Three Things Every Aspiring PR Professional Should Do in 2014!

Its a brand new year, goals are set and everyone is excited to accomplish their new years resolutions. In this blog post, I highlighted the three important things that aspiring professionals should do and keep at in this upcoming year. I reevaluated my 2013 and decided the following tips are essential.
Below are the three things a PR Professional should do in 2014:

Build a PRofessional network:  Networking is very important in any occupation, but as an aspiring pr professional this should be second nature to you. Continue to meet new people and add them to your professional network. This will only help you in the long run.

Get Creative  Its 2014 and as the years increase and technology expands, its becoming more difficult to stand out. Therefore you should get creative in your assignments or whatever you desire to be apart of. Put your creativity to work and let your work speak for you.

Find a Mentor:  We all need some guidance and assistance somewhere across the line. Finding a mentor can assist you in many ways. As aspiring professionals, you can learn from your mentor mistakes and even grab some knowledge from their experiences.

Are there any other tips you think an aspiring PR professional should do in 2014? Let us know!

P.s Happy New Year to all our readers. Continue to push for those goals, create the best out of your 2014 and keep a positive mind! 

Let's Invest Better in 2014

Happy New Year! What better way to kick off 2014 than by addressing something we all deal with personally and professionally: budgeting.

Spending money is rarely at the top of anyone's to-do list, especially a PR pro's with a tight budget. Our aim is normally to get much done by spending as little as possible, especially when working in a smaller department or team. We avoid losing quality, and won't cut corners and risk producing sub par work. However, there is no denying that money plays a major role in how we carry out our campaigns.

Making wise investments is a critical aspect of a successful campaign. Whether you are splurging to boost a promotional post on Facebook or to have a logo professionally designed, we expect great yields to come from the few extra dollars we spend.

So before you pull out your personal or company debit card, consider the following four questions:

• Is this investment within our means, or will it cause us to lack in other important areas.
• What goal will this help me or my client achieve?
• Are there alternatives for less that are of equal or greater quality?
• How long will it be before I see a return on this investment?

Ask these four questions before spending that extra cash, and you'll find that your spending becomes much more intentional.

What considerations do you make before dipping into your budget?