Friday, July 18, 2008

The Importance of Pitching

The Pitch. It's crucial to PR people. However, with the advent of email and social media, the telephone pitch has been deemphasized. However, it is still extremely important.

I came across this blog post written by the people at Pierce Mattie Public Relations and found the tips listed very helpful.

As a member of PRowl Public Relations, I have pitched to reporters via telephone, and found it awkward and nerve wracking, but with practice, it gradually comes easier.

One tip I particularly enjoyed from the post is:

"SMILE – They can hear it over the phone. It actually conveys enthusiasm and confidence"

How very true. You can hear a smile over the phone, and I would be much happier to talk to an enthusiastic person than a unenthusiastic one.

The tips listed are simple and doable. I hope that all young PR students will check out this link because you can only become better at pitching because of it.

For those PR veterans, what's missing from this list? Any other tips for us young PR students?

1 comment:

Shannon Nelson said...

Thanks so much for linking to our post! Also following you on Twitter now!