Sunday, August 31, 2008

Women in the Workplace

Living in this day and age should mean that men and women are treated equally in the workplace...right? Well, not always so.

In this NY Times article Hannah Seligson finds herself doing excelling in college, and then having a difficult time in the working world due to gender barriers.

When will this end? Why is this happening? When do you think it will stop?

Friday, August 29, 2008

Keep on Tippin' On

So yes, I concede- I am an avid Perez Hilton reader. Call it my guilty pleasure. Well today, while checking up to make sure not another celeb has turned up pregnant or in rehab, I saw the headline “Waiters/Waitresses: Head to Philly!” Obviously, I read on.

Turns out, according to, “although 75% of surveyors cite poor service as their main complaint, Philadelphians are the most generous tippers in the nation, leaving 19.6% versus the countrywide average of 19.0%. In comparison, diners in New York City tip the average 19.0% and in Los Angeles they tip 18.4%.”

Way to go fellow Philadelphians!

Finally, some good coverage on Philadelphia! I believe we were named the most dangerous place to drive, and oh yes, my personal favorite- the ugliest city, but at least we have some courtesy at our diners and Steven Starr’s to leave some chunked change on the table! Take that Mr. and Mrs. 19% NYC.

Thursday, August 28, 2008


In deciding what to write today for my blog post, I realized this morning I could not ignore the significance of today.

The dates, August 28, 1963 and August 28, 2008 will combine the dreams of a civil rights hero with that of a determined state senator. Today is the 45th anniversary of Dr. Martin Luther King Jr.’s “I have a dream” speech, and tonight, Senator Barack Obama will accept the Democratic presidential nomination. For the first time in our nation’s history an African-American will be on the presidential ticket representing a major political party.

All things aside, Republican, Democrat, Independent or Undecided, this is a monumental moment for our country.

Congratulations America!

Wednesday, August 27, 2008

Temple University's Welcome Week

Classes start for Temple on Tuesday, Sept. 2. The new freshmen are finally moving in and a lot of things are happening around campus, including a lot of PR.

This week is Temple's Welcome Week, where events are happening all around campus for new students to take advantage of and get to know their way around campus. Today and tomorrow student organizations from Temple will have tables set up to get the word out about themselves and gain attention of new students so they can get involved. We had a table that combined PRSSA and PRowl Public Relations and a good amount of people stopped by and asked for more information.

It's great to get involved in programs around campus, and having tables set up in a heavily populated area is great PR for every organization. Look for events like this and take advantage of them. It's a great way to get your name out there and gain more interest and popularity to the public!

Tuesday, August 26, 2008

Center City's Restaurant Week

Today I received three separate notifications about the upcoming Restaurant Week in Center City. One was a brochure placed on my refrigerator by my roommate, another was an email from Campus Philly and the last was an email from Philadelphia's Center City District. So naturally, my roommates and I started browsing through the 100+ restaurants all over Philadelphia that participate in Restaurant Week, so we could find the perfect one to go to!

For those who don't know, Restaurant Week is a designated week where places all over Philadelphia offer a three-course meal for $35 (tips, drinks, and tax not included.) During the week, restaurants are jam packed with college kids getting away from cafeteria food, Philly natives trying out new places and the people who want to go out for a good time! Even though $35 is probably more than most college kids spend on food a week, it's a great opportunity to check out trendy restaurants in the city, eat great food and spend a lot less that you would on any other night.

After reading Jaime's post about Tiffany & Co. and their great customer service, I immediately connected it with Restaurant Week. Even though places are offering certain dishes for much less than usual, what they are getting in return is well worth it. While we get a night of good food and good times, restaurants get a whole week of booked reservations and full houses. They give a little, and get a whole lot!

Monday, August 25, 2008

Now that the Olympics are Over...

What were your favorite moments from the 2008 Summer Olympics?

Metro compiles a list of the top 10 best and worst moments here.

Do you agree, disagree?

I personally agree with their #1 best moment:

"Michael Phelps. He's kind of good. Eight for eight, and newfound world fame."

Is something missing from this list? Let us know what you think by commenting below.

Sunday, August 24, 2008

Blogging and Politics

This election year is very important. What's even more important to the candidates is including bloggers as a crucial part of their campaign.

Bloggers are the new journalists. Blogging is the new journalism. No longer do you need to work at a newspaper to state your opinion for the public to read. Now, everyday Joe's can place their opinions places where millions of people will read them.

