the ATS. That’s not very long at all. If you want your resume to leave a good impression, it’s up to you to guide their attention to the most important parts.
Format your resume so that the most important points are most visible. Bold key words, change the font size… Whatever makes valuable information prominent.
What do you think about the tips shared in this article? Are there others that you would recommend? Let us know!
Thursday, November 10, 2011
So, what exactly is social media? Social media refers to web and mobile technologies that foster instant, interactive dialogue between peers, organizations, companies, and public figures. Social media creates networks of people who share common interests, backgrounds, beliefs, attitudes, and values. Recently, social media has been an integral part in organizing everything from Saturday night parties to democratic movements.
Here are three key tenants of proper social media use:
- Play nice. Treat your fellow digital citizens how you would like to be treated. Respect the opinions and privacy of others, limit cursing and be as helpful as possible.
- Be interactive. The “social” in social media is there for a reason. Social media is perfect for exchanging ideas and networking, don’t waste the opportunity by setting up excessive privacy filters.
- Personal, not private. Everything you say online is public and permanent. Social media is a great personal tool; just don’t post anything that you wouldn’t want a future employer or your parents to see.
Wednesday, November 9, 2011
The breakdown from The New York Post is as follows:
Payments they received
$15 million plus profit for four-hour, two-part wedding special on E!
$2.5 million for exclusive photos with People magazine
$300,000 for exclusive engagement announcement with People
$100,000 for exclusive rights to bridal shower with Britain’s OK! mag
$50,000 to have bachelorette party at Tao in Las Vegas
$15,000 to $20,000 Hansen’s Bakery wedding cake
$20,000 Vera Wang wedding dress and fittings
$40,000 for two more Vera Wang evening dresses
$400,000 in Perrier Jouet Champagne
$150,000 in hair and makeup for photo shoots and TV “home video”
$10,000 in Lehr & Black wedding invitations
And the ring…?!
$2 million 20.5-carat engagement ring and $1 million wedding bands by jeweler Lorraine Schwartz. The amount they paid for these items hasn’t been revealed, but it’s much less than their worth.
As shown above, it pays to be a reality TV star that has an enormous following and an established brand, but with all knowing anticipation, was Kim K’s wedding just a fish for fame and a way to gain a little extra cash? Or is this just a failed marriage over-analyzed? What are your thoughts on celebrity PR stunts?
Tuesday, November 8, 2011
Focus on your objectives when engaging in conversation with your audience and always keep in mind the brand you want to promote with every post. Whether you are an individual, or posting for a company, it will be beneficial to create a social media policy. This way everyone will be on the same page, and messages will remain clear throughout posts. Create boundaries with your social media interaction, and only participate in conversation if it is appropriate with the objectives you have established.
When you are initiating conversation, don't just push information on your audience. Make your content interesting and engaging to encourage their participation. For companies it is smart to drive traffic back to the main website so that their audience knows where they can get an abundance of information at one place. For individuals that have their own website or blog, they would take the same approach.
After you have started to establish your presence on social media sites, monitor your viewers, who is engaging in conversation, and how often. When you first start out don't bombard your audience with tons of posts, keep it simple and frequent to gradually build up legitimate, credible sources for your followers.
Do you effectively use social media? Which outlets generate the most conversation?
Monday, November 7, 2011
- Put a face on your topic: Connect the subject of your speech to your audience; give them a reason to listen to you or empathize with your call to action. In my case, I told a story of someone who was affected by my topic. Not only does this serve as an effective attention-getter, it also helps your audience to remember your speech over a run-of-the mill informational presentation.
- Take your time: You want to respect your audience's time and get your speech over with. However, if you rush through your speech so fast that you garble your words and neglect to emphasize key points, you will have defeated your purpose. Slow and steady wins the race; pace yourself and make it easy for your listeners to understand the important areas of your speech by both physically and vocally stressing your words.
- Don't rely on your PowerPoint: My teacher stresses this, use your visual aid, but don't depend on it. You should definitely interact with it, show pictures, videos, main points, etc. but try not to read straight off your notes. By declining in your extemporaneous mode, you will lose your connection with your listeners and fail to communicate your points.
Sunday, November 6, 2011
What comes to mind when you think of an effective and successful leader? Most answers would include organized, strong public speaking skills, ability to motivate, and approachable. Each of those is important, but what about other skills like humility, listening, and face-to-face communication?
Humility is often a skill that many successful people do not possess. It is especially difficult to lose that “rockstar” attitude and be brought back down to earth. For leaders, humility is about admitting your shortcomings as a leader (and person sometimes too) and seeing how those weaknesses effect the group. A Forbes article states “Great leaders, like great parents, will grit their teeth and accept the painful reality that they are almost always the reason something is awry in their organizations. They’ll accept the pain of being humbled and set themselves on a course of correction.” The organization as a whole will improve because a leader is willing to sacrifice his or her ego.
As a young leader, I am often talking about plans, strategies, and assignments for my account. While it is important to be an articulate speaker, listening is also extremely important. Our society has become proficient in relaying messages and persuading audiences. But, the art of listening negates all of that. Instead, it is simple, focused attention on the speaker to find out their intentions, goals, or even fears. Listeners should actively ask questions in order to fully understand what the speaker is saying. Listening skills and face-to-face communication are complimentary, lost leadership traits.
What are other lost leadership traits? How should leaders better develop these skills? Let us know!
This guest blog was written by PRowl Public Relations staff member Alex Crispino.