DJ Deadmau5, Joel Zimmerman, asked on-again-off-again girlfriend Kat Von D, Katherine von Drachenberg famous tattoo artist, to marry him by Tweeting a picture of an engagement ring.
@deadmau5 tweeted, “I can’t wait for Christmas so… Katherine Von Drachenburg, will you marry me?” and included a twitpic with an engagement ring decorated with sculls and a caption that read, “Changing the diamond to a black diamond, FYI. Sorry for the jpg… They’ll finish the actual ring soon I hope.” Only after 5 minutes @thekatvond replied, “YES!”
Celebrities are sidestepping their publicist and making Twitter their personal statement forum. Similar to crisis management, celebrities are getting in front of the tabloids and releasing their own personal statement and avoiding terrible headlines. Simultaneously, Twitter is also being used to catch celebrities and unflattering moments. Do you think publicist are becoming obsolete with personal account such as Twitter?