Senators Barack Obama and John McCain understand this. That's why the RNC gave out credentials to 200 bloggers to attend the Republican National Convention to,

"Get Senator McCain’s message out to more people.”

Obama's camp is taking similar measures, and had also handed out blogging credentials.

Most people don't get their news from conventional sources anymore. Newspapers aren't the only place people can go to, to find out the latest news.

Personally, I read Twitter several times a day, and get quite a lot of news from the people I follow. Many others also rely on blogs for their news, so not including bloggers this election season would be a bad decision for both candidates.

It's amazing to me that in four short years, since the last election, so much has changed. The world of social media has evolved, and politics are evolving to include these new phenomenons, while still embracing the old.

Friday, August 22, 2008

Tiffany & Co., #1 in Customer Service

So, I have been meaning to buy jewelry cleaner lately, because well- my jewelry is getting obnoxiously dirty. I got out of work early today (yay, Friday!) so I decided to walk around the corner to Tiffany & Co. I walked upstairs to the luxurious customer service center. With two other people in front of me, I sat in their very comfortable chairs for no more than 10-15 minutes.

When it was my turn I asked for their silver cleaner, and the attendant picked up the "Tiffany's blue" box and placed it in a "Tiffany's blue" bag. As I got out my credit card to pay, she says "No, I would like to give this to you for waiting so patiently." After I promised her it was not a long wait she insisted I take the jewelry cleaner at no charge.

Although the jewelry cleaner was not expensive, and would not come close to denting their very lucrative business, I walked out with a good feeling. My entire trip home all I could think about was how nice the woman was and how I will never buy jewelry anywhere else because of their excellent customer service. Even though I did not show any agitation while waiting, Tiffany & Co. knows how to treat their customers, and it is why they are such a reputable company.

Customer service is a company's most effective tool, and Tiffany & Co. sure knows how to use it.

Phelps not a "Champion"

“Wheaties- The Breakfast of Champions?” Obviously not for Mr. Michael Phelps. Past athletes who have represented the General Mill’s cereal include: Michael Jordan, Lou Gehrig, Babe Ruth, Mary Lou Retton, Tiger Woods, Cal Ripken Jr., Walter Payton, John Elway, Jackie Robinson and the 1980 U.S. Men’s Olympic Hockey Team, among many others.

I would be honored to be in a category with such sports heroes, but Phelps must have had something else in mind. Do I see money symbols in his eyes?

Phelps is catching a lot of flack for his choice to promote the sugar-coated flakes. The Children's International Obesity Foundation had this to say: “As a role model and Olympic hero to America's children, Michael Phelps -- and all athletes and celebrities -- are asked to reconsider any connection to substances suspected as agents of obesity, including sugary cereals, soft drinks and other foods with refined carbohydrates, saturated fats, trans fats and high fructose corn syrup.''

Wheaties vs. Frosted Flakes

Should Phelps let money talk, or should he care about the health of USA’s children. You decide.

Thursday, August 21, 2008

The iPhone craze… about to dominate college campuses too?

It seems like there is always talk about Apple and their amazing iPods or iPhone in the news. So today, when reading the New York Times online, it was no surprise to see Apple in the headlines yet again. This time, however, it was about colleges and universities offering students the pocket-sized technology do-it-alls. In my opinion, I think it would be great if Temple University offered students iPhones. Of course, students are still responsible for paying plans, but there really could be many benefits to having more technology at our fingertips. Instead of lugging our laptops to class we would be able to access the internet, e-mail and valuable information at all times. Apple has not publicly commented on which institutions have committed to bulk orders for students, but schools such as Duke University and University of Maryland have shown interests in Apple technology and products before.

There is no doubt society is more technology concentrated; just look at Temple’s own Tech Center! Even though critics and professors may be weary of students and the distractions of technology, perhaps it is time we embrace it. iPhones and iPods for everyone!

Check out the article...

Wednesday, August 20, 2008

August Feature Story

We completed our last summer feature story for the Philadelphia Sports Training Center's website entitled: The 2008 Inaugural Season. We give a summary of the Passing Football League's (PFL) first season and discuss what the future holds for the PFL.

*Photo courtesy of

Tuesday, August 19, 2008

What Do Your Friends REALLY Say About You

As if it isn't scary enough that your future employer can search for you on Facebook, and possibly find something that you don't want them to see, it is getting even scarier. In this article on MSNBC, it reveals how contacts on social networking websites, such as Facebook and LinkedIn, are now being used for job references! Some employers use a person's contacts on social networking websites to get dirt on them. It makes you wonder if all of the people on your own friend list have only good things to say about you, right?

