"Do You Have Any Job Prospects Yet?"

It’s funny how you hear stories about how going to a family holiday party when you’re older is a horrific experience full of questions like, “Are you dating anyone?” or “How old are you now?”  But if you are a senior like me, then you can relate to hearing the most terrifying question of all…”So, do you have any job offers lined up after graduation, honey?”

*Insert hyperventilating, instant panic attack, hot flashes, slight crying, etc. here* 

(Source: Google)

If your answer to the previous questions was “yes” then great, you should be proud.  If your answer was “no,” you are not alone, I am right there with you and I’m going to tell you why it’s okay (through musical song titles because music is how I relax).

1. I’m Not The Only One by Sam Smith

While your significant other may not be cheating on you like Sam Smith says in the song, you are still not the only one.  As I just stated, every person our age is most likely feeling the pressure to find a job at this time, so confide in someone you trust to vent to.

2. Time of Our Lives by Pitbull & Ne-Yo

As Pitbull would say, “Have me a good time, before my time is up.”  College only happens once, so it’s important to remember to live in the moment!  Enjoy every experience the last semester has to offer and make sure you aren’t stressing so much about the job search that you are missing out on making memories. 

3. Elastic Heart by Sia

After three and a half years of college, you’ve built “thick skin and an elastic heart.”  So don’t get discouraged if you are applying to companies that aren’t answering you or respond saying you’re under-qualified; at least you’re putting yourself out there!

4. Shake It Off by Taylor Swift

“Don’t be getting down about all the liars and the dirty, dirty cheats of the world when you could’ve been getting down to this sick beat.”  There is no shame in taking a break from your everyday searches on LinkedIn, Monster, Indeed, etc.  Sometimes a dance party solves all problems.

5. The Heart Wants What It Wants by Selena Gomez

By now you probably have some idea of what kind of PR you want to take on as job whether that is fashion, corporate, tech, agency, etc.  Make sure to go after jobs in your niche, don’t settle for something that you are going to end up hating.  Follow your heart; the more passionate you are about what you do, the more you have to offer to the company.

6. Jealous by Nick Jonas

Do not be like Nick Jonas and get jealous.  One of my supervisors at my previous internship gave me advice that has stuck with me: “Don’t worry about what other people are doing!”  Nobody likes a green-eyed monster, so when your friends land awesome jobs, congratulate and celebrate with them!  Don’t let it stress you out or over-think your job-hunting situation.

7. Out of the Woods by Taylor Swift

Despite what Taylor may have to say, you are NOT out of the woods yet.  You still have classes to pass and internships to complete before you receive that diploma.  Dedicate as much time to your school work as you are your job search.

If all else fails, remember that just like Queen B, you are ***Flawless!  Things have a funny way of working themselves out.  You worked hard these past few years by getting involved, completing internships, making great connections and becoming a young #PRofessional ready to take on the real world!  Good luck and enjoy your last few months of college!  If you would like more advice on the senior year job search, click here.

This guest blog post was written by PRowl staff member Kaylie Corallo.  You can follow her @kayliecorallo.

Consumer Engagement According to Beyoncé

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It seems the battle for winner of the internet has a new victor, and unsurprisingly, it's Beyoncé, yet again. After snippets of new tracks from her recently released Platnium Edition Box set of the self-titled album (which she surprised released last winter), Beyoncé surprised us again with her music video, 7/11.

Showcasing the star dancing around a hotel, mainly in her underwear, the video and song show off the upbeat, silly side of Beyoncé that we don't often encounter. While Queen Bey's high powered, fully loaded style and diva attitude are admired and coveted by her fans, this video stops and shows that she, just like us, sometimes just needs to stop what she's doing and dance in her underwear.

What does this new video release say about best practices for consumer engagement? Everything, in my opinion. 

The purpose of consumer engagement is to connect consumers with one another and/or with a larger brand. It encourages consumers to share the experiences they have with your product or brand. When consumer engagement tactics are executed well, the consumer is able to better relate to the larger brand. It helps strengthen brand relationships and create loyalty with consumers. The brand in this case: Beyoncé and her ever-growing empire. 

While the Queen has no problem selling out tours or albums, the average fan tuning in is unlikely to easily see themselves reflected in the multi billion dollar brand. Fantasizing about the life is one thing, but creating a true and realistic tie is another challenge.

The 7/11 video shows Beyoncé in a way we are necessarily used to seeing her: acting like one of the girls. Everything from the candid outfits to the messy room and home-video shooting style makes this an incredibly beneficial consumer engagement tool. The video helps to humanize the brand, keeps the fans pleased with another great song and video and utilizes the incredible share power Beyoncé has on social media. In just four days, the video has received over 25 million views on YoutTube. Mission, accomplished.

How will Bey wow us next?