Using Social Media as a Marketing Tool

My dad referred me to Tim Klabunde's blog, Cofebuz.

I have been reading the blog and really enjoy it. Recently, Tim offered four secrets to using social media as a marketing tool, and I found his ideas really insightful. Here's his list:

1. Social media works when real value has been created – "Make certain what you write creates value for others and they will be drawn to the value you are providing," he advises.
   
2. Social media works when it isn’t selfish – "Online those that are selfish generally lose and those that are selfless typically win."
3. Social media works when you can create a “buzz” – "Viral marketing is the idea that others, even people you don’t know, will promote your idea for you because they think it deserves recognition and attention," Klabunde explains. Success in creating a "buzz," Klabunde says, will get you a huge return on your marketing dollar.
   
4. Social media works when you have friends – "I have found that real success comes not when someone pushes to achieve their own dreams, but when we push together to achieve our dreams. At a minimum, we have people to enjoy the journey with and to toast when we reach the top," Klabunde explains.
   

Check out Cofebuz to read more about Klabunde's post on utilizing social media as a marketing tool, and for some great reading!