Wednesday, February 22, 2012

iPad PR Stunt

Recently G-Form, an engineering company specializing in technological accessories, dropped an iPad from 100,000 feet from space.  The aim was to market their new unstoppable G-FormExtreme Edge Sleeve for the iPad. Watch the result:

Not only does the iPad survive the Nevada rocky landing, but it was also fully functional.

Apple has a unique advantage in the market. Their loyal customers speak for Apple, and like G-Force, create entire companies around Apple products. Apple has come a long way from their “1984” commercial advertising. Now, they have their consumers doing the talking.