“The old days of a page with three references and three phone numbers on it that you controlled are over,” says Jennifer L. Berman, an HR attorney with consulting firm CBIZ in Chicago. “With these networking sites, you’ve opened up your rolodex for the whole world to see."

Later on, the article gives tips on how to maintain a glowing recommendation, even if it isn't on paper:

  • Add anyone you don't want your employers contacting to a private list.
  • Take advantage of tools on your favorite website that allow you to add recommendations to your profile, so your employer doesn't search for one.
  • Don't add too many recommendations from friends that you don't have a work relationship with. This could cause your reference list to look like the people you partied with in college!
  • Don't give recommendations to people you don't feel are qualified - this could damage your own credibility.

Social networking pages have many advantages - just think of how much we use Facebook and Myspace for clients within the firm! But just like anything else, good things can go bad. By keeping these things in mind, you can stay connected AND keep good face with future employers!

Monday, August 18, 2008

How to Promote Your Blog

You already know that having a blog is a great PR tool and something that employers love to see on a young professional's resume.

Now, the problem is. No one is reading your blog. How can you promote your blog and get people to read it every day?

The following tips are things that PRowl Public Relations has done to promote our blog.
  • Post regularly. Daily is really preferable. If you are keeping your blog current and interesting, people will be more likely to bookmark it, or subscribe to the RSS feed and come back day after day.
  • Read other blogs! It's so important to keep up with other blogs within your field, and get to know the other bloggers. Start out by reading their blogs, and commenting when you feel it necessary. Then, send an email to the blogger expressing how much you enjoy reading their blog, and sending them your link letting them know they might be interested in reading yours.
  • Join Twitter, and write updates with a creative headlines about your latest post with a link to your blog. That way, the people who follow you might click on the link and find themselves interested.
  • Send out an email to your University's PR listserv, so that other PR students can read your blog.
Keep in mind that we are still learning and promoting, so if you have a suggestion feel free to leave us a comment!

Saturday, August 16, 2008


Check out this interesting NY Times article about a Mommy, Heather Armstrong, who created a living out of blogging.

J.C. Penny, Walgreens and Crate and Barrel all advertise on her site, hoping to reach Armstrong's 850,000 readers.

Ah, the power of blogging.

Friday, August 15, 2008

$900 Million Worth It?

Absolutely. NBC Universal, a unit of General Electric Co., paid about $900 million for the rights to broadcast the 2008 Summer Olympics in Beijing, China across its broadcast, cable TV and online outlets. Many thought the risk was high, but NBC is proving them wrong.

Not only are the ratings gold, so are the advertisements. Going into the games NBC had sold more than $1 billion in ads, and have sold $10 million more since Monday, August 11.

Their one-man marketing machine? Michael Phelps. As a victim of OOD (Olympic Obsessive Disorder), I find myself hearing more about Michael Phelps (to my delight) throughout the broadcast than the event going on! They pump up his race(s) all night and you find yourself sitting in front of the TV nervously waiting for his 6’7” wingspan to hit the pool.

NBC saw a TV viewing peak on Sunday night, August 10, for the explosive, much talked about 4x100 mens’ relay. Up from 70.1 million on Friday, August 8, the jump-out-of-your-seat inducing relay brought in 107.3 million viewers across the US.

I know I will stayed tuned, making NBC’s $900 million investment worth it - will you?

6 gold down, 2 to go!

Thursday, August 14, 2008

Buffett invests in PR

Since my recent infatuation with the company Bloomberg, I was reading a feature article about Warren Buffett in their magazine. Interestingly enough, I came across mention of Cathy Baron Tamraz, president and chief executive officer of Business Wire. For those of you who don’t know, Business Wire is an organized news distribution system, one of very few companies, which transmits news releases, photos and other multimedia contents to journalists, professionals, and other authorities, including the general public worldwide. As an exclusive third-party content provider, they also affiliate themselves with major news agencies, companies and organizations in more than 145 countries, in over 45 languages. Oh and if the name Warren Buffett doesn’t stick out either, he is a more than notable investor. Forbes magazine ranked him the richest person in the world; his company Berkshire Hathaway, sets his net worth at 62 billion dollars. (I suggest googling him, he’s a guy worth knowing about.)

