For The Unmotivated College Student

I stumbled across this article about a week ago and I knew then I would have to share it with our PRowl readers. Regardless of how hardworking you are, everyone, especially college students, have experienced a period or two of pure laziness. However, this article by TIME listed a few great ways to combat the inevitable unmotivation that comes with college work. Seniors especially, pay close attention.

• Schedule everything! Putting a specific deadline to even the smallest assignments forces you get it done. Simply adding tasks to a to-do list is a great start, but oftentimes that's all that happens: a great start. Using time restraints forces you to get tasks done efficiently and in a timely manner.
• Choose a finish time and work backwards. This article uses the example of leaving work at 5:30pm, so I'll continue to use that example. If you want to clock out of work at a specific time, make that your goal and schedule your tasks to meet that time. If you give yourself all day to complete a project...well you'll take all day to complete that project and that's not the best use of your time.
• Make a plan for the entire week. This tip is pretty self-explanatory but important nonetheless. Look at the bigger picture. Don't wait until an assignment is due to schedule out time to work on it. That's the beauty of syllabi; you know everything that's going to happen ahead of time. Use that to your advantage and plan accordingly.
• Don't overflow your plate. It's great to have ambition and be involved in a ton of organizations. In fact, employers and professors often encourage us to do so. However, it's equally important to recognize your limits. If it is getting too difficult to balance schoolwork, extracurricular activities, internships, and jobs, make a list of everything you're involved in and figure out what's most important. As the article suggests: "Do very few things, but be awesome at them."
• Don't drown in the shallow end. The article describes work as either being shallow or deep. Shallow work would be all of your smaller assignments such as emails or meetings while deep work challenges you and encourages personal growth. Oftentimes, we allow ourselves to drown in a bunch of trivial, shallow work. Instead, try to focus more of your energy on projects that will actually help you to grow and learn in the long run.

In short, we all get lazy but you don't have to stay there. Take a moment to collect yourself and utilize a few of these tips to get back on track before midterms!

Back to School, Back to School, to Prove to Daddy I’m not a Fool!

Ahh… school is back in session. This means the daily grind of waking up early, going to class after class, finishing continuous amounts of work for the week, and going to bed at an ungodly hour is about to take over the lives of thousands of college students around the country. With all of that being said, college students must also start planning for their future, and now is a great time to try and make the most out of your school year.

Public relations students, as well as general communications students, have many options when they graduate with what they would like to pursue in life. In order to be prepared for those steps though, Becky Johns of PRdaily.com reveals tips on how to plan efficiently and effectively for success in future endeavors.

1. Have a part-time job- Time management is one of the most important lessons students can take away from college. Balancing schoolwork, a social life, and a job can be very difficult. It can also be extremely beneficial for students because they can gain invaluable experience in learning time management. If students can strike a balance between school work, making some money, and finding time to go out and be with friends, then they will be well prepared for when they enter the work force. This forces students to focus on the task at hand, which will result in a more disciplined self.

2. Study and know your industry- Find out as much as you can about the agencies or companies you could see yourself working for when you graduate. See who the major game changers are in your industry and find ways to emulate what they do, so that when you go looking for a job after graduation, a future employer views you as an irresistible hire. The more you know about the industry the more beneficial it will be to yourself upon hunting for a job.

3. Compile a portfolio- Public relations and many other communications professions rely on strong writing to succeed. Creating a strong portfolio and keeping it organized by adding writing samples will allow you flexibility within your portfolio. This will give you multiple options of which samples you would like to present to future employers during the interviewing process. Each company or agency may want a different type of writing sample, so a diverse portfolio is best.

4. Go out and have some FUN- College is not all about cramming for tests and stressing over what your going to do with your life five years from now. It’s about going out on your own and experiencing a new adventure. You do not need to totally sacrifice your social life to succeed in college. There needs to be a balance. So go out on a Thursday night and stay up till 3 am and have fun with your friends. Just make sure that homework for that 8am class is typed and ready for you the next morning.

What do you think of these tips? Agree/Disagree? Shoot your comments our way! If you would like to read the rest of the article and other tips provided, click here.

This guest blog was written by PRowl Public Relations staff member Andy Esworthy.

Prioritizing Perfection

Being in the Public Relations field, its hard to swallow that sometimes perfect isn't always the best. Whether we're writing a press release, a blog post, or an e-mail blast, we want every word to come across precisely the way we want it to, without any disconnect. But is it worth it to spend all that time deciding whether to use this or that word, when you could be making better use of your creativity and time? Below are some pointers on prioritizing your professional life:

• Quantify the improvement likely to come from your efforts-Think about it like a ratio, say 5:1. If you put five hours into a project to get one product, then you're wasting a lot of time for a minimal result. That time could be put in another place where you would get more of a result, which is where prioritizing comes in.


• Get fresh eyes on the situation-You may think that you will do the best job on your project, and that may be true, but it never hurts to get a second opinion. Something you have missed may have so minute that you couldn't possibly have noticed it, but if another person came around and took a glance, they would be able to pinpoint it in seconds. They will provide you with a different outlook on your project that will undoubtedly be in your favor.


• Start in the middle-I connect this to writing blogs. Sometimes the hardest part of writing is starting. Instead of wasting time pondering over the title, I'll push it aside and just delve into the topic. That way you get the bulk of the work over with and have a better idea of how to introduce it.


• Set small goals-Its easy to get overwhelmed by all of the work you have to do. Set small goals throughout the day, like spending 2 hours on your paper without any distractions, and in no time, you'll be finished!

Do you have a hard time delegating? How do you get through 'Prioritizing Perfection'? Let us know!