Piggybacking is probably more known as a transportation technique for little kids from their parents, versus a PR term. But today, it's a PR tool that Ben & Jerry's is using to their advantage. Ben & Jerry's created a new ice cream flavor, named "Yes Pecan," in honor of Barack Obama's upcoming inauguration. It's a play on words of Obama's "Yes we can" slogan. It's a great idea on Ben & Jerry's part, and it was even part of another PR tool: a contest! Read the rest of the article here, on Common Sense PR.
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