Anyways, I was surprised to find that Warren Buffett bought Tamraz’s company for “more than several hundreds of million dollars,” as she says. Understandably, I can see the appeal Mr. Buffett saw in her company, which encounters only one other major competitor, the London-based company, PR Newswire. Notably, Business Wire delivers “250,000 news releases a year to 25,000 corporate clients around the world,” while it also generates “more than $215 million in sales.”

I found the article online as well, so you can read more about Mr. Buffett’s impressive undertakings.

Wednesday, August 13, 2008

Eco-Friendly Olympics?

It's been all over the news: the air quality of China. According to a study done by Steven Packham, from the Utah Division of Air Quality, three days in China is the equivalent of spending an entire month in Utah. (Utah's air quality around the Wasatch Mountains is very poor and loaded with particulate matter.) What's to blame in China? With over 1.3 billion people, 3.3 million cars on the road every day, factories trying to keep up with China's growth and the construction of state-of-the-art buildings, what's not to blame?

A normal day in China may look like a foggy morning on the beach in the United States, but it's a haze that doesn't burn off with the sun. It's actually smog, and it sticks around day and night. When athletes from all over the world are put in this atmosphere, it can take a toll on their performance, and health.
In the past few months, China's government has ordered chemical plants, mines, factories and construction sites to shut down in and around Beijing. Chinese residents can only drive every other day and traffic will not be allowed in the city. It has been estimated that 50 percent of China's vehicles will be off the road during the Olympics. The visiting athletes have also been provided with masks to help keep larger debris out and have been instructed to stay inside as often as possible and breathe slowly, through the nose. But that could be difficult with all of those athletes going for the gold!
*Information courtesy of

Tuesday, August 12, 2008

China's "Smiling Angel"

No one can deny the excitement, precision and beauty of the opening ceremonies of the 2008 Olympic games. China spent large amounts of time and money preparing to open the games in a way that would be remembered forever. Everything had to be perfect, including the little girl who sang at the ceremony. So what was China to do when they found a girl with a beautiful voice (Yang Peiyi) that didn't match the image they wanted, and a girl that fit the image, but couldn't sing (Ling Miaoke)?

China ended up putting Miaoke on stage at the ceremony, but she was lip-syncing. They had previously recorded Peiyi singing "Ode to the Motherland," and played it Miaoke mouthed the words.

"The show's musical director said Lin was used because it was in the best interests of the country," it says in an article on BBC (

Many times we hear about a man or woman getting a job/promotion/something because of their appearance, but how many times is it confirmed? Even though some people put a great deal of emphasis on a person's appearance, it's rare for them to admit it. So when China blatantly said that they put the prettier girl out there because it was in the best interest of the country, how did you feel?

Monday, August 11, 2008

Google Mania

I came across an interesting NY Times article today that asked the question, "Is Google a Media Company?"

Google claims that its not a media company, but critics disagree.

Google has long insisted that it has no plans to own or create content, and that it is a friend, not a foe, of media companies. The Google search engine sends huge numbers of users to the digital doorsteps of thousands of media companies, many of which also rely on Google to place ads on their sites.

Google created Gmail, owns Blogger (the host this blog uses), owns YouTube, and is now entering into the world of digital encyclopedias.

Like Wikipedia, Google has created a new host called "Knol."

Google envisions Knol as a place where experts can share their knowledge on a variety of topics. It hopes to create a sort of online encyclopedia built from the contributions of scores of individuals.

I think its great that Google created Knol, however, some people have a problem with it because between Knol, YouTube, and Blogger, Google takes up the first three entries of every search which is a conflict to Google's advertising partners.

So, is Google a media company? I would say yes. They create their own content as well as promote others. I am not sure this is necessarily a bad thing. I like having options on the Internet.

Have you ever heard of Knol? Do you think that Google is alienating its advertisers by entering into the world of web content? Let us know by leaving a comment.

Saturday, August 9, 2008

Olympics Fashion

I have been extremely excited for the 2008 Olympic Games.

All I have been talking about for the last week has been swimming, gymnastics, China, Opening Ceremonies, President Bush, human rights, etc. etc. etc. Lets just say the Olympics has been on my mind.

So, on Wednesday I was thrilled when Project Runway dedicated an episode to creating costumes for the United States Olympians to wear for the Opening Ceremony. Now, as most of us already know, this was not a real contest, as Ralph Lauren designed the United States outfits, but it was extremely interesting to watch, not to mention drummed up excitement for the incredible Opening Ceremony that took place last night.

