On Becoming A Leader

Monday marked my first official day as the new firm director of PRowl Public Relations. While I am anxious about following in the footsteps of our graduating director who has strengthened and grown our student-run firm into a sought after agency within the last three years, I am also incredibly excited to have the opportunity to help lead my staff in learning and growing within the industry. As a leader, you are expected to guide, inspire, encourage and motivate your staff into becoming better professionals. Needless to say, it is no easy task. Therefore, I thought I would share some insight on what it takes to be a good leader.

Create your vision.
All leaders have a compelling vision that must inspire others to take action. Whether you are leading a firm or simply leading a group project, have a firm and clear understanding of the direction you want to move in and the overall goal you want to accomplish. When you have a clear understanding of your vision, it is easier to communicate that vision to others in order to inspire them to help you in achieving it.

Work towards excellence.
Never accept anything less than excellent. When you have high standards, others will as well. Always have a pride in your work by continually developing and strengthening your knowledge in skills. Excellence indicates a passion and a love for your work, and when that passion is obvious, it is contagious to everyone around you.

Be an excellent communicator.
When you are a leader, it is imperative that you know how to effectively communicate your expectations. You need to be approachable and compassionate, yet firm in order to gain their respect. When mistakes are made or expectations are not met, it is important to understand how to appropriately handle the situation while not losing motivation. State explicitly what you expect of your members and show them respect, and in turn they will listen and perform accordingly.


I am beyond excited to help grow PRowl Public Relations to the next level next year. I would love to hear what other tips you have to offer for myself or other up-and-coming leaders. Let us know!