Nielsen, the world’s leading marketing and media information company, is “passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally,” according to their website.
One of their most recent studies focused on how age correlates with usage on the popular social networking site Twitter. Nielsen compiled date from 250,000 US Internet users and the results break at least one recent stereotype: Teens spend all their time texting, twittering and talking on AIM. The first and last may be true, but according to the study, teens aren’t so busy “twittering.” Only 16 percent of Twitter users are between the ages of 2 and 24. On the other hand, 64 percent are between the ages of 25 and 54!
Check out more of Nielsen’s studies on teens here.
One of their most recent studies focused on how age correlates with usage on the popular social networking site Twitter. Nielsen compiled date from 250,000 US Internet users and the results break at least one recent stereotype: Teens spend all their time texting, twittering and talking on AIM. The first and last may be true, but according to the study, teens aren’t so busy “twittering.” Only 16 percent of Twitter users are between the ages of 2 and 24. On the other hand, 64 percent are between the ages of 25 and 54!
Check out more of Nielsen’s studies on teens here.
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