Thursday, October 23, 2014

Why Mentorship Matters

Just last week, I announced the mentorship matches for fall 2014, a semester in which we saw an increase in both mentor and mentee applications. Each year, the program seems to expand as more members become aware of the program and the benefits of participating in mentorship. Even at PRSSA National Conference a few weeks ago, PR pros continually mentioned the importance of mentorship and how that played a part in their professional success. So as the PRSSA mentorship matches begin to meet and develop their relationships, I wanted to highlight the top reasons why mentorship matters.

  • Mentee benefits. Mentees receive valuable knowledge from those who have first-hand experience. They also find a source of guidance and support in their mentor. Mentees can rely on their mentors to cheer them on when they succeed and help them up when they fail.
  • Mentor benefits. The relationship is mutually beneficial, giving mentors the opportunity to enhance their leadership skills. They are also able to develop a professional and/or personal relationship with their mentees, expanding their networking and hopefully creating a friendship in the process. And of course, there’s that feeling of gratification mentors knowing they were instrumental in helping another succeed.
  • Success. A 2006 study done by market research firm Gartner showed that in a company, mentees were promoted five times more frequently than those who did not have a mentor. This is a perfect example of the great success that comes from participating in a mentorship program.

Mentorship is a clear win-win for everyone involved. It benefits both the mentors and the mentees but also strengthens the organization. PRSSA has many members who, thanks to the mentorship program, have passed along advice, encouraged involvement and worked to make the chapter the best it can be.

Do you have a mentor who has helped you succeed? We want to hear your story! 

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