Wednesday, April 30, 2014
Tuesday, April 29, 2014
Whether you're talking to a recruiter, HR manager or the person to whom you would report if you were hired, phone interviews are tricky. They can't see you so you don't have the advantage of using body language to convey your enthusiasm or sincerity. Often times, phone interviews are only slotted for a certain amount of time, so you may have to squeeze as much information as possible into that one phone call. In order to have the most successful phone interview, use the following tips:
1. Have your elevator pitch ready
You're always going to be asked to "tell me a little bit about yourself" and you should be prepared to answer in a complete and concise way.
2. Write it all down
Employers are impressed when you have questions to ask them at the end of an interview. If you're writing down the things they're saying and questions that pop into your mind while you're talking, you'll have something insightful to ask at the end.
3. Stay calm and confident.
Your voice is your main tool during a phone interview. Keep a steady tone and speed when you speak and make sure the person on the other end can hear you at all times.
4. Follow up
If you don't already have their email, make sure you ask for it at the end of the conversation. Let them know you plan to follow up and offer to send them any supplemental material such as writing samples of portfolio pieces. They'll be impressed with your initiative.
Phone interviews are the gateway to in-person interviews so it's important to be your best. Do you have any more tips or tricks you use during these conversations? We'd love to hear from you.
Monday, April 28, 2014
Over the weekend, an audio recording leaked that revealed some disturbing attitudes within the LA Clippers franchise. Owner Donald Sterling was recorded having a conversation with his girlfriend, scolding her for posting a picture on Instagram with a black person. Ironically, his girlfriend is black and Mexican and the "black person" she took a photo with was basketball legend Magic Johnson. Somehow, Sterling still found the entire situation highly upsetting.
Although the recording is still under investigation, there is strong evidence to suggest the voice does, in fact, belong to Sterling. Most notably he says, "It bothers me a lot that you want to broadcast that you’re associating with black people. Do you have to?" He goes on to claim, "You can sleep with [black people]. You can bring them in, you can do whatever you want. The little I ask you is not to promote it on [Instagram] ... and not to bring them to my games."
I suppose Sterling's wish has been granted. Magic Johnson tweeted, ".@cjbycookie [his wife] and I will never go to a Clippers game again as long as Donald Sterling is the owner." He also goes on to tweet, "I feel sorry for my friends Coach Doc Rivers and Chris Paul that they have to work for a man that feels that way about African Americans." Rivers, Paul, and a majority of the Clippers starting lineup are African American.
During yesterday's playoff game against the Golden State Warriors, the team chose to wear their warm up shirts inside out as a silent protest against the comments made by Sterling. They also maintained a united front during post-game press conferences. When asked about the purported comments, both Chris Paul and Blake Griffin chose to turn the attention back to their performances during the game. Eventually, the reporters got the hint and stuck to questions related to the playoffs.
|Courtesy of Mashable|
Typically, the work of one prominent member of an organization can tarnish the entire franchise's name. However, it seems the LA Clippers have come together, and its fans have rallied behind the team in support. As President Obama stated when asked about his reaction to the recordings, "When ignorant folks want to advertise their ignorance, you don’t have to do anything, you just let them talk....The United States continues to wrestle with legacy of race and slavery and segregation. That’s still there. We’ve made enormous strides, but you’re going to continue to see this percolate up ... We have to continue denouncing it and teach our children differently."
Sunday, April 27, 2014
1. Encouraging Employees to Be Themselves - Valuing individualism is crucial for comradery in a work environment. The beauty of individuality is that everyone brings their own experience and ideas, and helps the organization look at solving problems in a different light.
2. Creating a Favorable Environment - Leaders have the responsibility to create an environment where employees truly enjoy coming to work each day. A soothing environmental condition causes efficient worker productivity and increases job satisfaction.
3. Openly Celebrating Mutual Successes- There is no need for elaborate events; they could be as simple as “Bagel Wednesdays” or a post-work Happy Hour. The important thing is that it’s incorporated in company culture. It also encourages colleagues to chat about things other than work.
Saturday, April 26, 2014
1. Create an impressionable “About Me” or descriptionIn order to build your own brand in a simple and affective way it is extremely important to utilize your “About Me” correctly. Find a way to make your description stand out even by incorporating something as simple as a unique cover picture.
2. Post once a dayYou have numerous social media platforms, but do you use them regularly? Posting at least once a day ensures that your followers are reading about what you have to say and staying interested. Letting an account just sit idle without any activity will lead to loss of followers and lack of interest when you do post.
