Let's Play Nice

The relationship between journalist and PR professionals have always been a rocky game, especially with social media , but one thing still remains the same, we still depend on each other. Recently my PR professor, once journalist, explained the intrinsic relationship between the two professions and harped on two words that neither of our professions here too often, good job.

Starting a relationship with a journalist starts with knowing your niche media and local outlets. Once you begin to target a niche media that compliments your client and those journalists who write for them, it’s important to start building a relationship. One of the first things you can do is research their past work. Look for content that have written in the past and make note of any special recognition they may have received. Once you become familiar with the content they produce, reach out and introduce yourself, include your job, your client and contact information. Then, mention and comment on an article they have written in the past. This shows that not only did you do your homework, but you are genuinely interested in their career as a journalist.  

As you continue to follow their work, keep an out eye for any special attention they may receive, this is a great opportunity to reach out and say, “Good job!” You can do this in a handwritten note (recommended) or mention them in a tweet or on Facebook, adding their article and recognition to the post.

Our job as PR professional is to build and maintain relationships so why not start with the basics?