Ralph Lauren's design was impeccable, stylish, and chic. The overall look for many key countries: USA, Japan, and France was extremely preppy and put together. However, this look worked fabulously for the United States.

Some other highlights from the Opening Ceremony last night:
-The 2008 drummers perfectly in unison.
-The part of the ceremony where acrobats trapezed around a humongous globe.
-President Bush clapping awkwardly for Iraq.
-President Bush and Laura Bush glancing at their watches at the same time.
-The 2 hour long Parade of Nations (was a commercial every 10 minutes necessary?)

What do you think of Ralph Lauren's design?

Do you think that the 2008 Opening Ceremony lived up to its hype?

Friday, August 8, 2008

Want to learn MORE about PR?

I get emails all the time from names I've never heard of. When I started noticing a "Daily Dog" email in my inbox every day, I decided to check it out. I soon found out that it was a daily email about anything and everything PR! After I found out what the email was about, I needed to know who the people were that wrote the stories for the Daily Dog?

The "Daily Dog" email is produced by the Bulldog Reporter. I got this description from the Bulldog Reporter's website:
"In short, our media relations products and services provide the most useful, most comprehensive and most accurate information about media relations available to public relations practitioners." Quote taken from here.

I always think it's interesting to find new places to read about PR. The "Daily Dog" is a great place to information about current events in the PR world, PR technology, PR people, PR trends and much more. Go to the website, and get signed up for the Daily Dog!

Do any of you read the "Daily Dog?"

Thursday, August 7, 2008

London is congested and they're charging!

London has one of the oldest underground transportation systems in the world. There is no doubt, the various organized and on-time lines crush Philadelphia’s public transportation services. The tube and buses within London are the main source of transport for commuters and residents. However successful the public transportation system is, London still struggles to deal with the congestions of automobiles in the city. As a result, London was the first city to introduce a congestion charge of £8 a day, (that is almost 16 US dollars) to people entering the city (Monday to Friday).

I think this idea is great in theory, and other major cities should follow suit. With over-populated cities, pollution and gas prices at record highs, this is not only a practical approach to the city’s problem but also a step in a “greener” direction. However, it surely is easier when there are other reliable alternative transportation options. It should also be noted, that since the congestion charge was implemented in 2003, the city still experiences major traffic delays. Though, the number of cars has decreased, the flow of traffic can still be extremely slow.

So, what do you think… Would Philadelphia benefit from a congestion charge to enter the city, or is it not yet necessary?

Wednesday, August 6, 2008

Client Update

Hello everyone! If you are in the Philadelphia area this Saturday, you have a chance to check out one of our clients.

The Philadelphia Sports Training Center (PSTC) is having their final game of their seven-on-seven Passing Football League (PFL). PSTC is closing their inaugural season of the PFL with the All-Star game. At Temple University's Geasey Fields (15th & Norris streets, Philadelphia) at 7:00 p.m., you can check out the top players of this season's PFL!

Keep checking out for more updates with PSTC!

Tuesday, August 5, 2008

Think Irony

Waste Management is, according to them, “the leading provider of comprehensive waste and environmental services in North America.” Basically, they are a huge company that own tons of big landfills throughout the nation. See a green dumpster? I bet you see “WM” on the front of it. When I think of this company I think “waste,” not “preserve” - hence why I was confused when I came upon a Waste Management advertisement while searching for Adele lyrics on the web. Why was I puzzled? The two words “Think Green” at the top.

Ready to laugh at them, I clicked on – which makes me already think they did their job, because how often do you click on those annoying ads let alone give them a second of your attention. Was the overwhelming irony a tactic? Have no idea how a company that buries waste into our natural earth can “think green?” Click Here!

Although I may have been skeptical, I spent 20 minutes on their site browsing their “Think Green” campaign.

Congratulations Waste Management, mission accomplished.

Monday, August 4, 2008

Bush at the Olympics

The Beijing Olympics has been a public relations disaster from the very beginning.

I am going to avoid discussing the terrible human rights infractions that China inflicts upon its people, and focus instead on another issue that has recently been in the news.

Why is President Bush attending the Olympic Games?

Bush insists that sports and politics don't mix but what kind of message does he send by attending the games?

I understand that he is going "simply as a fan" and "cheering on his country" but doesn't him being there at all send a political message?