3. Quality over quantityRemember that posting an aggressive amount will have the same consequences as not posting at all. No one wants to scroll down his or her Facebook feed and see the same person promoting an event over and over again. Stay away from repetitive posts and focus on sending quality messages.
4. Using hashtagsThe purpose of a hashtag is to bring people together who have a certain idea in common. It makes it easier to search for pictures, apps, news and current events. Before becoming a hashtag fiend, remember that the following you bring in using those hashtags are a reflection of quantity not quality. Use hashtags only when relevant and you’ll find yourself building a reputable online presence.
5. Post as it happensTimeliness is a factor of social media that is often overlooked. The use of #TBT (throwback Thursdays), #FBF (flashback Fridays) and #latergrams have made it increasingly easy to make an old picture or memory relevant. However, posting about an event right when it happens creates urgency, stirs a buzz and allows your content to not get lost in a sea of throwbacks.
Friday, April 25, 2014
After reviewing various applications and an intense interview process, next year's board has been chosen. PRowl PR's executive board will be made up of 7 amazing aspiring PR pros next year. I have no doubt I am leaving the firm in more than capable hands and I cannot wait to see what they do next year! Meet our 2014-2015 Executive Board:
Amber Burns, Firm Director (bottom middle)
Alyssa Guckin, Assistant Firm Director (top middle)
Jaime Martorana, Assistant Firm Director (not pictured)
Jordan Washington, Assistant Firm Director (top right)
Kaylie Corallo, Director of Public Relations (bottom right)
Faiz Mandviwalla, Director of Finance (bottom left)
Maggie Wurst, Secretary (top left)
Good luck to all of you on this amazing journey full of learning & leading!
Wednesday, April 23, 2014
Tuesday, April 22, 2014
Monday, April 21, 2014
Saturday, April 19, 2014
Friday, April 18, 2014
Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
Pinned Tweet: Pin one of your tweets to the top of your page, so it’s easy for your followers to see what you’re all about. Most of your followers won’t visit your personal page often, but when they do it’s nice to be able to control what they see first. Maybe that means pinning your top story at the time if you’re a newspaper, or pinning a feature you’re particularly proud of if you’re an individual journalist. It’s a new way to make sure visitors to your page see something useful right away.
Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: tweets, tweets with photos/videos, or tweets and replies.
How will you use the new Twitter features? We want to know!
Tuesday, April 15, 2014
Getting a rejection letter or email for a job that you carefully crafted a cover letter and tailored your resume to can be pretty discouraging, but I prefer to think on the bright side of things and I've come up with some ways to handle rejection and turn it into something positive.
1. Learn from it
Maybe you can pin-point what you said (or didn't say) that caused your job-quest to end in rejection, or maybe you're not quite sure. Go back through the job description and look at the skills and think of ones you might not have highlighted enough or ones you could improve on. Think back to the interview process and consider what you might have done better or changed. Use this opportunity to reflect and improve.
2. Understand it
In a perfect world, every employer would call the people they reject and tell them exactly why they aren't getting hired. Unfortunately, that's usually not the case and it's up to you to figure it out. Try and think about the office atmosphere, the type of work they do, and the way they do it. You might have had all the qualifications, but not have been the right fit for that company. If they didn't think you were a right fit for them, they probably weren't a right fit for you anyway.
3. Use it to your advantage
In interviews you might get asked "what's your biggest failure?" or "talk about a time you didn't succeed and how you handled it". Job rejection is a perfect scenario to use in an answer to this question. You will learn from it and it will help you along the way, whether you realize it now or not, and employers will be impressed with how you handled it and all the ways you used it to become a better PR pro.
4. Chin up, soldier
Remember, there are hundreds of opportunities out there for you. Don't let one rejection get you down or stand in your way of doing the best you can. Keep looking for jobs and internships and you'll find the right one, even if it's somewhere you might not expect.
How have you handled job rejection? We want to hear from you.
Sunday, April 13, 2014
Warning: If you plan to watch the HBO show Game of Thrones, this does contain spoilers.
In the very first episode of HBO’s hit show Game of Thrones, we learn that the queen of Westeros, Cersei Lannister, has been involved in an incestuous relationship with her brother Jaime since before she was married to the king, Robert Baratheon. Unbeknownst to everyone but Cersei and Jaime, Cersei and Robert’s children are actually Jaime’s children, with no relation to King Robert at all, making the 3 kids 100% Lannister, and in no way related to the throne of Westeros. King Robert Baratheon dies under suspicious circumstances only a few episodes later, making Cersei’s oldest child, Joffrey, the new king. However, Robert Baratheon’s friend and advisor Ned Stark soon learns the truth about Cersei’s children, that they are not Baratheons and therefore not eligible for the throne.
