In the time that Steve Jobs was CEO for Apple, he dramatically revolutionized marketing in such a way that no one expected him to. By streamlining packaging, holding separate Apple events, and using commercials to connect with their audience, Steve Jobs made Apple less of a computer company and more of a life style.
Every unveiling event that Steve Jobs held was always met with anticipation. Bloggers, journalists, and colleagues flocked to each event, anxious to see what Jobs had in store. Jobs himself almost always led the events, where simplicity ruled. Instead of the usual tech talk, Jobs and his colleagues always presented new devices in lamest terms. Following these events, Apple's website was always updated with the newly revealed product; with brightly colored displays, clear specs, and videos showcasing new additions. E-mail blasts are sent across the web, encouraging Apple users to by the newest and greatest Apple product yet, without the usual overselling tone.
Even the packaging that every Apple product arrives in sets it apart from every other product in the market. No one ever mistakes an Apple product for anything else, no doubt Steve Jobs's intention from the start. Users everywhere film YouTube videos of their Apple product unboxing, a tradition to some. In fact, when I bought my iPad, the salesperson handed it to me in a way that can only be compared to as being handed the Holy Grail.
Every Apple commercial has the air of familiarity in it. They show everyday people using their products; taking pictures and videos of their children, calling grandparents, making plans with friends, it is impossible to call Apple products impractical.
Steve Jobs changed the way that consumers view their devices. Jobs always put practicality and functionality first and did it with style, creating a global force to be reckoned with?
How do you feel about Steve Jobs's passing? What do you feel was his biggest achievement as CEO of Apple, inc.? Let us know!