Bush is in a difficult situation.

On the one hand, he has human rights groups urging him to boycott the Opening Ceremony and to take further action against political leaders for their behavior, but on the other hand, he is trying to "appease" China because they are quickly becoming quite powerful.

After reading the linked Washington Post article and seeing the things that Bush has planned to do during his 4-day stay in China (meeting with leaders, worshipping at a church to urge religius tolerance), I am even more convinced that Bush should stay home and watch the Olympic Games from 1600 Pennsylvania Avenue.

What do you think Bush should do?

Sunday, August 3, 2008

What a Doll!

When he is not battling political pundits on the tube or jet setting around the globe, you can find the presumptive Democratic nominee Barack Obama on sale for 12.99 at

I first heard of the Obama doll through my Essence Newsletter and immediately smiled. It’s silly to think of a plastic doll as revolutionary, but it is. The creator of the doll, Jason Feinberg, creates “action figures” of people who have made positive changes in the world. Some of these people include Malcolm X, Mahatma Gandhi, and Che Guevara.

What does this doll have to do with Obama being revolutionary? Well everything!

It’s the utmost compliment. I cannot think of any other presidential candidate that has ever been more globally publicized and embraced than Senator Obama.

It’s amazing to know that people all over the globe believe in his message. For example there is a group of singing dancers from Japan that flew to Hawaii (Obama’s home state) to perform a dance commemorating the Chicago senator. There are also Obama statues on sale in Japan.

I only hope that the American public will not rule him out as a celebrity, and not take him seriously at the polls in November.

This guest blog was written by PRowl Public Relations firm staff member, Ashlee Chisholm

Saturday, August 2, 2008

Everyone Loves a Good Game of Scrabble, right?

While checking out the other day, I came across this article about the Scrabulous controversy. Two brothers created Scrabulous, an online version of Scrabble, for Facebook. This free game was a big hit on the social website and became extremely popular, very fast.

The makers of the actual Scrabble, Hasbro Inc., found out about the knockoff’s success and issued a lawsuit against the creators. Since being served with the lawsuit, the creators of Scrabulous have put a block on the game for users in the United States.

Hasbro’s official online version for Facebook only has about 15,000 daily users compared to the half-million that previously played Scrabulous every day. This made me wonder, was this a good move for Hasbro’s public image?

While it may be the company’s actual right under copyright laws to be the only online Scrabble provider for Facebook, it may not be a good move to upset the public and eliminate the competition, Scrabulous. Players will not necessarily start using Hasbro’s version because it is there. If they don’t like it, they won’t use it.

Instead of shutting down Scrabulous, Hasbro could have chosen to join forces with the makers of the game to create a lucrative situation for all. One option would have been to give the Scrabulous creators the needed copyrights in exchange for a portion of the profits. If Hasbro had done this, the public would still be happy because they can play Scrabulous, and Hasbro would be able to make a profit. This would make Hasbro look like the good guy, the company that does what it can to ensure consumer satisfaction. Also, Hasbro’s name would be linked to the popularity of Scrabulous in a positive way, but now Hasbro is seen as the bad guy in this situation.

While things may change over time, players might come around, or new players enter the market and use Hasbro’s version, right now Hasbro has a blemish on its image for a very large community, Facebook.

This guest blog was written by PRowl Public Relations firm staff member, Laura Macenka.

Friday, August 1, 2008

Watch what you wear!

Whether spending your day at your dream job, or maybe just an “in between” job, or even an internship; whatever your role, as the saying goes – “dress for success.” As a PR practitioner you are constantly representing someone- your firm, your client(s) and yourself. According to (by way of CNN) the following are four tips for dressing professionally on the job.

• Stock your closet -- Start with the versatile basics, such as a pair of black pants, a dark pant suit, some button-down collared shirts and a classic pair of dark shoes. Once you have the staples, you can continue to build your wardrobe to give you plenty of professional options.

• Keep it neat and clean -- Make sure your pants, shirts and other clothes are ironed, stain-free and in good condition. When your clothes look sloppy, so do you.

• Steer clear of bar attire -- Don't mistake the office for your local watering hole. Leave the slinky shirts, tight pants and cut off t-shirts at home.

• Look the part -- Have a client presentation or a meeting with the CEO? Dress for the part, making sure you choose appropriate articles of clothing for your role.

For more information on the importance of your attire at work, click here.

One highlight of the article: “41 percent of employers more often promote people who dress better.”