Right here is the main thing about public relations that Game of Thrones can teach us: to tell the truth and not try to cover up dirty secrets, because they’re going to come to light anyway. Ned Stark confronts Cersei about her children’s illegitimacy in private, and she uses her brother to have him imprisoned, and then her son has him beheaded. However, despite Cersei’s rather extreme reaction and attempted cover-up, Ned Start had already sent letters containing the truth to many different lords and ladies across the world.
Take any class about public relations, or just ask most people, and you’ll realize that public relations practitioners, and the industry as a whole, are often perceived as masters of some dark art of manipulation, wherein the truth is never what you think it is. While this may have been somewhat true in the days of PT Barnum, nowadays, regardless of what you may want, the truth has to be clear and visible to all, no matter how dirty it is. In this modern age of technology, it’s nigh impossible to sweep something under the rug forever, and being caught trying to hide something will always make the situation worse. It’s always better to get out ahead of an ugly truth, by being upfront with it as soon as it is relevant.
Spend 5 minutes with Game of Thrones, and you’ll realizethat one hallmark of the show is its intricate webs of internecine politics and relationships. Despite its complexity, Game of Thrones can teach us many practical, real life skills, especially about public relations.
If you’re a fan of the show, what are some PR skills that you’ve seen in Game of Thrones? We’d love to hear from you!
This guest blog post was written by PRowl Staff Member Faiz Mandviwalla.
Saturday, April 12, 2014
Friday, April 11, 2014
Tuesday, April 8, 2014
How many times have you read a quote like that from a bigwig at a company or the mayor of the city? Chances are, it's a lot. While the readers might not know that many quotes in a story are written by PR professionals, the journalists definitely do and when they read quotes like the above that are dripping with overzealous emotion and fake positive attitude, they're likely to roll their eyes and move on to the next headline in their inbox.
To give your story (and your client) the best chance of landing some news coverage, skipping those overused words and phrases that make journalists cringe is crucial. PR Daily recommends omitting the following words and phrases from your press releases:
1. Pleased/proud/thrilled/excited to announce
2. When asked for his/her input
4. Wealth of experience
5. For the first time ever
6. This event boasts an impressive lineup
7. Just in time for
8. Once-in-a-lifetime opportunity
Can you think of anymore overused words of phrases PR pros should avoid? We want to hear from you!
Monday, April 7, 2014
As Hanson points out, it's no secret that public relations is one of the most stressful professions. However, my hope is that this letter to his daughter will also serve as a boost of encouragement during your most tiresome of days and remind you of why you got into public relations yourself.
Check out the article here!
What do you feel are a few selling points of being in public relations? What do you love about the field? Share your experiences below!
Sunday, April 6, 2014
It’s safe to say that for our generation public relations, marketing and advertising are all in one professional melting pot. This wasn’t always the case, but in recent years it has shown that the best campaigns and strategic plans involve a portion of each. Many public relations internship descriptions will be linked to these two other fields. Although they can go hand in hand with one another, let’s take a look at the difference.
PR vs Advertising
Public relations is earned media where advertising and paid media, plain and simple. When it comes down to drawing the line between the two, advertising is focused on immediate effects for promotion of the product. This difference falls under the telling vs. selling factor.Advertising’s main goal is the sell the product. PR is more concerned with specialized communication with media and building a relationship with them. Another difference is the control factor. Advertising has complete control of what they are portraying to the media. Public relations cannot beassured that their story will be covered and hands over themajority of control to the media. Lastly, the cost difference is another way to separate the two. Advertising often costs significantly more.
PR vs Marketing
Both of these fields are concerned with achieving business goals, but public relations focuses on numerous audiences, where marketing focuses on the customer audience. Public relations has to keep in mind they are under the watch of many, internally and externally. Marketing wants the sale, bottom line. It puts its efforts in coming up with tactics to drive an immediate purchase. Public relations keeps itsfocus on driving awareness about the story. One quote thatseems to clear things us perfectly is “PR lights the fire, Marketing fans the flames.”
The lines can still be blurry when trying to figure out what falls under each category. Despite their differences, the fields often lend each other a helping hand. Public relations professionals most likely will find themselves working on a project that can be considered advertising or marketing work. When it’s all said and done, you want your brands to be promoted in the best, most effective way which often times means combining a little bit of everything.
