When working at an agency, clients come and go. There are good clients, bad clients, mediocre clients, and there are great clients. At PRowl PR, we have been fortunate to have a history of retaining great clients.
After working with PRowl PR for the past three years, I have noticed that there are certain traits that really make a great client stand out. I think this article from Maven Communications puts it best:
1. The client is open to exploring initiatives that they’ve never done before because...
2. The client trusts your expertise and respects your professional recommendations.
3. The client is on board with adjusting the campaign to keep the results aligned with the business objectives of the company.
4. The client pushes you to continually be innovative.
5. The client’s campaigns are intellectually stimulating…
6. And also intellectually demanding.
Next time you are meeting with a potential new client, be sure to keep these six traits in mind and hopefully you will discover your next great PR client.
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