This guest blog post was written by PRowl Staff Member Gabrielle Lacherza.
Saturday, April 5, 2014
- Accept that you cannot be everywhere all the time. You might scroll through your Twitter feed and read about all the fun things your followers are doing while you’re procrastinating from doing your homework. Everyone has different schedules and different responsibilities. There is only so much time in the day, and you must determine what is most important.
- Schedule your time on social media. Five minutes on social media can become an hour without you even realizing it. Schedule specific times in the day to check your social media. This will relieve the anxiety and stress of constantly checking social media for updates.
- Make your own plans. If you’re tired of scrolling through your followers’ tweets and Instagram posts as they enjoy a relaxing vacation on the beach or eat at a famous restaurant, make plans so that you can create your own experiences (and share them on social media if you would like).
- Live in the moment. Instead of being glued to your phone, take a break and enjoy your surroundings. There is a difference between tweeting about an event and actually experiencing it.
Friday, April 4, 2014
- Honesty: This is a no brainer. Being honest means not exaggerating an opponent’s or competitor’s weaknesses, only forwarding (or from a social media standpoint, “retweeting or sharing”) information that has been verified, and choosing to not spread rumors or falsehoods.
- Transparency: We have all heard of incidents in which an employee poses as a “customer” on a site like Yelp! and writes a rave review of their own company. Don’t do it. Be transparent and you will have real customers speaking your praises for you.
- Respect: Always avoid stooping down to aggression or nastiness. Do not use you company’s Twitter account to bash another company of product. People love spreading drama.
- Privacy: Be sure to respect the privacy of your company when you are on a public platform.
- Relevance: Do not change the subject when dealing with an irate customer leaving snide comments on your company’s Facebook page. Be sure to answer the question or concern at hand and engage the consumer.
- Responsibility: To put it simply, always take responsibility. Never delete a tweet or try to hide a mistake. Address it and take action for or against it.
Thursday, April 3, 2014
Wednesday, April 2, 2014
Luckily, there are easy ways to regain control of your inbox. Here are six easy ways to make take some of the dread out of your mailbox:
1. Get rid of the junk. Have you noticed that half of the emails you skim through or instantly delete during the day are subscriptions or promotional offers you no longer want or need? Take the plunge, and remove yourself from those lists to avoid added clutter in your inbox. Use an unsubscribe service like unroll.me to help wade through what should stay and what should go.
2. Create labels or folders to help you organize. Labels and folders are a great way to make sense of your inbox and can help to sort through junk. Label or file always emails with important dates or information that you can't delete right away.
3. Don't hold on to old messages. Instead of having messages linger in your inbox, hit that delete button and let it go. If a message or thread contains important information, use a filter or folder to deal with it later. Otherwise, let go and don't allow the clutter to build.
4. Avoid numerous drafts. Drafts are a great way to work on an email before you're ready to send, but the draft folder can fill up rather quickly. Once your done crafting and your email is ready to send, go back and empty the draft folder back to zero. There is no need to take up space and add more clutter
5. Manage as you go. With all of our email now conveniently stored on our smartphones, keeping up with email during the day is easier than ever. If you have a few minutes while waiting in line or sitting in traffic, take a second a sift through. You're likely to find that there are some messages you can delete without even opening.
6. Stop emailing yourself! The advances in cloud software have made taking your files with you everywhere easier than ever. Services like Google Drive and Dropbox, which are offered free, are great to use. Gone are the days when you had to email yourself an attachment, message or reminder - further clogging your inbox.
What do you do to help avoid email overwhelm? Share your email tips with us in the comments!
Tuesday, April 1, 2014
Tattar defined CSR as "how you create love for a brand that creates a sustainable relationship between you and the community" and noted that a lot of people go right to thinking about eco-friendly and green initiatives when they hear corporate social responsibility. While we would never discourage being more kind to the environment, that's not exactly what a successful CSR program initiates.
Some essentials of CSR are:
- Empowering the customer
- Clarity of focus
- Targeting the buying community
Poor examples of CSR initiatives were mentioned as well. Learn from the mistakes of others, right? Burger King has a program that donates proceeds to fighting childhood obesity. As good of a cause as it may be, that is just one big oxymoron and doesn't exactly empower the customer.
I came away from the session with a full understanding of corporate social responsibility that I didn't have before, and I hope you get the same from my post.
Can you think of any great (or terrible) examples of CSR programs? We want to hear from you!